Sergio Murillo

Sergio Murillo Email and Phone Number

Especialista en CRM @ Sportium
Guadalajara, Jal., MX
Sergio Murillo's Location
Guadalajara, Jalisco, Mexico, Mexico
About Sergio Murillo

Passionate ๐—˜๐—บ๐—ฎ๐—ถ๐—น ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฆ๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น๐—ถ๐˜€๐˜ with 5 years of experience in the Fintech industry. Skilled in developing effective ๐—จ๐˜€๐—ฒ๐—ฟ ๐—”๐—ฐ๐—พ๐˜‚๐—ถ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ฅ๐—ฒ๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€. Adept at improving processes to foster strong and lasting relationships with clients and potential customers.๐—›๐—ฎ๐—ฟ๐—ฑ ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€:โ€ข Marketing Automationโ€ข Project Management โ€ข Data Analysis โ€ข A/B testโ€ข HTML / CSS โ€ข SQL๐—›๐—ถ๐—ด๐—ต๐—น๐—ถ๐—ด๐—ต๐˜๐˜€:ย โ€ข Implemented a successful cashback program for the acquisition of new customers, resulting in valuable insights to improve cross-sell campaigns at Konfio.โ€ข Increased the participation of the email marketing channel in the acquisition funnel from 5% to 12% through retargeting strategies at Kueski.๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ฒ๐˜€๐˜๐˜€โ€ข Playing drums in my free time. Music is very important to me.โ€ข Coffee and reading.โ€ข Engaging in outdoor activities. Exercise is key to achieving high performance at work.

Sergio Murillo's Current Company Details
Sportium

Sportium

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Especialista en CRM
Guadalajara, Jal., MX
Website:
sportium.es
Employees:
480
Sergio Murillo Work Experience Details
  • Sportium
    Especialista En Crm
    Sportium
    Guadalajara, Jal., Mx
  • C&A Mรฉxico
    Crm Specialist
    C&A Mรฉxico Sep 2023 - Present
    โ€ข Execute marketing campaigns to create loyalty and improve customer retention.โ€ข Define target audiences, extract databases, and develop communication strategies through email, WhatsApp, and SMS.โ€ข Collaborate in the creation of communication strategies by analyzing data and monitoring different segments.โ€ข Maintain updated databases and generate reports to provide visibility to the team, aiming to improve communication strategies.โ€ข Create, develop and document A/B testings and their performance. โ€ข Execute benchmarks to keep the company informed about the actions of the competition.
  • Konfรญo
    Product Manager
    Konfรญo Aug 2022 - Feb 2023
    Ciudad De Mรฉxico, Mรฉxico
    โ€ข Managed acquisition product management projects from initiation to final delivery and closing.โ€ข Coordinated between multidisciplinary teams for fluid and effective project execution.โ€ข Defined and prioritized projects for each quarter.
  • Konfรญo
    Sr Marketing Automation & Email Specialist
    Konfรญo Aug 2021 - Aug 2022
    Ciudad De Mรฉxico, Mรฉxico
    โ€ข Planned and executed Cross-Sell and Retargeting strategies across different products.โ€ข Implemented new strategies for customer acquisition using incentives such as cash-back, gift cards, and merchant discounts.โ€ข Developed insights and performance reports for digital channels like Facebook, Google Ads, and LinkedIn.
  • Kueski
    Email & Retargeting Specialist
    Kueski Apr 2017 - Aug 2021
    รrea Metropolitana De Guadalajara, Mรฉxico
    โ€ข Executed and strategically defined customer journeys across various stages of the funnel (newsletters, collections, NPS & acquisition campaigns, etc.).โ€ข Developed insights and results reports for email campaigns.โ€ข Collaborated with other marketing specialists to create an organic acquisition strategy.

Sergio Murillo Education Details

Frequently Asked Questions about Sergio Murillo

What company does Sergio Murillo work for?

Sergio Murillo works for Sportium

What is Sergio Murillo's role at the current company?

Sergio Murillo's current role is Especialista en CRM.

What schools did Sergio Murillo attend?

Sergio Murillo attended Universidad De Guadalajara.

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