Partner & Commercial Manager
Las Condes, Santiago, Chile
Hielo Freeze is an ice factory founded in 2004 in Santiago, Chile.In 2015, my partner and I reached a management agreement + purchase option, with the objective of increasing the operational margin and digitally transforming the company.The short-term results were so good that we bought the company at the beginning of 2016.The brand positioned itself so well that in just 18 months we managed to triple sales with the same assets, thanks to the implementation of technology and innovation in the industry, the development of new product formats and the modernization of processes. The latter also allowed us to greatly expand the business margin.Thanks to the good results, we sold the company at the end of 2017 to a large player in this industry (our first exit/acq), who was interested in exploiting the brand and deepening the business model we developed.