Metodología de estandarización para medición de impacto en medios digitales de las campañas de conocimiento de producto en países de Latinoamérica.

Investigación, análisis primario y de competencia para generar reportes cualitativos y cuantitativos a través de diferentes herramientas digitales y evaluación de "social listening", generando insights de valor con la finalidad de mejorar las estrategias de los clientes y medios de comunicación.

Venta en línea de las principales marcas de la compañía a través de un sitios web particulares.Manejo de proveedores de desarrollo y publicidad web.Publicidad digital para las marcas.Coordinación de fotografía para e-commerce y publicidad offline.Coordinación de usability y diseño creativo para sitios web.Estrategias de redes sociales.Coordinación de proyectos dentro de intranets.

Estrategias de comunicación off y on line.Marketing, branding e identidad de marcas.Promociones de venta.Project management.

E-CommerceDigital MarketingCRMInternetCommercial offer planning for remote business and virtual storeUsability, functionality and interaction analysis and coordination of the Internet platformCustomer database management for electronic communication and feedback analysisForecast planning, sales administration and key promotions implementationCorporate and exclusive advertisement development and placement in electronic mediaTelephonic sales and customer care call center directionCRM strategy planning and developmentDevelopment, planning and implementation of new business, specific Internet products and commercial allianceAreas of supervision: Merchandising, Call center , Web design y Online marketingReporting to the Marketing Director

Product selection for the physical stores in MexicoSupplier attention for evaluating launch campaigns, pre-sales and exclusivesPrice and profit margins negotiation for offering to the customer a convenient product lineAdvertising campaigns evaluation to bring customers shopping at the physical and virtual storesAdministration of selling margins, inventory, stocks, supplies cycles, costs and pricesReporting to the Buying Director

Customer sales behavior analysis for launching products by InternetProduct catalogue development for consulting, agencies support, online sales and reservations for later telephonic attentionImage actualization for the Travel Boutique in InternetNew telephonic channel for customer support and sales, generating a new businessDevelopment of a data base of customers to communicate monthly promotionsNew URL launch to differentiate the travel agency from the Internet storePersonnel in charge: 1 fellowReporting to the Commercial Director

S.A. de C.V.Special Projects Special projects analysis involved with e-commerce for El Palacio de Hierro, to develop and launch in certain strategic momentsProjects generated: Cellular phone content selling ( images, ring tones, multimedia content ) with MovilSign brand Development of the channel for distributing digital music in addition to the MUSSE software Deliver and quotation for remote digital printing project Launch of the Travel Agency sales channel by InternetDevelopment of individual department projects in conjunction with the commercial DirectionReporting to the e-commerce Director

Commercial offer planning for Internet and Telephonic Sales Stores, at the following categories: Wedding Registry, Perishables, Fashion, Technology, Entertainment, Home, Luxury and Seasonal.Budget planning, Sales management and Key Promotions implementationProduct marketing, Inventory management and Suppliers orders supervision in MexicoCall Center management for both, sales and customer serviceAdvertising definition and coordination for external, internal and printed media; as well as advertising media sales for third party customers Coordination and Analysis of Internet platform usabilityDevelopment, planning and implementation of new business, specific Internet products and commercial alliancesPersonnel in charge: four category managersReporting to the e-commerce Sub Director

Administration for both Internet and Telephonic Sales of the following categories: Entertainment, Technology and HomeBudget and Sales fulfillmentInstitutional promotions managementExclusive promotion developmentProduct advertising coordinationNegotiation with suppliers to obtain Internet specific productsAdvertising media sales for third party customers

Strategic support for several departments such as: Pricing, Quotations, External Commerce, Internal Communication and International Relations