Sergio Avila personal email
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Passionate about people's behavior and cultural movements. Excellent communication skills, strategic and creative thinking for integrated projects through data research, studies, public surveys and market&consumer trends.Specialist in communications platforms development through different channels - digital as core, social media as main engagement tool, content creation, influencer marketing for true connection and identification, tech innovation, advertising, CRM, and live marketing.Enthusiast of team leadership, people development and processes design with a human perspective for better engagement and results.
Freelance
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Strategy, Comms & Brand ManagerFreelance Nov 2023 - Present
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Strategy ManagerJüssi Sep 2022 - Nov 2023Clients: Nestlé Iogurteria, Audible/Amazon, Motorola and Lenovo -
Social Strategy LeaderOgilvy Brasil Jun 2021 - Apr 2022Leading the team of strategists, community managers, and social connectors (influence mkt) through social media integration and a sharp vision about platforms, campaigns and activations, seeking relevance for our client's businesses and true connections with consumers and communities. Clients: Pfizer, BMW, Mini, Coca-Cola (still-Leão and Crystal), Amex, Campari, Aperol, Essilor (Varilux, Crizal and Eyezen), Pierre Fabre (Avene, Darrow and Ducray), Comfort, Intimus, Medix, Novo Nordisk and others. -
Strategy ManagerAdventures, Inc Jun 2020 - Jun 2021São Paulo, BrazilDevelopment of comms strategies based on creative, innovative and tech solutions focused on social and influencer marketing as main platforms.Clients and projects: Tiktok, Resso, John Deere, Stone, Tinder, Domino's, Imaginarium and Exame. -
Strategy ManagerAgência Lvl Oct 2019 - Apr 2020São Paulo Area, BrazilRebrand strategy and complete communications platform development for a digital brand's relaunch with Midway Financeira / Guararapes Group as an exclusive client.Strategy manager exclusively dedicated for the company as part of the marketing and communications internal team in order to develop processes, tools and deliveries.Responsible for brand's identity, voice and persona establishment, attributes development and target approach according to communications channels mapping and construction based on data, surveys and trends.Participated actively in internal squads for brand projects such as CRM platform development, client experience journeys improvements and NPS monitoring, internal communications and user experience excellence. -
Strategy ManagerMomentum Brasil May 2018 - Oct 2019São Paulo, São PauloStrategy manager responsible for team coordination on multiple projects and pitches considering different clients, products and market realities with strategy and creative processes able to deliver innovative solutions for clients and consumers. Main clients: Havaianas LATAM - Regional coordination and development of full communications platform strategy considering digital activation through social media, paid media and influencers, live marketing with brand activations and product promotions, POS improvement with brand and sales activations and integrated communications strategy for Colombia, Argentina and Peru.SKY - Managed relationship strategy and projects to deliver the best client experience with the brand itself and in partnership with content providers such as HBO, TNT, Warner Channel, Cartoon Network and others.Cultura Inglesa - Brand campaigns for market growth and client acquisition according to consumer journeys mapping and conversion funnel analysis and improvement. Other Clients:P&G - As a certified pool agency, I participated in pitches for live marketing and communications campaigns projects according to the annual brand calendars. Globosat - Digital brand activation and content management. -
Strategy SupervisorAgência We Dec 2016 - Apr 2018São Paulo Area, BrazilCommunications strategy development for brands and products according to behavior analysis of different targets and opportunities identification. Campaigns coordination with internal teams to deliver the best solutions in terms of channels, media and activations through different platforms.Clients: Grupo NC // EMS Farmacêutica - Market leader and largest pharmaceutical company with the broadest portfolio of prescription drugs and OTC in the country / Legrand Lab / Germed Pharma, Maxmilhas, ModalMais and Sonda Supermercados. -
Senior Strategic And Creative PlannerKetchum Sep 2014 - Oct 2016São Paulo Area, BrazilSenior Planner responsible for communications strategies and cultural alignment for brands and products activations, development for local, regional and global pitches and current clients campaigns working with Global Ketchum agencies and partners.Creation of tactical plans based on integrated marketing tools as digital, social media, events, guerrilla and others with public relationship integration.Main clients: P&G (Gillette, Pantene, Ariel, Vick, Venus, Duracell, Clearblue, Hipoglós), Google, Youtube, Samsung, Sanofi, Jaguar Land Rover, JBS (Friboi and Seara), Dow, Brasil Kirin, Arno, DocYouSign and Delta. -
PlannerSunset Comunicação Oct 2013 - Aug 2014São Paulo Area, BrazilPlanner responsible for the development of digital campaigns, CRM, direct marketing, internal marketing and customer relationship activations.Focus on digital platforms, using multi-channel communication strategies, new media and social media.Clients and projects:Itaú, Itaucard, FEBRABAN, Philips and Bayer.
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PlannerLâmpada Soluções Em Comunicação Jun 2013 - Sep 2013São Paulo Area, BrazilStrategic and tactical planning in the development of live marketing activations, events and B2B/B2C relationship platforms.Clients and projects:BMW Group, BMW Motorrad, MINI, Ford, Renault, Citroën, Toyota, Honda Motos, Volvo, Banco Bradesco, Hasbro, Amil - One Health and others.. -
PlannerDim&Canzian Nov 2011 - Jun 2013São Paulo Area, BrazilStrategic and tactical planner for ATL campaigns, activations and brand platforms, developing scripts and mediation of groups in research, monitoring and presentation in meetings with customers and national and international prospects.Clients: AES Brasil, AES Eletropaulo, Instituto Mauá de Tecnologia, Playcenter, Playland, MIX Brasil, FF English, Coimbra and others. -
Concept | Planejamento CriativoBrain4Ideas Feb 2011 - Oct 2011Sao Paulo - BrasilCampaign development and brand activations in the creative planning squad, seeking communication solutions through integrated actions using On and Off media, guerrilla marketing, social media and content strategy, technology and events.Clients and projects:Red Bull, Swatch, Concha y Toro, My Store (Apple), Revlon, Perdigão and others.
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Social MediaA1 Brasil Aug 2010 - Nov 2010- Social media relationship planning and strategy.- CRM- Social media: activation and monitoring- Brand monitoring and reporting- Content production for market related platforms and social media. -
Marketing And Events CoordinatorSergio Avila Editora E Eventos Me Sep 2009 - Aug 2010Brand, Marketing and Communications strategy and activation for different magazines. -
Marketing And Events CoordinatorA & A Editora E Comércio Ltda May 2008 - Jul 2009- Produção de eventos, planejamento e desenvolvimento estratégico de novos projetos.- Acompanhamento em feiras, montagem de stands, contratação de serviços, organização de premiações, jantares, feiras, congressos e workshops.
Sergio Avila Skills
Sergio Avila Education Details
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Bootcamp Pocket Planning -
Marketing And Advertising
Frequently Asked Questions about Sergio Avila
What company does Sergio Avila work for?
Sergio Avila works for Freelance
What is Sergio Avila's role at the current company?
Sergio Avila's current role is Strategy Manager | Marketing and Branding Strategy.
What is Sergio Avila's email address?
Sergio Avila's email address is se****@****ail.com
What schools did Sergio Avila attend?
Sergio Avila attended Miami Ad School, Fundação Armando Alvares Penteado.
What are some of Sergio Avila's interests?
Sergio Avila has interest in Civil Rights And Social Action, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture.
What skills is Sergio Avila known for?
Sergio Avila has skills like Social Media, Digital Marketing, Digital Strategy, Online Advertising, Marketing Strategy, B2b, Marketing, Strategic Planning, Creative Strategy, Blogging, Advertising, Marketing Communications.
Not the Sergio Avila you were looking for?
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Sérgio Ávila
Gerente Contábil/ Fiscal | Controller | Gestão Empresarial | Controladoria | Tributos | Gestão Financeira | Planejamento Estratégico | ConsultoriaFortaleza, Ce -
1terra.com.br
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Sérgio Ávila
Quality Assurance Engineer In Atlas Technologies | Manual And Automation Tests | Aluno Em Tecnologia E Sistemas Para Internet/Ifsul 3º |Pelotas, Rs -
1terra.com.br
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