Sergio Esteban Gil Email and Phone Number

- Global Marketing Strategy & Implementation- Own the definition and guidance to assure customer success through customer experience improvements.- Define and guide global brand experience.- Lead the global brand digital experience.- Support go-to-market activities to enable cost efficiencies and synergies.- Lead brand positioning strategies and guidelines.- Manage and coordinate substantiality and PR initiatives.- Lead Brand Marketing Surveys, Voice of Customer, Voice of Dealers- Coordination and support between regions and global product management for product and feature naming in accordance with Case IH brand standards.- Ownership and coordination of product launch schedules - launches, timing, locations, show/fair unveiling, and communications packaging- Approval and coordination of styling, brand DNA and logo/decals in accordance with Case IH brand DNA.

- Support the head of global brand marketing with the creation and maintenance of the Case IH brand positioning strategy, DNA guidelines: styling, ergonomics, look, feel, naming, nomenclature, colour, logo and decal standards - Ownership & coordination of global marketing and PR activities.- Ownership and coordination of product launch schedules – launches, timing, locations, show/fair unveiling, and communications packaging - Coordination and support between regions and global product management for product and feature naming following Case IH brand standards- Approval, coordination of styling, brand DNA and logo/decals following Case IH brand DNA - Coordination of market research, VoC, VoD, and others- Ownership and project management for global customer portal (2020)

• Work with the department head and Brands (Iveco, Case Construction, Case Agriculture, New Holland Construction and New Holland Agriculture) staff to develop the communication strategy and positioning for each brand and marketing plans.• Plan advertising campaigns.• Develop a strategic planning process to maximize advertising and sponsorship revenue.• Negotiate, optimize and maintain advertising and sponsorship agreements.• Design and manage content for the brand's websites and Social Media

Research, identify and segment business opportunities with strategic partners.Establish an understanding of the business objectives of these partners and match these with CNH Industrial range of product and services to create and maximize new business opportunities.Manage all processes leading up to finalizing distribution deal.Negotiate and finalize deals in accordance with company contract guidelines and policies;Monitor, research and report findings on market developments in the CNH Industrial industry.Maintain and develop successful business partnerships with strategic partners and manage all aspects of partner interactions.Monitor the success of each partnership and manage partner relationships

Creation of the Public Relations area for Latin America.Design, planning and development of communication plans and relationships strategies with key stakeholders of the company.Coordination of institutional visits in Brazil and abroadManagement Agency Public RelationsManaging corporate mailingGhostwriter

Working in the Department of Communication, Advertising and Promotion I was in charge of the internal communications, Branding and New Media development. This position includes:Planning brand communications strategies and contents.Digital communication management (Web administrator and community manager)Managing internal communication channelsInternal events organizationPersonnel Intranet administrationSpeech WritingOthers

Function Euro Centro: Follow up of business and development of Projects of Collaboration among companies for the program Al-Invest III of Europe AID –Agency of Cooperation of Europe Union.Function Institutional Area: Events and corporate communications. Includes planning and developing special events

Internship in the Authorities and press area.Includes:General administrative functionsPress Releases Writing

Promoting the World Bank Small Donations Program, in Argentina, Paraguay, Chile y Uruguay.Organize the Information center in Córdoba Argentina.Send press releases to the local media and international web portals