I'm a Marketing professional with experience in managing brands, creating strategies, in innovation processes and thinking outside the box.I started my career in Grupo Sumol, a leading Beverage company in Portugal.I was Brand Manager for the Dutch Premium Beer Brand GROLSCH distributed in Portugal by Grupo Sumol. During this period I was responsible for implementing the International guidelines of the brand and developing local programs to ensure a bigger market penetration.After 2 years, I moved to another brand in the same company – TAGUS beer, maintaining myself in the beer category. I had a big role on creating the brand strategy, positioning and main goals to achieve. During this time I developed the brand in it's main target - university students, with several programs: Academic Events, Tunas (college bands) contests, specific events, etc. I was also responsible for an image lifting and several advertising campaigns.In 2009, Grupo Sumol merged with Compal, creating a new company called Sumol+Compal. With this new company, arrived a new challenge, I was invited to a new position as Innovation Brand Manager of SUMOL (the #1 brand in Fruit Flavors and #2 in Carbonated Soft Drink in Portugal), being responsible for new products/packaging development, trend hunter and project management.2011 I embraced a new challenge in a new sector, advertising. I was invited to manage an out of the box advertising agency - TORKE. I had responsibilities in two countries: Portugal and Turkey.2012, I launched my own company: BUZZit - an activation agency, that is part of The Shop, a group of communication agencies.2013, I became partner at ADDICTION, an advertising agency, also part of The Shop.In 2014 we opened doors to a new project @ The Shop: CEREJA, a agency focused on corporate and private events.Specialties: Marketing, Strategy, Digital Marketing, Social Media, Branding & Advertising