Focused on meeting the research and marketing needs of clients to support new business development.

Partnering with media/agency clients, providing media usage and customer data insights.• Developed weekly/monthly reporting highlighting ratings, competitive advertiser spend and local news content, promoting client reach in their local markets.

Research lead for Nielsen’s Local Media Analytics team, focused on developing new business and incremental revenue.• Managed more than 250+ paid projects per year totaling $1.5 million in billings during 2018, an increase of more than 75% over the past 2 years.• Local and national sales sectors partner, providing wide range of data insights, analysis, report options and deliverables, customized to client specifications.

Strategy and research support of the National sales teams, identifying opportunities for top retail accounts.

Primary research and sales strategy lead for the Classified Print and Digital account teams.

Managed data and mapping research of key strategic advertising segments, utilizing GIS software, demographic databases and client-supplied data to achieve advertising, marketing and sales goals.

Extensive and successful market research management experience, progressing in responsibility from entry-level data collection to supervisory, analyst and upper-level project management with one of the top market research firms in the Pacific Northwest.

Analyzed and developed quantitative and qualitative data into a variety of display formats for proposals, reports and presentations.