Sergio Raimondi Email & Phone Number

Professional with a broad experience in a wide range of industries, with a strong knowledge of statistical and geostatistical methodologies and how to successfully apply them to business, following the whole process of goal definition, data collection and enrichment, model building and results measurement.Currently focused on territorial data development, database enrichment, mobile location data, open data, partnership with international and local data providers.MAIN AREA OF ACTIVITIESData mining• Segmentation of clients and points of sales for developing targeted marketing activities.• Profiling models for cross-selling and up-selling.• Scoring models for direct marketing and retention activities.• Basket analysis for bundle definition and layout improvement.Geomarketing• Optimization of local marketing activities.• Point of sales network and Sales agent network performance measurement and optimization.• Localization selection and performance estimate of new point of sales.Statistical database management• Estimation of Demographic, Economic and Behavioral data for micro-areas.• Developement of a territorial socio-demographic segmentation (Polis).• Customer/Prospect database enrichment.MAIN INDUSTRIESFast Moving Consumer Goods, Consumer durables, Travel&Leisure, Financial Services, Fashion & Luxury, Telco & Utilities.

Listed skills include Data Mining, Geomarketing, Statistics, Segmentation, and 17 others.

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  Alma Mater Studiorum – Università Di Bologna

  B.S. (4 Year) In Statistical And Economic Sciences