Sergio S. Email & Phone Number

Edwards, Colorado, United States

Research & Brainstorm | Collaborated with the CTO to refine a cybersecurity product by identifying user personas, pain points, and market gaps. Conducted market research to solve user experience challenges.Prototyping Agility | Overhauled the user interface for our core product, introducing a user-friendly dashboard. This improved user experience and showcased our commitment to innovation through enhanced visual systems.UX Design Leadership | Led design brief reviews with product and engineering teams, focusing on interactive design and visual communication. Fostered strong partnerships and streamlined design flow.User Experience Design | Designed SaaS user flow from website to product demo request, enhancing the end-to-end journey based on technical and user needs. Emphasized user-centered design processes.Attention to Detail | Reviewed and analyzed designs for quality control, emphasizing consistency and accuracy. Ensured a better user experience and maintained design integrity.Technical Solutions | Leveraged user research to design features that increased customer value. Combined content strategist skills with development processes and product innovation.Marketing & Brand Enhancement | Improved marketing materials to match brand aesthetics for investor reporting and trade shows. Focused on iconography and maintaining brand consistency.Design System | Created comprehensive documentation of design guidelines, brand identity, and information structure. Ensured a cohesive visual identity across all platforms.Website Redesign | Increased website functionality and user engagement by 30% through a comprehensive redesign and ongoing maintenance. Utilized Webflow to ensure a seamless user experience.

Reno, Nevada Area

Wireframe | Rapidly iterated UI/UX designs and site maps for stakeholders, aligning with their user acquisition goals and handling complex tasks to deliver intuitive and engaging user interfaces. User Flow Diagram | Leveraged best practices and psychological insights to create user workflows, user stories, and marketing funnels, ensuring effective client touchpoints and measurable success. Ad Creation & Digital Advertising | Designed and tested a variety of Facebook ads, including video, animated, and static formats, optimized for both mobile and desktop devices to ensure maximum engagement and reach. Conversion-Focused Design | Created and tested multiple landing pages using Unbounce and other leading landing page tools, focusing on optimizing conversions and improving user acquisition rates. Business Goals | Collaborated closely with fast-paced startups to scale early user adoption in various SaaS markets, including AI, Banking, Health & Fitness, Real Estate Tech, and Blockchain, driving digital product success. Creative Leadership | Enhanced client business goals by mastering 90% of Adobe Creative Suite Design Tools and Figma, resulting in exceptional user experiences and impactful design solutions. Agile Productivity | Achieved a 75% reduction in ad draft copy creation time, cutting it from 4 days to just 1 day, thereby increasing efficiency and enabling faster service delivery. Data-Driven | Utilized analytics to identify key focus areas and optimize ad campaigns, refining ad creative to enhance performance and achieve business goals. Ensured all strategies and executions adhered to industry standards. Web Development | Independently built and implemented CMS websites for various startups within 3 days, achieving over 25% conversion rate.

San Francisco, California

Content Strategy | Within 4 months coordinated all marketing content for Wolk Token Generation Event, raising $11.5M to date. Video Production Management | Orchestrate filming, editing, and production of multiple videos to enhance company branding. Community Management | Oversee and maximize multiple social media platforms such as YouTube, Twitter, Telegram, Slack and Reddit. Sales Toolkit | Workshop and created an array of materials for the sales team (one sheeters, decks, etc.). Community Management | Oversaw 3 social media platforms with over 500+ community members, resulting in increased brand awareness and engagement for our Wolk Token Generation Event.

San Mateo, California

Ad Development | Developed interactive digital playable ads for mobile apps using various web applications like Phaser.io, a JavaScript framework for Android and iOS devices. Implemented creative coding solutions to enhance user engagement and ad performance. Cross-Device Testing | Executed usability testing and analysis on playable ads during live activity and offline to ensure functionality and usability on all cross-functional devices. Data Optimization Analysis | Analyzed and optimized data to maximize results on a daily basis to solve problems for internal and external creative campaigns. Strategic Media Acquisition | Managed Media Buying through all major exchanges to exceed client's advertising goal. Knowledgeable Mentorship | Mentored and managed multiple designers to work with data, creating better revenue-generating ads. These collaborative efforts increased monthly ROI by 14%. Team Player | Facilitated and assisted sales team with going to conferences and other various business needs. Boosted CTR by 20% by creating persuasive HTML5 ads that captured audience attention & drove sales.

San Francisco Bay Area

My primary duty in this position is auditing customer proofs for accuracy and printability. Quality Assurance | Approved designer's corrections to ensure client satisfaction. Communication Skills | communicated errors with the Lead Designer & clients Detail Orientated | Improved quality assurance process, resulting in 100% accuracy on customer proofs and increased printability.

Vail, Colorado

I've been working here for 4 years every Christmas.

Tucson, Arizona Area

My daily tasks consisted of creating ads, logos, banners, photo editing, image manipulation, color correction, flyers, business cards and short videos for the website.

Digital Arts, Graphic Design

Activities and Societies: Ad Club

High School

Activities and Societies: Football, Wrestling, Drama Club.