HallPass Media is a creative sports marketing agency focused on brand consulting, talent marketing, events & properties, online marketing and creative asset development. Responsibilities Include:• Developing strategy for all internal and client online marketing initiatives, including web development, SEO, PPC, e-mail marketing, social media and content strategy• Oversee the design and deployment of all corporate advertising, promotions, digital collateral materials, website and email campaigns• Develop and oversee client marketing objectives, which include: identifying, developing, and implementing effective product marketing strategies and plans• Develop and manage agency relationships and cross-functional teams, including business development, off-shore web development, design and public relations agencies•Manage creative staff which includes: web developers, graphic designers, video editors, social media staff, blog writers Client / Partner Experience Includes:- NBA Summer League- The Basketball Tournament (TBT)- Friends of Nigerian Basketball- Sports Business Classroom - NBA Coaches Association- NBA Global Camp- Mercedes-Benz USA- AlwaysLive- adidas - Lott IMPACT Trophy - Jr. NBA- IntelliSkin - Nike Hoop Summit- Elite Baseball - Alexander Ovechkin- Melanie Oudin- Caroline Wozniacki - Fedor Emelianenko- Anderson Varejao- John Isner- Sam Querrey- Victoria Azarenka

HallPass Media is a creative sports marketing agency focused on brand consulting, talent marketing, events & properties, online marketing and creative asset development. Responsibilities Include:• Developing strategy for all internal and client online marketing initiatives, including web development, SEO, PPC, e-mail marketing, social media and content strategy• Oversee the design and deployment of all corporate advertising, promotions, digital collateral materials, website and email campaigns• Develop and oversee client marketing objectives, which include: identifying, developing, and implementing effective product marketing strategies and plans• Develop and manage agency relationships and cross-functional teams, including business development, off-shore web development, design and public relations agencies•Manage creative staff which includes: web developers, graphic designers, video editors, social media staff, blog writers • Developed quarterly budgets and sales forecasts, managed online spend Client / Partner Experience Includes:- NBA - Mercedes-Benz USA- adidas - NBA Coaches Association- NBA Global Camp- Lott IMPACT Trophy - Sports Business Classroom - Jr. NBA- IntelliSkin - Nike Hoop Summit- Elite Baseball - Alexander Ovechkin- Melanie Oudin- Caroline Wozniacki - Fedor Emelianenko- Anderson Varejao- John Isner- Sam Querrey- Victoria Azarenka

MISSION STATEMENTThe Fender Music Foundation believes that music participation is an essential element in the fabric of an enduring society. Our mission is to have the benefits of making music available to everyone in the communities in which we serve, to promote its importance through education and media initiatives, and to provide financial and in-kind resources in collaboration with other organizations to achieve our common goal.

Responsibilities Include: • Operate as the main point of contact for all accounts and serve as the liaison between individual clients, HallPass Media, partners and vendors• Coordinate and manage clients’ marketing efforts; including web development, SEO, SEM, email, social media and display advertising campaigns• Provide creative direction and coordinate with creative services, production and media services to ensure that advertising materials are created, produced and published per clients’ requirements• Developed content marketing strategies which promote online community engagement and retention• Developed and executed marketing strategies focused around acquisition and growth/expansion• Developed and executed multivariate and A/B testing for online sales channels

• Assisted in the development and maintenance of websites, email marketing, social media and marketing campaigns• Administrated content creation, publishing and cross-platform strategies for HallPass Media and clients’ social media accounts and websites • Monitored community engagement and further implemented formal response strategies • Conducted market research to enhance business development and client partnerships

• Assisted Director of Athlete Marketing in researching athlete endorsements• Provided administrative assistance to Director of Athlete Marketing• Wrote articles about athletes for their web sites• Created marketing presentations for the athletes• Created athlete websites for recruiting purposes• Created target lists for potential endorsement opportunitiesClient Experience Includes:- Chase Utley- Jermaine O’Neal - Derrick Rose- Hanley Ramirez- Tracy McGrady- Brandon Roy- J.J Redick - Jordan Farmar- LaMarcus Aldridge- T.J Ford- Freddy Adu- Landon Donovan - Maurice Edu - Hunter Mahan- Misty-May Treanor

The University of Southern California Sports Business Association is dedicated to providing students of all majors the opportunity to experience the world of sports-business. SBA provides for its members in two broad categories: education and networking.The USC Sports Business Association's top-notch panels are composed of agency CEOs, managers, coaches, and various other sports executives that provide insight into all facets of this exciting industry. Students are given the opportunity to converse with these individuals and determine what it entails to work in sports business.Past SBA Panelists Include:- Scott Boras- Leigh Steinberg- George Raveling- Kim Ng- Mike Garrett- Shelley Smith- Jim Souders- Fred Claire - Blain Skinner- Patrick McClanahan- Lon Rosen- Jenn Brown

• Managed online marketing initiatives• Applied internet/viral marketing strategies to further promote brand• Assisted in launch of more than ten new online marketing projects• Wrote blogs on all aspects of the real estate market

• Managed eight marketing interns; played a role in all aspects of game day operations• Acted as personal liaison to NBA franchise Dallas Mavericks• Facilitated sale of more than $10,000 of programs and merchandise• Obtained league sponsorships from McDonald’s and Domino’s Pizza