Sergio Murillo Email & Phone Number

Guadalajara, Jal., Mx

• Execute marketing campaigns to create loyalty and improve customer retention.• Define target audiences, extract databases, and develop communication strategies through email, WhatsApp, and SMS.• Collaborate in the creation of communication strategies by analyzing data and monitoring different segments.• Maintain updated databases and generate reports to provide visibility to the team, aiming to improve communication strategies.• Create, develop and document A/B testings and their performance. • Execute benchmarks to keep the company informed about the actions of the competition.

Ciudad De México, México

• Managed acquisition product management projects from initiation to final delivery and closing.• Coordinated between multidisciplinary teams for fluid and effective project execution.• Defined and prioritized projects for each quarter.

Ciudad De México, México

• Planned and executed Cross-Sell and Retargeting strategies across different products.• Implemented new strategies for customer acquisition using incentives such as cash-back, gift cards, and merchant discounts.• Developed insights and performance reports for digital channels like Facebook, Google Ads, and LinkedIn.

Área Metropolitana De Guadalajara, México

• Executed and strategically defined customer journeys across various stages of the funnel (newsletters, collections, NPS & acquisition campaigns, etc.).• Developed insights and results reports for email campaigns.• Collaborated with other marketing specialists to create an organic acquisition strategy.