Sergio Avila

Sergio Avila Email and Phone Number

Strategy Manager | Marketing and Branding Strategy @
Sergio Avila's Location
São Paulo, São Paulo, Brazil, Brazil
Sergio Avila's Contact Details

Sergio Avila personal email

About Sergio Avila

Passionate about people's behavior and cultural movements. Excellent communication skills, strategic and creative thinking for integrated projects through data research, studies, public surveys and market&consumer trends.Specialist in communications platforms development through different channels - digital as core, social media as main engagement tool, content creation, influencer marketing for true connection and identification, tech innovation, advertising, CRM, and live marketing.Enthusiast of team leadership, people development and processes design with a human perspective for better engagement and results.

Sergio Avila's Current Company Details
Freelance

Freelance

Strategy Manager | Marketing and Branding Strategy
Sergio Avila Work Experience Details
  • Freelance
    Strategy, Comms & Brand Manager
    Freelance Nov 2023 - Present
  • Jüssi
    Strategy Manager
    Jüssi Sep 2022 - Nov 2023
    Clients: Nestlé Iogurteria, Audible/Amazon, Motorola and Lenovo
  • Ogilvy Brasil
    Social Strategy Leader
    Ogilvy Brasil Jun 2021 - Apr 2022
    Leading the team of strategists, community managers, and social connectors (influence mkt) through social media integration and a sharp vision about platforms, campaigns and activations, seeking relevance for our client's businesses and true connections with consumers and communities. Clients: Pfizer, BMW, Mini, Coca-Cola (still-Leão and Crystal), Amex, Campari, Aperol, Essilor (Varilux, Crizal and Eyezen), Pierre Fabre (Avene, Darrow and Ducray), Comfort, Intimus, Medix, Novo Nordisk and others.
  • Adventures, Inc
    Strategy Manager
    Adventures, Inc Jun 2020 - Jun 2021
    São Paulo, Brazil
    Development of comms strategies based on creative, innovative and tech solutions focused on social and influencer marketing as main platforms.Clients and projects: Tiktok, Resso, John Deere, Stone, Tinder, Domino's, Imaginarium and Exame.
  • Agência Lvl
    Strategy Manager
    Agência Lvl Oct 2019 - Apr 2020
    São Paulo Area, Brazil
    Rebrand strategy and complete communications platform development for a digital brand's relaunch with Midway Financeira / Guararapes Group as an exclusive client.Strategy manager exclusively dedicated for the company as part of the marketing and communications internal team in order to develop processes, tools and deliveries.Responsible for brand's identity, voice and persona establishment, attributes development and target approach according to communications channels mapping and construction based on data, surveys and trends.Participated actively in internal squads for brand projects such as CRM platform development, client experience journeys improvements and NPS monitoring, internal communications and user experience excellence.
  • Momentum Brasil
    Strategy Manager
    Momentum Brasil May 2018 - Oct 2019
    São Paulo, São Paulo
    Strategy manager responsible for team coordination on multiple projects and pitches considering different clients, products and market realities with strategy and creative processes able to deliver innovative solutions for clients and consumers. Main clients: Havaianas LATAM - Regional coordination and development of full communications platform strategy considering digital activation through social media, paid media and influencers, live marketing with brand activations and product promotions, POS improvement with brand and sales activations and integrated communications strategy for Colombia, Argentina and Peru.SKY - Managed relationship strategy and projects to deliver the best client experience with the brand itself and in partnership with content providers such as HBO, TNT, Warner Channel, Cartoon Network and others.Cultura Inglesa - Brand campaigns for market growth and client acquisition according to consumer journeys mapping and conversion funnel analysis and improvement. Other Clients:P&G - As a certified pool agency, I participated in pitches for live marketing and communications campaigns projects according to the annual brand calendars. Globosat - Digital brand activation and content management.
  • Agência We
    Strategy Supervisor
    Agência We Dec 2016 - Apr 2018
    São Paulo Area, Brazil
    Communications strategy development for brands and products according to behavior analysis of different targets and opportunities identification. Campaigns coordination with internal teams to deliver the best solutions in terms of channels, media and activations through different platforms.Clients: Grupo NC // EMS Farmacêutica - Market leader and largest pharmaceutical company with the broadest portfolio of prescription drugs and OTC in the country / Legrand Lab / Germed Pharma, Maxmilhas, ModalMais and Sonda Supermercados.
  • Ketchum
    Senior Strategic And Creative Planner
    Ketchum Sep 2014 - Oct 2016
    São Paulo Area, Brazil
    Senior Planner responsible for communications strategies and cultural alignment for brands and products activations, development for local, regional and global pitches and current clients campaigns working with Global Ketchum agencies and partners.Creation of tactical plans based on integrated marketing tools as digital, social media, events, guerrilla and others with public relationship integration.Main clients: P&G (Gillette, Pantene, Ariel, Vick, Venus, Duracell, Clearblue, Hipoglós), Google, Youtube, Samsung, Sanofi, Jaguar Land Rover, JBS (Friboi and Seara), Dow, Brasil Kirin, Arno, DocYouSign and Delta.
  • Sunset Comunicação
    Planner
    Sunset Comunicação Oct 2013 - Aug 2014
    São Paulo Area, Brazil
    Planner responsible for the development of digital campaigns, CRM, direct marketing, internal marketing and customer relationship activations.Focus on digital platforms, using multi-channel communication strategies, new media and social media.Clients and projects:Itaú, Itaucard, FEBRABAN, Philips and Bayer.
  • Lâmpada Soluções Em Comunicação
    Planner
    Lâmpada Soluções Em Comunicação Jun 2013 - Sep 2013
    São Paulo Area, Brazil
    Strategic and tactical planning in the development of live marketing activations, events and B2B/B2C relationship platforms.Clients and projects:BMW Group, BMW Motorrad, MINI, Ford, Renault, Citroën, Toyota, Honda Motos, Volvo, Banco Bradesco, Hasbro, Amil - One Health and others..
  • Dim&Canzian
    Planner
    Dim&Canzian Nov 2011 - Jun 2013
    São Paulo Area, Brazil
    Strategic and tactical planner for ATL campaigns, activations and brand platforms, developing scripts and mediation of groups in research, monitoring and presentation in meetings with customers and national and international prospects.Clients: AES Brasil, AES Eletropaulo, Instituto Mauá de Tecnologia, Playcenter, Playland, MIX Brasil, FF English, Coimbra and others.
  • Brain4Ideas
    Concept | Planejamento Criativo
    Brain4Ideas Feb 2011 - Oct 2011
    Sao Paulo - Brasil
    Campaign development and brand activations in the creative planning squad, seeking communication solutions through integrated actions using On and Off media, guerrilla marketing, social media and content strategy, technology and events.Clients and projects:Red Bull, Swatch, Concha y Toro, My Store (Apple), Revlon, Perdigão and others.
  • A1 Brasil
    Social Media
    A1 Brasil Aug 2010 - Nov 2010
    - Social media relationship planning and strategy.- CRM- Social media: activation and monitoring- Brand monitoring and reporting- Content production for market related platforms and social media.
  • Sergio Avila Editora E Eventos Me
    Marketing And Events Coordinator
    Sergio Avila Editora E Eventos Me Sep 2009 - Aug 2010
    Brand, Marketing and Communications strategy and activation for different magazines.
  • A & A Editora E Comércio Ltda
    Marketing And Events Coordinator
    A & A Editora E Comércio Ltda May 2008 - Jul 2009
    - Produção de eventos, planejamento e desenvolvimento estratégico de novos projetos.- Acompanhamento em feiras, montagem de stands, contratação de serviços, organização de premiações, jantares, feiras, congressos e workshops.

Sergio Avila Skills

Social Media Digital Marketing Digital Strategy Online Advertising Marketing Strategy B2b Marketing Strategic Planning Creative Strategy Blogging Advertising Marketing Communications Integrated Marketing Concept Development Social Media Marketing Online Marketing Digital Media Dos

Sergio Avila Education Details

Frequently Asked Questions about Sergio Avila

What company does Sergio Avila work for?

Sergio Avila works for Freelance

What is Sergio Avila's role at the current company?

Sergio Avila's current role is Strategy Manager | Marketing and Branding Strategy.

What is Sergio Avila's email address?

Sergio Avila's email address is se****@****ail.com

What schools did Sergio Avila attend?

Sergio Avila attended Miami Ad School, Fundação Armando Alvares Penteado.

What are some of Sergio Avila's interests?

Sergio Avila has interest in Civil Rights And Social Action, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture.

What skills is Sergio Avila known for?

Sergio Avila has skills like Social Media, Digital Marketing, Digital Strategy, Online Advertising, Marketing Strategy, B2b, Marketing, Strategic Planning, Creative Strategy, Blogging, Advertising, Marketing Communications.

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