Structured, developed and launched a company focused on supporting qualified unemployed professionals to have an alternative income with the shared transportation service.• Designed the business plan, legal model, feasibility studies, and company structuring;• Conducted the launch, prospecting and negotiation with clients and dissemination;• Managed the operation, P&L and finances;

Managed a portfolio of loyalty products, developed a CRM platform, and supported on other Payments projects.• Managed the 1st year of the Crédito de Combustível Shell (currently known as Shell Resgate Fácil).- Led a Business Unit, maintaining the relationship with the Strategic Allied;- Responsible for the P&L of the product, where we deliver 20% higher result than expected in its 1st year;- Conducted negotiations with the partner companies, ensuring that the product is present in more than 300 loyalty programs;- Elaborated promotions and targeted marketing campaigns (online and offline);• Completely redesigned a product with more than 12 years of existence, Shell AeroClass (www.shellaeroclass.com.br).- Led a team of 2 people in the development of a new product value proposition, based on consumer research, market research, competitor monitoring and economic feasibility study;- In 4 months, we have achieved the best results in product history (volume and active customers);- We eliminate the entire backlog of complaints and operational problems;- We design and launch a mobile application along with the new program, revolutionizing the experience at the point of sale;- We implemented targeted communication actions and promotions that encouraged the registration of new members, the migration to the new program, as well as upsell of products;• Supported the implementation of a new express payment system at the POS (Sem Parar);• Designed new CRM platform for the company.- Structured the CRM development project for the Company, designing the value proposition, the IT platform and the implementation roadmap, based on research with consumers;- Conducted pilot projects for validation of assumptions for the design of the value proposition;- Unified the company’s databases in a system that allowed an integrated view of the consumer;

Designed and implemented a strategy for the company's loyalty area, which resulted in the phase out of an old product, and the development of new one.• Acted in the development of the Strategy for the area of Payment and Loyalty, defining the positioning of the Company for the Loyalty, Acquisition and Credit Cards segment;• Led a team in a 20-months project for the development of a new loyalty product, the Crédito de Combustível Shell (www.creditodecombustivel.com.br);- Acting from the idealization of the new product, conducted all the design, elaboration of business model, identification of partner and negotiation of a Business Unit, design of marketing campaigns, training of 30,000 attendants, accreditation and decoration of 4,000 POS, Tax model, IT structure, Business Case, etc.• Conducted innovation projects, testing new technologies such as mobile phone use at gas stations, apps, express payment systems, which generated knowledge for future projects;• Phased Out a product that did not fit with the strategy of the Company, without impact on sales or damage to the relationship with the channel.

Elaborated Market and Strategic Planning studies, pointing out growth opportunities, optimizing operations and coordinating their implementations.• Developed strategic planning studies for 4 large regions of the state, resulting in more than 80 new businesses. Rewarded for this studies;• Supported the board of directors in M&A negotiations and in market intelligence studies, commercial planning and in major negotiations;• Transformed the CAPEX analysis and investment process in 2009. Rewarded for this project;• Selected for career acceleration program, where I could temporarily work in other areas:- In 2009, for 4 months, I acted as Property Coordinator, leading a team for the first time;- In 2010, for 4 months, I worked as Pricing Coordinator, assisting in the integration and development of Pricing policy of the new company, Raízen;

Negotiated with a portfolio of clients the commercial relationship, price positioning, purchase of lubricants and implementation of marketing actions and operational standards.• Implemented trade marketing, training, and business consulting actions, which resulted in increased sales of premium products;• Awarded for my role in Sales Expansion Project;