Sergio Orellana Huelva Email & Phone Number

I have specialized in digital transformation, leveraging digital tools for marketing, and conducting continuous research to drive corporate profitability. I utilize data analytics tools to make informed decisions on KPIs and company performance metrics. Additionally, I possess extensive experience in leading multidisciplinary teams with low employee turnover.Throughout my career, I have built a strong professional background in the fields of digital transformation and marketing, having worked across various companies and sectors. My journey began as a Project Manager, where I focused on optimizing and implementing marketing campaigns across diverse digital platforms. I successfully developed strategies for over 25 business sectors and executed more than 500 digital campaigns.As a Project Manager/Senior Analyst, I took charge of leading digital transformation initiatives and formulating effective strategies for different business sectors. By leveraging a wide array of digital marketing tools, I played a pivotal role in propelling the digital evolution of the organizations I worked with.Subsequently, my role as a Marketing Analytics Planner revolved around maximizing the utilization of digital tools to generate efficient reports and valuable insights. I also streamlined operations by creating and automating more than 50 regional templates and reports, thereby enhancing efficiency and meeting regional management standards.In my most recent position as Head Campaign Pricing, I conducted in-depth market trend research to optimize product pricing strategies across various brands and regions. My profit-driven approach resulted in exceeding projected profit margins within the product line. Furthermore, I achieved notable improvements in average ticket value, surpassing the projected KPI, and successfully attained a remarkable 108% of secondary KPI targets.Overall, my professional journey demonstrates a strong foundation in digital transformation, proficiency in utilizing digital marketing tools, and a track record of driving profitability. I excel in leading cross-functional teams and possess a keen eye for innovation and operational excellence.