I am dedicated to transforming major events and venues by delivering high-impact strategies that maximize value for clients. I specialize in leading strategic and commercial advisory services, ensuring operations are aligned with long-term organizational objectives.Key Responsibilities: • Lead event hosting strategic advisory to optimize event delivery. • Develop strategic governance frameworks for venues and events. • Design efficient venue operations models and strategic roadmaps. • Oversee organizational development and event strategy frameworks. • Deliver sport development strategies and comprehensive event impact assessments. • Lead national programs for venue, sports, and event development.Notable Clients: • UAE Ministry of Presidential Affairs • UK Sports, UK • Diriyah, KSA • Boston Consulting Group (BCG) • UAE National Project Office (NPO) • NEOM, KSA • Qiddiya, KSA • Sports Boulevard, KSA • COP28 • Public Investment Fund (PIF)

Advised clients on strategic operations planning for large-scale, complex projects. Focused on delivering value through integrated planning and ensuring successful operations.Core Expertise: • Complex project management and integrated operations planning. • Design and operation of control centers. • Performance reporting, C3 readiness, and contingency planning. • Venue development and major event data analytics.

Established and executed the data collection and reporting strategy for Expo 2020’s Operations Division. Enabled proactive decision-making through detailed data analysis and reporting.Key Achievements & Contributions: • Successfully established a comprehensive data collection strategy, resulting in a notable increase in operational efficiency through improved reporting and trend analysis. • Designed a centralized dashboard that provided real-time data insights, enabling proactive issue management and enhanced visitor experience. • Coordinated with cross-functional teams to analyze critical metrics such as visitor dwell time, transport usage, and workforce absenteeism, leading to faster issue resolution.

Led the development of Expo 2020’s Event Time communication and decision-making strategy, integrating the operations of 23 internal functions with key government and external stakeholders.Key Achievements & Contributions: • Authored the Expo C3 Concept of Operations, which integrated communication and decision-making processes across 23 internal functions and external government stakeholders, ensuring seamless event coordination. • Developed and implemented contingency plans in collaboration with key government agencies, contributing to an event-wide risk mitigation strategy. • Led the successful establishment of the Main Operations Centre (MOC), which became the nerve center for event-time operations.

Provided strategic planning and decision support to C-suite leadership, ensuring alignment with Expo 2020’s evolving objectives in the face of global challenges.

Supported C-suite leadership in strategic planning and decision-making for Expo 2020.Key Achievements & Contributions: • Played a pivotal role in adapting Expo 2020’s strategy in response to the event’s postponement, ensuring alignment with long-term objectives. • Identified key opportunities for organizational improvements, leading to more efficient resource allocation and strategic alignment across departments.

Led the delivery of the overlay functional area for the Special Olympics, developing service standards and driving procurement strategies for a seamless event experience.Key Achievements & Contributions: • Delivered a seamless venue development strategy across six major venues, contributing to the successful hosting of the Games, attended by over 7,500 athletes. • Reduced overlay delivery notably through efficient coordination of services and contractors. • Developed and implemented Service Level Agreements (SLAs) with client groups, ensuring high service standards for all venues.

Led project management for a cluster of six competition venues for the 2018 Commonwealth Games.Key Achievements & Contributions: • Successfully coordinated the delivery of six competition venues and four non-competition venues, delivering the project on time and within budget. • Spearheaded procurement processes, negotiating contracts that led to significant cost reduction in overlay services and venue operations. • Managed relationships with local government agencies and public utilities, ensuring seamless integration of services and compliance with local regulations.

Led the operational planning and development of the International Broadcasting Centre for the 2015 European Games.Key Achievements & Contributions: • Coordinated the setup of the IBC, ensuring broadcast services were fully operational for the Games, supporting coverage to over 50 countries. • Negotiated contracts and spearheaded financial planning, resulting in a significant reduction in IBC operations and maintenance costs. • Developed the integrated delivery program, which ensured the timely and safe management of the venue at Games time.

Established the company’s presence and operations in Brazil, focusing on major sporting events.Key Achievements & Contributions: • Developed and implemented a market penetration strategy that resulted in securing contracts worth hundreds of millions of pounds for UK-based suppliers, related to the 2014 FIFA World Cup and 2016 Olympics. • Established strategic partnerships with government agencies and organizing committees, ensuring long-term business growth in the region.

Being seconded through 4 global I successfully managed delivery of High Value Opportunity (HVO) programmes of major sporting events in Brazil. I developed a detailed plan to identify market opportunities for UK suppliers, and briefed and supported UK companies interested in entering Brazilian markets Helped UK-based suppliers secure business worth more than £160 million from sporting events such as Brazil 2014 FIFA World Cup, Rio 2016 Summer Olympics, and Rio 2016 Paralympics

Managed the design and delivery of two cycling venues for the 2012 Olympic Games.Key Achievements & Contributions: • Successfully managed the delivery of two major cycling venues, ensuring compliance with a multi-million-pound budget and strict timelines. • Delivered venues to meet the specifications of both local authorities and international sports federations, receiving high praise from stakeholders for operational readiness.

Working for the European Athletics Championship Barcelona 2010 LOC.Accountable for venue development (design - procurement - delivery) & general management of all six venues of the championship – stadium; media areas; activation area; warm up area; training area; and marathon/walking track Assessed procurement scope; drafted tenders; and managed contractors for utility services, cleaning and maintenance, temporary structures, FF&E, visual look, and logistics materials

Co-founded Triatreves with a mission to connect people through sport and enhance life experiences through mass participation events in unique locations.Key Achievements & Contributions: • Developed and executed the company’s strategic vision, overseeing planning and growth to establish a successful online community platform and organize large-scale sporting events. • Led the organization of various mass participation events, building a community and generating strong engagement from participants. • Championed the development of innovative event experiences, leading to the creation of memorable sporting events that brought communities together.

Led the successful organization of the Barcelona Garmin Triathlon.Key Achievements & Contributions: • Managed all aspects of the event, which hosted over 4,000 participants, ensuring seamless coordination between operations, logistics, and participants. • Delivered a highly organized and well-received event, praised for its smooth execution and positive participant experience. • Oversaw the coordination of logistics, volunteers, and event infrastructure, ensuring all components were delivered on time and to the required standard.

Led the operational design and delivery for the Superleague Formula motorsport championship.Key Achievements & Contributions: • Supervised overlay design and operations for multiple circuits, including renowned venues such as Donington Park (UK), Nürburgring (Germany), Zolder (Belgium), and Estoril (Portugal). • Ensured each circuit met the necessary technical and operational requirements, enabling successful races at each location. • Worked closely with event organizers and stakeholders to ensure seamless coordination of logistics and operational elements, resulting in successful events across multiple countries.

Managed service quality and licensing contracts for food and beverage outlets at the AC Park.Key Achievements & Contributions: • Oversaw service quality for 23 licensed food and beverage outlets, ensuring all venues operated in full compliance with licensing agreements and met the highest standards of service. • Ensured seamless operations by maintaining strong relationships with vendors and monitoring contract performance, leading to a positive visitor experience at the America’s Cup Park.

Responsible for planning and delivering games operations for the Special Olympics.Key Achievements & Contributions: • Played a key role in integrating contractors, the Local Organizing Committee (LOC), and governmental bodies to ensure smooth operational delivery of the Games. • Managed logistics, event readiness, and coordination across all key stakeholders, contributing to the successful execution of the event. • Supported the operations team in developing a strategic approach to resource management and event planning, ensuring all necessary components were in place for the Games to run efficiently.