Passionate ๐๐บ๐ฎ๐ถ๐น ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐ with 5 years of experience in the Fintech industry. Skilled in developing effective ๐จ๐๐ฒ๐ฟ ๐๐ฐ๐พ๐๐ถ๐๐ถ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐. Adept at improving processes to foster strong and lasting relationships with clients and potential customers.๐๐ฎ๐ฟ๐ฑ ๐๐ธ๐ถ๐น๐น๐:โข Marketing Automationโข Project Management โข Data Analysis โข A/B testโข HTML / CSS โข SQL๐๐ถ๐ด๐ต๐น๐ถ๐ด๐ต๐๐:ย โข Implemented a successful cashback program for the acquisition of new customers, resulting in valuable insights to improve cross-sell campaigns at Konfio.โข Increased the participation of the email marketing channel in the acquisition funnel from 5% to 12% through retargeting strategies at Kueski.๐๐ป๐๐ฒ๐ฟ๐ฒ๐๐๐โข Playing drums in my free time. Music is very important to me.โข Coffee and reading.โข Engaging in outdoor activities. Exercise is key to achieving high performance at work.
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Especialista En CrmSportiumGuadalajara, Jal., Mx -
Crm SpecialistC&A Mรฉxico Sep 2023 - Presentโข Execute marketing campaigns to create loyalty and improve customer retention.โข Define target audiences, extract databases, and develop communication strategies through email, WhatsApp, and SMS.โข Collaborate in the creation of communication strategies by analyzing data and monitoring different segments.โข Maintain updated databases and generate reports to provide visibility to the team, aiming to improve communication strategies.โข Create, develop and document A/B testings and their performance. โข Execute benchmarks to keep the company informed about the actions of the competition. -
Product ManagerKonfรญo Aug 2022 - Feb 2023Ciudad De Mรฉxico, Mรฉxicoโข Managed acquisition product management projects from initiation to final delivery and closing.โข Coordinated between multidisciplinary teams for fluid and effective project execution.โข Defined and prioritized projects for each quarter. -
Sr Marketing Automation & Email SpecialistKonfรญo Aug 2021 - Aug 2022Ciudad De Mรฉxico, Mรฉxicoโข Planned and executed Cross-Sell and Retargeting strategies across different products.โข Implemented new strategies for customer acquisition using incentives such as cash-back, gift cards, and merchant discounts.โข Developed insights and performance reports for digital channels like Facebook, Google Ads, and LinkedIn. -
Email & Retargeting SpecialistKueski Apr 2017 - Aug 2021รrea Metropolitana De Guadalajara, Mรฉxicoโข Executed and strategically defined customer journeys across various stages of the funnel (newsletters, collections, NPS & acquisition campaigns, etc.).โข Developed insights and results reports for email campaigns.โข Collaborated with other marketing specialists to create an organic acquisition strategy.
Sergio Murillo Education Details
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Economics
Frequently Asked Questions about Sergio Murillo
What company does Sergio Murillo work for?
Sergio Murillo works for Sportium
What is Sergio Murillo's role at the current company?
Sergio Murillo's current role is Especialista en CRM.
What schools did Sergio Murillo attend?
Sergio Murillo attended Universidad De Guadalajara.
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Sergio Murillo
Marketing Strategy | Outbound & Inbound Marketing | Cx & Marketing Digital | Power Bi & Data Analytics |Miguel Hidalgo, Cmx
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