Sergio Rocha Email & Phone Number

Westborough, Ma, Us

● Drove 235% increase in sales KPIs within 6 months exceeding company targets by implementing weekly team reviews, new sales and marketing strategies, training programs, on the field coaching forsales cycle and process improvements. ○ Targets: 50+ phone sales calls/week, 30+ on-site sales/wk, 8+ Quotes/wk, 4+ orders/wk.● Implemented TTM model (Territory and Time Management) resulting in better market share expansion at lower costs through increased routes density.● Expanded sellers’ confidence to attain customer’s full share of wallet through value-selling.● Fostered a culture of safety and accountability through coaching on the field and short training programs.● Increased EBITDA in 9%+ margin growth YTD to 37% through financial reviews and improving collaboration strategies with operations and sales. Achieved bonus in Q1 89%, Q2 100%,Q3 92%.● Developed and implemented GTM strategies to expand share of wallet into national accounts.● Created sales campaigns with marketing support, social media, brochures, PPC enhancements, partner pricing, sponsored networking associations events and more.● Responsible for decreasing AR over $5mi in 120+ past due balance within 6 months of employment.● Established a culture of individual accountability through 1:1 bi/weekly reviews and coaching.

Milton, Georgia, Us

Myrick Recruiting, LLC is a full service recruitment firm specializing in the placement of Sales professionals in the Building Supplies, Industrial Distribution, Manufacturing and Construction industries. This new role to me as a recruiter and staffing consultant is a perfect match from previous leadership roles:+ I hired and coached new sales talent for global organizations+ Developed sales strategies and implemented competitive approaches to win new market share and clients, I understand what takes to transform a winning team. + Have always performed direct-sales for tools, equipment, construction solutions, manufacturing type environment, which is Myrick's expertise for almost two decades. Our strenghts combined allowed Pat Myrick and I to develope an even stronger pipeline of hirable and highly desirable candidates. Our approach was simple: honesty, strong ethics, hardwork combine with smart work, and get the job done.

Dumbarton, Gb

Sales leader for BS&C - Building Services and Construction - overseeing sectors: Maritime/Shipping, Restoration, Healthcare, Government, Utilities, and Construction.Responsible for leading technical and engineer sales team to market share growth and profit margins into key sectors and created/implemented new strategies comprising: Power resilience, microgrid generation, including diesel engines, natural gas generators, power storage, power distribution, as well as, temperature conditioning (chillers, ACs, cooling towers, heat exchangers). Key Accomplishments:Shattered sales targets by results-driven strategies and business development within the Construction, Maritime, Government, Utilities Sectors. Sales Achievements: 2016: $9 Mi2017: $23 Million Sales, 180% of Budget 2018: $31 Million Sales, 265% of Budget (President's Club)2019: $19 Million Sales, 115% of Budget 2020: $31 Million Sales, 254% of Budget 2021: $31 Million Sales, 155% of Budget (President's Club)2022: $25 Million Sales, 115% of Budget • Awarded national President’s Club, #1 Sales Manager over all divisions and sectors, for achieving top revenue in 2018 and 2021 for the North America and Canada regions. • Executed contracts for complex power generation and distribution projects in key sectors aligned with pricing/cost strategy, competitive analysis, and operations capabilities for long-term partnerships. • Expanded applications and peak-shaving microgrid solutions, also cooling applications, into new Caribbean countries (Nassau, Grand Bahama, Jamaica, St. Croix, St. Thomas, Trinidad Tobago, Anguilla, and Grand Cayman). • Conceptualized marketing/sales strategies tailored to market growth and brand awareness; resulted in increased headcount in Operations and expanded product lines in the region. • Pioneered sector expansion into new territories and sectors, earned top ROI for extended contract in the Bahamas for $33M while also replacing key competitor in the facility.

Schaan, Li

• Lead team of ten account managers and increased sales from $9.3 million to $19.5 million, results due to excellent interpersonal, leadership and collaboration skills. • Implemented sales strategies, negotiated contracts, and executed pricing strategy to develop new business and grow existing business in a heavily transactional, direct-sales, business model. • Achieved top ranking in key business objectives: 121% growth in flagship products and 128% growth in Fleet Management service contracts. • Fostered professional growth and promoted two account managers to regional manager and logistics role respectively. • Possess strong technical sales and coaching skills, aligned with value-selling, prompted my team to increase revenue and competitive edge which allowed increased profits and share of wallet. • 165% compound annual growth rate • Managed over $47 million in sales revenue in 4 years, above GM% target margins.

Schaan, Li

• Implemented HR Sourcing Strategy, proposed innovative ideas to leverage Hilti’s brand as “Employer of Choice” and reduced impact of open territories with bench recruiting approach. • Above target achievements for vacancy rate and time-to-fill in consecutive years for the Southeast Division. • Performed benchmarking studies for summer internship program to increase candidate pipeline. • Successfully transitioned experience from outside sales to the recruiter role and increase quality and retention rate of new hired candidates. • Excellent interpersonal and persuasion skills to both external and internal customers.

Schaan, Li

• Awarded President’s Club in 2010 with 130.7% of budget and 158% previous year. • Developed new territories for the Building Construction and Civil Construction sectors through direct-sales to contractors and government accounts.

Schaan, Li

• Awarded top store within division for several quarters, competitive incentives and bonus targets. • Strong teamwork value, was the only Spanish-speaking employee in the division, supported other stores and also floated to cover vacancies throughout the southeast division (excluding Florida).

At age of 21, while still going to full-time Business Management program in Brazil, established in 1998 a restaurant by the coast of Joao Pessoa, Paraiba, Brazil, called Friends' Multipoint - bar and Restaurant. In 2003 sold it a premium and moved to the United States for an internship program at the Norther Illinois • Opened and operated 2000+ capacity restaurant and event venue, managed 50+ employees and implemented innovative point-of-sales system, and strong quality control training to all employees. Sold business at premium and moved to USA with university exchange program.University.

Bachelor, Business Management

Marketing Sales, Customer Service Management

Master Of Business Administration (M.B.A.), International/Global Studies

Master Of Business Administration - Mba, Business Administration, Management And Operations