Sérgio Dionisio Esterminio Email & Phone Number

Rio De Janeiro, Rio De Janeiro, Brazil

• Structured, developed and launched a company focused on supporting qualified unemployed professionals to have an alternative income with the shared transportation service.
• Designed the business plan, legal model, feasibility studies, and company structuring;
• Conducted the launch, prospecting and negotiation with clients and dissemination;
• Managed the operation, P&L and finances;

Rio De Janeiro Area, Brazil

• Managed a portfolio of loyalty products, developed a CRM platform, and supported on other Payments projects.
• Managed the 1st year of the Crédito de Combustível Shell (currently known as Shell Resgate Fácil).- Led a Business Unit, maintaining the relationship with the Strategic Allied;- Responsible for the P&L of the product.
• Completely redesigned a product with more than 12 years of existence, Shell AeroClass (www.shellaeroclass.com.br).- Led a team of 2 people in the development of a new product value proposition, based on consumer.
• Supported the implementation of a new express payment system at the POS (Sem Parar);
• Designed new CRM platform for the company.- Structured the CRM development project for the Company, designing the value proposition, the IT platform and the implementation roadmap, based on research with consumers.

• Designed and implemented a strategy for the company's loyalty area, which resulted in the phase out of an old product, and the development of new one.
• Acted in the development of the Strategy for the area of Payment and Loyalty, defining the positioning of the Company for the Loyalty, Acquisition and Credit Cards segment;
• Led a team in a 20-months project for the development of a new loyalty product, the Crédito de Combustível Shell (www.creditodecombustivel.com.br);- Acting from the idealization of the new product, conducted all the.
• Conducted innovation projects, testing new technologies such as mobile phone use at gas stations, apps, express payment systems, which generated knowledge for future projects;
• Phased Out a product that did not fit with the strategy of the Company, without impact on sales or damage to the relationship with the channel.

São Paulo Area, Brazil

• Elaborated Market and Strategic Planning studies, pointing out growth opportunities, optimizing operations and coordinating their implementations.
• Developed strategic planning studies for 4 large regions of the state, resulting in more than 80 new businesses. Rewarded for this studies;
• Supported the board of directors in M&A negotiations and in market intelligence studies, commercial planning and in major negotiations;
• Transformed the CAPEX analysis and investment process in 2009. Rewarded for this project;
• Selected for career acceleration program, where I could temporarily work in other areas:- In 2009, for 4 months, I acted as Property Coordinator, leading a team for the first time;- In 2010, for 4 months, I worked as.

São Paulo Area, Brazil

• Negotiated with a portfolio of clients the commercial relationship, price positioning, purchase of lubricants and implementation of marketing actions and operational standards.
• Implemented trade marketing, training, and business consulting actions, which resulted in increased sales of premium products;
• Awarded for my role in Sales Expansion Project;

Mba

Mba

Bachelor

Bachelor