Sergio Giannone

Sergio Giannone Email and Phone Number

Editor, AI Content Operations (eCommerce) @ Frasers Group
Nottingham, GB
Sergio Giannone's Location
Nottingham, England, United Kingdom, United Kingdom
Sergio Giannone's Contact Details

Sergio Giannone work email

Sergio Giannone personal email

About Sergio Giannone

From founding tech startups to leading global content teams for international companies, I thrive at the intersection of content marketing, brand storytelling, and product strategy.With deep expertise in AI-powered tools, I’ve mastered the art of scaling content production while maintaining a sharp focus on brand harmony and creativity.More about me on my personal website at sergiogiannone.com.

Sergio Giannone's Current Company Details
Frasers Group

Frasers Group

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Editor, AI Content Operations (eCommerce)
Nottingham, GB
Website:
frasers.group
Employees:
15890
Sergio Giannone Work Experience Details
  • Frasers Group
    Editor, Ai Content Operations (Ecommerce)
    Frasers Group
    Nottingham, Gb
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  • Mindora
    Co-Founder
    Mindora Oct 2023 - Present
    San Francisco , Us
    • Co-founded a startup building an AI-powered HR tech platform for workplace wellbeing• Developed comprehensive brand strategy and positioning for market entry, establishing Mindora as an innovative player in the enterprise wellbeing space• Created compelling brand narrative focused on data-driven insights and AI capabilities for enterprise HR leaders• Built and led cross-functional team spanning product, engineering, and marketing to ensure cohesive brand expression• Established brand guidelines and messaging framework targeting enterprise decision-makers• Orchestrated go-to-market strategy aligning product capabilities with enterprise client needs
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  • Westcon-Comstor
    Head Of Content
    Westcon-Comstor Jul 2022 - Sep 2023
    Tarrytown, Ny, Us
    • Led development of unified content strategies and messaging across international markets• Established and managed in-house creative studio of writers, designers, and content specialists• Directed creation of omnichannel B2B campaigns increasing brand engagement by 30%• Implemented brand governance framework ensuring consistency across global touchpoints• Mentored team of 3 creative professionals, driving excellence in brand storytelling
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  • Decentriq
    Senior Content Manager
    Decentriq Jan 2022 - Jul 2022
    Zürich, Zürich, Ch
    • Doubled organic site traffic in just 6 months through strategic content initiatives• Revamped brand positioning and messaging strategy for enterprise audience• Developed brand guidelines aligning product and marketing communications• Led collaborative efforts with product teams to ensure consistent brand experience
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  • Fitpack
    Co-Founder & Chief Brand Officer
    Fitpack Oct 2020 - Dec 2021
    London, Uk, Gb
    • Co-founded a startup building a B2B SaaS platform for HR teams to measure and improve workplace stress• Spearheaded brand development from conception through market launch• Built in-house creative team delivering engaging video and editorial content• Established brand identity system and guidelines for B2B audience• Created user-centric design system reflecting brand values• Led content strategy driving customer acquisition and engagement
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  • The Coca-Cola Company
    Global Solution Manager, External Digital Experiences
    The Coca-Cola Company Feb 2016 - Sep 2020
    Atlanta, Ga, Us
    • Reporting to the Atlanta HQ, I managed digital brand experiences across the full Coca-Cola Company portfolio• Led cross-functional teams in delivering innovative digital solutions• Championed the adoption of emerging technologies to enhance customer engagement• Spearheaded global training initiatives to equip teams with digital tools and best practices• Partnered closely with stakeholders globally to optimise user experience, brand harmony, and content presentation based on data-driven insights
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  • Asics Europe Bv
    Digital Content Specialist
    Asics Europe Bv Oct 2014 - Dec 2015
    Hoofddorp, North Holland, Nl
    • Executed content strategy across 52 websites, email, and social campaigns, aligning global and local content to drive engagement• Managed planning calendars and workflows to deliver assets to market on time, ensuring alignment with promotions• Collaborated cross-functionally to develop digital content supporting integrated marketing strategies.
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  • Italo Treno (Private High Speed Trains) – Italo S.P.A.
    Digital Contents & Ux
    Italo Treno (Private High Speed Trains) – Italo S.P.A. Apr 2014 - Oct 2014
    Rome, Latium, It
    • Created engaging digital content for Italo's commercial division, including website copy, videos, and social media assets.• Conducted user testing and acceptance testing to optimise UX and UI across digital touchpoints.• Partnered with external creative agencies to produce innovative digital experiences aligned with marketing strategies.
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  • Italo Treno (Private High Speed Trains) – Italo S.P.A.
    Web Producer
    Italo Treno (Private High Speed Trains) – Italo S.P.A. Feb 2013 - Mar 2014
    Rome, Latium, It
    • Managed and updated website content to boost engagement and support sales team initiatives.• Worked closely with website manager to identify and fill content gaps.• Published new assets and maintained the site to ensure a positive user experience.
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  • Wired Magazine
    Freelance Contributor
    Wired Magazine Oct 2010 - Feb 2013
    San Francisco, Ca, Us
    • Produced engaging articles on gaming and technology for WIRED Italia's online edition, read by over 500K monthly visitors.• Developed strong working relationships with editors to consistently pitch and deliver compelling tech stories tailored to target audience.
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  • Xboxway.Com
    Founder
    Xboxway.Com Jul 2005 - Feb 2013
    • Founded XboxWay in 2005 at age 15, building it into an influential site in the Italian gaming industry.• Led team of up to 10 writers and editors, setting editorial direction and brand vision.• Secured official partnership with Microsoft, establishing XboxWay as a go-to source for Italian Xbox news.• Grew site to over 100K monthly visitors within a year by consistently publishing engaging, sought-after content.• Managed relationships with publishers and PR firms to get exclusive materials and access to gaming events.
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  • Players
    Contributor
    Players Feb 2012 - Oct 2012
    Players is a digital magazine talking entertainment with an independent and mature attitude, engaging a sharp and vaguely geeky audience. In January 2012 it started a prestigious collaboration with Feltrinelli, one of the biggest Italian publishing houses. I write feature articles and reviews about video games.
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  • Weblogoscom Sas
    Copywriting Intern
    Weblogoscom Sas Jul 2012 - Aug 2012
    During my internship, I mostly worked as a copywriter, producing content and press releases for some of the most important clients, such as Cantine Pellegrino (a great and internationally famous wine-house based in Marsala, Sicily). I also wrote some articles for Marsala.it, an online newspaper which covers local news.
  • Html.It
    Blogger
    Html.It Oct 2009 - Sep 2010
    I wrote news on a daily-basis for the video games blog OneGames.it.
  • Play Media Company
    Freelance Contributor
    Play Media Company Jan 2009 - Jan 2010
    I wrote articles (reviews, previews, features, interviews) about videogames for the Italian printed magazines GameRepublic, Official PlayStation Magazine, PSmania, X360. I also covered several press events, both in Italy and abroad, such as the Electronic Entertainment Expo in Los Angeles.
  • Microsoft
    Blogger
    Microsoft Jun 2009 - Jun 2009
    Redmond, Washington, Us
    Chosen by Microsoft EMEA as the official Italian blogger for the Electronic Entertainment Expo 2009. I flew to Los Angeles, California, to cover the biggest event in the video games industry. During the expo, I produced content (such as news, previews and interviews with the most important people in the video games industry) for the “Xbox @ E309” blog on Xbox.com, the official website for Microsoft Xbox.
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  • Gamepro: L'Edizione Italiana Di Edge
    Freelance Contributor
    Gamepro: L'Edizione Italiana Di Edge Dec 2008 - Jan 2009
    I wrote video games reviews and previews for the Italian edition of EDGE Magazine.
  • Everyeye.It
    Contributor
    Everyeye.It Nov 2004 - Sep 2005
    Bari, Italia, It
    At the very young age of 15, I began writing video games reviews for the Everyeye Network. Today, Everyeye.it is one of the main video games portals in Italy. In 2005 I left the team to start my own video games website, XboxWay.com.
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Sergio Giannone Skills

Blogging Social Media Copywriting Digital Marketing Web Design Journalism Seo Public Relations Social Networking Content Management Video Games Web Content Management Community Management Social Media Marketing New Media Editorial E Commerce Web Analytics Web 2.0 Web Content Blogger Marketing Hybris Adobe Creative Suite Photoshop Email Marketing Online Advertising Content Strategy User Experience Optimizely Crazy Egg Facebook Google Analytics Wordpress English Interaction Design Adobe Fireworks Html Css Editorial Management Sharepoint Microsoft Excel Microsoft Office Webtrekk Sem Teamwork Sitecore Adobe Experience Manager Cq5

Sergio Giannone Education Details

  • Università Degli Studi Di Palermo
    Università Degli Studi Di Palermo
    Communication
  • Liceo Linguistico
    Liceo Linguistico "Pascasino" Marsala
    Foreign Languages

Frequently Asked Questions about Sergio Giannone

What company does Sergio Giannone work for?

Sergio Giannone works for Frasers Group

What is Sergio Giannone's role at the current company?

Sergio Giannone's current role is Editor, AI Content Operations (eCommerce).

What is Sergio Giannone's email address?

Sergio Giannone's email address is se****@****ail.com

What schools did Sergio Giannone attend?

Sergio Giannone attended Università Degli Studi Di Palermo, Liceo Linguistico "pascasino" Marsala.

What are some of Sergio Giannone's interests?

Sergio Giannone has interest in Videogames, Social Media, Internet, Journalism, Cinema.

What skills is Sergio Giannone known for?

Sergio Giannone has skills like Blogging, Social Media, Copywriting, Digital Marketing, Web Design, Journalism, Seo, Public Relations, Social Networking, Content Management, Video Games, Web Content Management.

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