Sergio Leymarie Email & Phone Number

• Cytrus™ is the Growth Intelligence boutique, laser-focused on a set of simple solutions designed to unleash the full potential of your organization, top and bottom-line.
• Our team of experts provides human-centric, data-driven processes and step-by-step activation guidance to achieve tangible results.
• Main expertise in Tech Companies, and CPG/ Consumer Product or Services.

• Portfolio at www.sergioleymarie.com, and on IG, Behance, TikTok, FB etc.
• GETTY IMAGES® Contributor & Affiliate.
• Venues: NYFW | Met Gala | PFW | MFW | Art Basel | Armory Show.
• Agency - D1 Models.
• Designers - Oscar de la Renta, Prabal Gurung, Victor de Souza, Pyer Moss, Tory Burch, Puma, Balmain, Agatha Ruiz de la Prada, Chocheng, Phillip Lim, Jonathan Cohen, Jeremy Scott, Chiara Boni, Bibhu Mohapatra, Claudia.
• People, Models, VIP/ Celebrities - Gigi Hadid, Bella Hadid, Cardi B., Alla Kostromichova etc.

New York, NY, US

• Transformed SIA Practice from stand-alone project-based operation into provider of recurring programs embedded into multiple Ipsos Solutions with team of 20: PPP (Projects to Programs to Partnerships; doubled share of.
• Designed and implemented Full Potential Plan aimed at tripling revenue with 8 building blocks.
• Launched “SIA Live Open Townhalls” to boost leads from anyone at Ipsos (After 8 months, weekly average up 60% vs. p.y.).
• Created concept of “Integrated Social Insight Engine” to address most of clients’ insights needs via one data ecosystem combining cutting-edge AI and machine-learning techniques with human intelligence.
• Established Strategic Pricing strategy aimed at tripling profit margin.
• Boosted team culture (latest Pulse showed dramatic improvement – 100% of team members stating they are “proud to belong to the SIA Practice Group”).

New York, NY, US

• Expanded Consumer Intelligence and Innovation programs for Nestlé 9 Operating Companies, including NUSA, Purina, Nespresso, Gerber, with 180 Ipsos Associates. Second largest global client of Ipsos.
• Reversed 4-year revenue decline and grown topline by 61% in 2 years despite COVID downturn.
• Number one contributor to Ipsos NA growth in 2020.
• Deployed “Ipsos Live” and “Nestlé Live” suites of tools to foster integration of Ipsos and Nestlé teams.
• Implemented consultative client service model, providing actionable recommendations and business upsides by connecting insights across all Ipsos solutions: Innovation, Behavioral Science, Social Intelligence Analytics.

• Digital Startup -
• "Next generation” in Apps - Beyond Social™ = Be-So™: Hyper Social, Hyper Local, and Real Time.
• Awarded grant from CUNY Startup Accelerator.

King Of Prussia, Pennsylvania, US

• USA, Canada, B2B & DTC.Waterlogic is "the Apple of the Water World"​ - fast growth, high-tech, innovation and technology leader. Public company (AIM: WTL.L) then PE owned after Jan. 2015, Global leader, manufacturer.
• Taken private, sold to Private Equity Fund in 2015;
• Completed turnaround in 2012-13.
• “Transform 2013”: Reignited growth for US operations; new placements up 40% in 2014.
• “One WL-USA”: Turned mosaic of small US subsidiaries into one integrated entity.
• “Perform 2016” – Full potential, accelerated growth and Cost-Out roadmap to maximize EBIT in 2016 under PE fund ownership.

Chicago, IL, US

• Initiated and implemented growth-acceleration initiatives in six Latam countries with team of 16 Associates.
• Pioneered digital marketing and social marketing capabilities.
• Structured practice groups into business units with high-growth business plans and CRM capabilities. Revenue increased by 31% in 3 years despite sharp industry downturn in 2008.

Greater Chicago Area, IL, US

• Led growth initiatives for Latin American Region for Kraft global brands, including Tang, Oreo, Philadelphia, Nabisco, with sales of $2 billion.
• Recommended and implemented strategic alliances, licenses, MD&As (Mergers, Divestitures & Acquisitions), and joint ventures. During first two years in position, carried out more deals than in previous ten years.

Hershey, Pennsylvania, US

• Led Global Marketing function. Member of Hershey’s US Hispanic Marketing Council. Managed team of 15 Associates.
• Developed line extensions, new positioning, brand identity, campaigns and packaging for Hershey iconic brands. Result: Outperformed competition in quantitative tests and focus groups in USA, Latin America and Asia.
• Introduced range of Marketing Consulting services to optimize countries’ strategy; boosting growth and profit in key markets of Mexico, Brazil, Japan, and China.
• Recommended international strategy to Hershey’s Board of Directors (Awarded special bonus by CEO in May 2003).

Hershey, Pennsylvania, US

• Turnaround of Hershey Brazil, largest subsidiary outside of North America; reduced losses by 83% in 2003 and turned profit in 2005. Managed 41 Associates. Full P&L responsibility, with retail sales of $44 million.

Hershey, Pennsylvania, US

• Full P&L responsibility for new business unit, with retail sales of $40 million.
• Led launch of Hershey from ground zero in South America.
• Built up team from start, selected distributors and introduced Hershey chocolate line in all Southern Cone countries in 9 months, achieving a 7.5% Market Share after first year in Greater Buenos Aires.
• Established direct sales force management system with monthly meetings, training and incentives for 400 salespeople. Designed and implemented plan that multiplied sales by 4 in 2 years.
• Led negotiations with key retail chains (Walmart, 7-Eleven, Blockbuster, Carrefour).

Hershey, Pennsylvania, US

Launched start-up operation. Full P&L responsibility with retail sales of $25 million.

Mba, General Management & Marketing

Fashion Photography & Portraiture