Hired to be a design evangelist and manage a team responding to 8 tribes inside the company.- Company website redesign with marketing team and launching new products one year after IPO;- Launch of Conta Stone app together with Banking team;- Career path creation and implementation at Stone with people development aiming to leadership and specialists from the trainee;- Design System v1: font, colors, screen sizes and grids standardization with digital interface styles (news/info, promo/marketing and dashboard/product);- Design Thinking methodologies: introduction, training and implementation with design, development and products teams;- New Business / Software: documentation processes and research methodologies implementation.

Laje - Digital BrandingPerestroika - NOW3 - Marketing 2.0Hacktudo 2019

Speaker and workshop coach on UX subject, digital strategy and innovation.- ESPM (Escola Superior de Propaganda e Marketing) - Web Analytics Wednesday- UERJ (Universidade Estadual do Rio de Janeiro) - Science Workshop, Technology and Innovation

During this time here, I'm under creative team, but helping every area to connect each other, such as account executives, planning, creative team, production and business intelligence.

Personal project by donating my services for free for good projects made by good people. One thing that I follow "Be the change that you wish to see in the world." - Gandhi.http://www.uxdegraca.com.br/

We were starting a pretty crazy thing focused in digital products maintenance. Our idea was to fix and diagnose some digital problems with websites, web apps and native apps.Please ask me some extra questions here, because we were doing very different from quotes to running our jobs.

Responsible for:• Digital product improvements• Usability analysis and information hierarchy in digital product• Digital media business model (including sales and new products)• Presentation of proposals and brand positioning

Teacher of "Brainstorming For Real"This is a 10 hours workshop for students, employees from marketing, BI, projects and other areas. The course was divided by these sections below:• Introduction• Ice breaker (tree game)• Problem mapping (card sorting + problem matrix)• Target mapping (mind map and card vote)• Solution mapping (brain writing + brain drawing + flowcharts)• Solution presentation

My job role was inside creative team and I was responsible for :• Project presentations• Usability study• Design personas• Cardsorting (helping creatives to organize themselves)• Flowcharts• Sitemaps• Interactive prototypes• Creation and design ideas• Project feasibility analysis with Projects Team

Responsible for the implementation and coordination of the usability team at the agency. Some of my team duties were:• Project feasibility analysis• Project presentation• Usability study• Design Personas• Cardsorting (problems and solutions scanning/organizing/selecting)• Flowcharts• Sitemaps• Interactive prototypes• Focus group• Usability test coordination

I had 14 workmates in my team and we were working for 3 main big retail e-commerces in Brazil: Ponto Frio, Extra and Casas Bahia. Our main deliverables were:• 15 e-mail marketings per day• 10 header modifications per day• 250 web banners per week• 4 hotsites per monthSome of my duties were:• Quality assurance of all digital deliverables• Team coordination • 12 people: mix of art directors, motion designers and HTML designers • 2 account executives

Some of my duties were:• Website design• Design some basic deliverables of Information Architect, such as sitemaps and interactive wireframes• Projects coordinationMy big thing here was to redesign all CMS behind a real estate website to make them easier to work. Some users were call attendants, realtors, sales managers, marketing people and admins.

Some of my duties were:• Website design• Web campaigns

Some of my duties were:• Website design/maintenance• Flash animation• Flash programming

My duties here were:• Website design• Digital campaigns• Digital products such as websites mashups, web apps mashups

Starpoint is a surf e-commerce. We used to do kind of anything and I've learnt from receiving a product, check our order, input into the website, take photos, image treatment, product publishing, catalog all products and do all the logistics to send through our mail system in Brazil.Besides that, I was responsible of:• Flash animations• Flash programming• Digital campaigns

My duties were:• Websites design• Digital campaign (e-mail marketing and web banners)• Flash: animation and programming• HTML design• After Effects animation

My duties were:• Websites design• Digital campaigns• Flash animation and programming (basic)• HTML design

My first job was to:• Image treatment• GIF and Flash animation• Website update through CMS