Del Real Foods blends tradition with innovation, offering authentic Mexican and Hispanic flavors that delight. Known for their delicious Carnitas 🐷, Birria 🥘, Tamales 🫔, Pupusas 🫓, and vibrant Salsas 🌶️, each product is crafted with care using quality ingredients and time-honored recipes. 🎉 Leading Del Real Food's brand renovation, integrated marketing communications, and omni-channel strategies. 🌟👥 Overseeing a team responsible for Pupusas🫓, Salsas 🌶️, and marketing communications. 📣

🌟 Join the San Antonio CPG (Consumer Packaged Goods) group! 🛍️❤️ Passionate about CPG success? So are we! 🚀 Our group thrives on collaboration and knowledge-sharing, dedicated to boosting CPG companies at every stage. 🌱🤝 Expect invaluable networking, educational resources, and mentorship—completely free! 🎯 Our mission? Empower CPG companies for sustained growth. 💡Join us to make a real impact and be part of an exciting community shaping the future of Consumer Packaged Goods! 🌟🎉

As a seasoned CPG brand leader with over 10 years of experience, I'm your marketing superhero for select CPG and beverage projects! From crafting branding strategies to social media antics, I bring my marketing mojo to every project.My expertise lies in leading marketing strategy, messaging, digital content, and new product development consulting. I'm all about integrating marketing and sales efforts to boost top-line growth and bring products to the forefront.Here are a few highlights of my marketing magic:✅ Refreshed the look and messaging of a top-secret CPG brand. It was like a brand facelift!✅ Developed digital marketing plans to help a confidential CPG beverage brand expand their e-commerce sales during the pandemic. Crisis averted!✅ Led the charge on social media content development, pay-per-click, paid search, and social ad execution. It was like a party on the internet!✅ Conducted consumer research, pitched to investors, and planned new distribution drives. We even launched three new CSD flavors in just over a year and got them into over 300 outlets. Talk about a flavor explosion!✅ Consulted on multiple new product launches, including flavor testing, forecasting, brand name development, messaging strategy, sales collateral, and new distribution efforts. It was like a marketing marathon, but we made it to the finish line!

Hue is a New York-based 501(c)(3) nonprofit organization that aims to amplify voices of color working in marketing, to increase our visibility, and to pave a path for us all to rise.

I help spread the word about the sweetest little tomatoes around! As part of the NatureSweet marketing team, I make sure everyone knows how delicious and healthy our snacking tomatoes are, and why they should be a staple in every kitchen. It's a pretty sweet gig if you ask me!But that's not all - I also get to lead an amazing group of lower-level managers and an international cross-functional team. My leadership style is all about keeping things fun and light-hearted while still getting the job done. I'm like the ringmaster of a tomato circus - making sure everyone is in sync and delivering their best performance. Whether it's providing guidance, support, or a friendly pep talk, I'm always there for my team. And when we achieve our goals and crush it in the marketplace, we celebrate like the tomato champions we are!

USAA is a $30 billion Fortune 100 company serving the military and their families.Director within the Chief Marketing Office responsible for:✅ Brand Strategy and Management✅ Campaign Development and Implementation✅ Corporate/Enterprise Brand Marketing & GovernanceMy top achievements from my time at USAA include:✅ Launching USAA's audio identity across all internal and external employee and member touchpoints. It was a multi-year effort, but I love hearing it play whenever I call or log in!✅ Leading brand architecture, brand renovation, naming, and creative initiatives across the enterprise. It was like playing a giant game of branding Jenga - but instead of crashing down, we built something amazing!✅ Influencing creative and member experience across content, digital, video, mobile, employer branding, and more. I got to flex my marketing muscles in so many different areas - it was like being a marketing ninja!✅ Bringing my blue-chip CPG marketing skills to a new industry. I took a brief break from the CPG world to expand my marketing skill set and broaden my horizons. It was like diving into a whole new marketing realm!

Let's talk about my time as Marketing Director at Big Red! From 2015-2018, I helped this red fizzy drink become a star, outshining the competition and gaining a following of loyal fans. How did we do it, you ask? By focusing on the basics of brand and marketing, and executing robust annual plans that included everything from award-winning ads to first-time national partnerships.One of my proudest accomplishments was leading our summer programs, especially the one centered around Big Red and BBQ. We capitalized on our strong connection with BBQ and launched an award-winning digital content, a powerful PR and influencer program, and a mouth-watering in-store promotional effort. I also made sure to pay attention to what really matters in the beverage industry: in-store activity. That's why I led the development of key retail marketing and promotional efforts, partnering with brands like Heineken, White Castle, and Texas Monthly to make sure Big Red stood out in every store.So yeah, you could say I know a thing or two about making a drink stand out on the shelf!I've had my fair share of creating buzz and driving sales for drinks that deserve the spotlight. Check out some of my accomplishments during my time as the Marketing Director at Big Red:✅ Led the award-winning 2016 Pit Tips with Big Ed digital advertising campaign, boosting brand awareness by 26% and sales by 6%. Google/YouTube even recognized it as a top campaign!✅ Successfully repositioned Big Red Zero as Big Red Zero Sugar, leading research, packaging design, and marketing efforts to better target consumer needs.✅ Produced the 2017 Big Bottle digital advertising campaign, working with a new agency to create six killer short form videos and guided media strategy. The results? Outpaced benchmarks with a 12% increase in VTR and 26% increase in ad recall!✅ Pioneered exciting new brand partnerships with Heineken, White Castle, and Krispy Kreme, driving sales and building brand recognition along the way.

Overview:In this role I had the opportunity to lead various brand building, advertising, and promotional activities for the then #1 import beer, Corona Extra. Marketing efforts contributed to double digit growth while the beer category was undergoing massive consumer changes and category fluctuation. Advertising and Content Development:Working on the iconic Corona Extra brand I had partnered with senior leadership and led various TV and digital advertising efforts. This included everything from creative brief development, agency leadership, production, and execution. Life truly was a beach.Sponsorship and Promotions:In this role I led multicultural and Hispanic marketing efforts including guiding execution of Corona’s sponsorship of Juanes’ US tour. In addition, I had the privilege of leading Corona’s first ever LGBTQ on-premise campaign.Retail Promotions and Shopper Marketing:Nothing says summer and Cinco de Mayo like Corona Extra. As a lead on Hispanic marketing efforts I led off and on-premise activation across the three-tier system. This included program development, sales team alignment, and activation. Programs spanned grocery, small-format, mass, and Hispanic independent channels. Key Initiatives: ✅ Co-directed the national advertising campaign, “Tiene Algo Extra” across Spanish language TV, radio, print, outdoor, social, and digital media. Participated in brief development and creative & media evaluation.✅ Guided digital content strategy. Increased digital impressions 10% across Pandora, Thrillist and VEVO.✅ Pioneered the brand’s first ever LGBT program. Led on-premise program development, media planning, and digital activation. Drove +11% volume increases across focus markets and secured significant new food service distribution.

I had the awesome responsibility of leading the charge in bringing Modelo Especial to the forefront of the beer industry! With a sales record of over $1 billion, this beer has truly become a force to be reckoned with.One of my proudest moments was leading the launch of Modelo Especial Chelada - the first true product innovation from Constellation. We hit the ground running with a sales record of $45 million and a 15% Chelada category share. From aligning consumer insights to developing a winning marketing strategy, it was an absolute blast! Key Impact Areas:✅ Advertising, Creative, and Communications Strategy + Execution across multiple media platforms, including TV, Radio, Digital, OOH, Social, Trade, and Print✅ Partnership marketing with Fox Sports/Soccer, encompassing TV, consumer sweepstakes, and digital marketing✅ Trade Promotions and Point-Of-Sale Program & Creative development✅ On-Premise Marketing Development & Execution, including multicultural/Hispanic marketing strategies✅ Annual Brand Planning, budgeting, and forecasting✅ Consumer Insights, including focus groups, ethnography, and syndicated research✅ Media Planning and digital/social media management✅ Monthly and Quarterly Brand Health Tracking to ensure continued growth and success

At General Mills, I got my first taste of the big leagues in brand management. Working on beloved brands like Yoplait, Green Giant, and Progresso, I learned the importance of strategic marketing and innovative product development.Some of my key accomplishments include:✅ Launching new products that made taste buds tingle and sales soar✅ Designing packaging that looked so good, it practically flew off the shelves✅ Managing budgets like a boss, never letting expenses get out of hand✅ Analyzing P&Ls like a pro, keeping a keen eye on the bottom line✅ Juggling multiple creative agencies like a circus performer, always making sure everyone was on the same page✅ Leading cross-functional teams like a conductor, bringing everyone together for a symphony of successOverall, my time at General Mills gave me the classical brand training I needed to take on any marketing challenge that comes my way.

Completed MBA Marketing internship on Tylenol franchise.

Leveraged customer and marketplace understanding to formulate and execute marketing research programs that delivered insights, highlighted business opportunities, and supported brand strategyResponsibilities included marketing strategy and decision support analysis for the Flutiform (asthma) and Zemplar (kidney) franchises.Key Impact Areas:✅ New Product Development Research✅ Qualitative and quantitative market research✅ Research questionnaire development and research project management✅ Research vendor/agency management✅ Sales and volume analytics ✅ Value proposition message testing✅ Business case development

Responsible for the Latin America/Canada region planning & forecasting, decision support, month end analysis, and executive reviews at the regional/market level.Key Impact Areas:✅ Divisional FP&A duties of $380M Latin America & Canada’s (LAC) Abbott Diagnostics Division✅ Sales reporting and consolidation of LAC diagnostic instrument sales✅ Developed monthly sales, forecasts, and margin mix reports✅ Reported on Plan/Forecast variance analysis✅ Conducted ad-hoc analysis for the LAC marketing and business development organizations✅ Part of team presented with a Finance Vice President Award for implementing new affiliate financial analyst training

Employed part time at Trader Joe's while working full time in corporate finance roles in Chicago. Fueled my passion for grocery, retail, food, and consumer product goods. The Crew is Trader Joe’s heart and soul. As a member of the Crew, you do a little of everything—and handle a lot. So does everyone along with you. Working the cash registers, receiving and unloading deliveries, stocking shelves, building displays, cleaning the floor, answering questions about Trader Joe’s products, and just generally making sure that every customer has a fun, friendly and informative shopping experience—that’s a little of everything.

Responsible for investor relations decision support analysis and client management of small and mid-cap corporations.

Latin America and Canada Finance Internship✅ Assisted in the organization of the group's financial planning program interacting regularly with divisional finance and operations leaders✅ Developed a comprehensive reporting dashboard for operational audits conducted at foreign dealerships✅ Participated in actual versus plan/forecast reporting of international subsidiaries’ financial statementsInvestor Relations Internship✅ Analyze business and financial fundamentals of H-D and peer companies✅ Reported to Director, Investor Relations with daily exposure to then CEO Jeff Bluestein and CFO Jim Zeimer.

✅ Serving customers at SA #004 on the southside of San Antonio for 6 years.✅ Received a partial scholarship to attend Marquette University.✅ Introduced to the world of retail grocery and consumer product goods.