Currently owner of Bitsy Studios (www.bitsy.com.br / @bitsystudios), a strategic and creative marketing agency focused on empowering marketing strategies to reach their full potential on execution.This is all backed by 20 years on pharmaceutical and consumer marketing experience working for several companies and leading multi-functioned teams and projects.Managed major departments such as Oncology / Rx / OTC Marketing, Consumer goods, Training/ Workforce Development, Events, Market and Business Intelligence. Full support for New Business Development and the Medical Department.Also managed several Product Franchises Units (Rx and OTC) such as Oncology, Cardiology, Respiratory, Dermatology, Metabology, CNS, Gastroenterology, Urology, Orthopaedics, Immunology/Vaccines and Blood Products. Also highly familiarized with different types of product positionings: concept products, commodities, high cost, low cost, rare diseases, blockbusters. Result-driven vision, teambuilding, strong leadership and creative/ innovative profile are some of my strengths. Passionate about games, AI capabilities, innovation and entrepreneurism.Core Competencies: Team Management, Digital Marketing, Telemedicine, New Business Development, Branding, Institutional marketing and promotion, Pharma industry, Product launch and management, Inbound Marketing, Sales, Market research/ intelligence, Webmarketing, Oncology, KOL networking development, Sales Force Management, Training and Development, Project management.