Led marketing strategies that increased sales by 60% and expanded digital presence through integrated campaigns; - Opened 5 stores and achieved a 60% sales growth in one of the projects I managed; - Managed and developed the marketing team, aligning strategies with company goals; - Planned and executed inbound and outbound marketing campaigns, leveraging CRM platforms and analytics tools to monitor performance; - Collaborated with retail, wholesale, e-commerce, and agency teams to translate branding strategy into market actions; - Improved commercial performance by 2x compared to the previous year through KPI analysis (sell-in and sell-out); - Managed social media and e-commerce channels, using digital metrics to optimize conversions; - Organized events and planned promotional actions to enhance brand visibility; - Created a biweekly ritual to strengthen the relationship with the headquarters in Italy and the US, ensuring global strategic alignment; - Monitored performance using integrated dashboards; - Implemented an annual promotional calendar aligned with seasonal dates, optimizing ROI by 30%; - Coordinated branding projects that repositioned the brand, increasing social media engagement by 40%; - Restructured internal processes within the marketing team, boosting productivity by 60%; - Organized monthly training sessions for the team, fostering greater synergy between marketing and sales teams; - Established partnerships with strategic influencers, generating a reach of 5 million views in campaigns; - Planned and executed institutional events to strengthen brand positioning, attracting 1,000+ qualified participants; - Redesigned the internal communication strategy, driving employee engagement and strengthening the brand culture.

- Strengthened relationships with retailers, resulting in a 20% increase in engagement compared to competitors based on market and trend studies; - Retailer engagement increased by 20%, with higher participation in events and partnerships; - Managed retailer relationships and the shopping mall's media schedule; - Oversaw staff schedules and supervised team performance using operational management tools; - Planned and organized events in partnership with retailers; - Achieved a 15% increase in customer satisfaction through service improvements (nursery, reception, and customer service center); - Controlled budgets and monitored expenses using financial platforms; - Supervised communication agencies and external consultants to ensure high-quality campaigns; - Established a retailer relationship program, creating monthly strategic alignment meetings and increasing adherence to internal campaigns by 30%; - Implemented a structured feedback strategy with retailers, boosting satisfaction with the shopping mall's support services by 20%; - Developed educational materials for retailers, including best practices for sales and customer service, enhancing the shopping mall's commercial performance; - Designed email marketing campaigns targeted at end customers, leading to increased store traffic and social media engagement.

- Organized Shop2gether’s 10th-anniversary event, resulting in a 35% increase in online traffic and solidifying the brand’s premium perception; - Achieved a 35% growth in digital traffic and improved ROI in integrated campaigns; - Managed the brand’s image as a branding guardian, ensuring alignment with communication guidelines; - Planned integrated online and offline campaigns using performance analysis tools; - Oversaw the production of campaigns and photo shoots, ensuring excellence in creative execution; - Increased brand awareness, reaching 15 million people through campaigns in the past 12 months, establishing the brand as a leader in Brazilian fashion; - Controlled budgets and supplier management using project and cost management tools; - Negotiated and contracted strategic partners for events and campaigns; - Planned and executed celebratory actions for Shop2gether, generating a 50% increase in social media engagement; - Enhanced the brand's exclusivity perception through storytelling campaigns, resulting in a 45% increase in customer loyalty; - Developed PR strategies that secured the brand’s presence in premium media outlets, reaching 10 million impressions; - Led the implementation of performance monitoring dashboards, enabling real-time data-driven decisions; - Produced campaigns that unified brand identity across digital and physical channels, increasing brand recall by 20%; - Negotiated partnerships with renowned influencers and designers, strengthening the brand’s authority in the luxury segment; - Managed seasonal branding initiatives, consolidating the brand as a reference in the Brazilian premium fashion market; - Organized fashion shoots and editorials, ensuring consistency in visual storytelling and attracting new target audiences.

- Increased e-commerce sales by 70% in one year and coordinated a collaboration that generated a 150% growth in sales and a 40% rise in digital engagement; - Achieved online sales growth twice the brand's average performance, strengthening its presence in the luxury market; - Developed and monitored digital marketing and online sales strategies; - Conducted performance analysis and ROI assessments using tools like Google Analytics and CRM; - Planned and executed events, including negotiating strategic partnerships; - Monitored KPIs and tracked performance via e-commerce platforms; - Conducted market research and identified potential customers for the brand; - Controlled budgets and managed suppliers using project and cost management tools; - Designed and executed digital marketing campaigns that doubled e-commerce revenue within one year, solidifying the brand in the luxury segment; - Created remarketing strategies using Google Analytics and CRM, increasing the repurchase rate by 25%; - Organized collection launch events, reinforcing the brand's premium positioning and attracting new qualified clients; - Implemented detailed KPI analyses, optimizing campaigns with ROI three times higher than the market average; - Restructured the brand's social media communication, achieving a 60% growth in the engaged follower base; - Conducted market research to identify new customer niches, expanding the brand's reach by 35%; - Negotiated strategic partnerships with suppliers and agencies, reducing costs by 20% without compromising quality; - Developed exclusive promotional materials for the e-commerce platform, increasing cart abandonment conversion rates by 15%; - Designed a collection based on historical Best Sellers data, achieving significant success; - Managed the budget for digital campaigns and events, ensuring efficient allocation and exceeding defined targets.

- Increased customer retention by 30% through personalized campaigns and communication strategies; - Developed marketing strategies to enhance the visibility of serviced brands; - Planned actions using CRM and marketing automation tools; - Managed inbound and outbound marketing campaigns to attract new clients; - Designed visibility strategies for serviced brands, resulting in a 25% growth in the digital presence of strategic clients; - Implemented marketing automation strategies via CRM, reducing campaign response times and improving operational efficiency by 30%; - Led inbound marketing campaigns that generated a 40% increase in qualified leads; - Structured outbound marketing strategies for active prospecting, achieving a 35% growth in the client portfolio; - Managed integrated branding campaigns, boosting brand value perception and increasing consumer retention; - Created analytical reports based on CRM KPIs, providing insights that optimized retention and engagement strategies; - Developed a communication calendar for serviced brands, ensuring consistency and a 20% increase in target audience interactions; - Collaborated with design and production teams to create high-quality promotional materials, improving campaign recall; - Established tracking metrics for marketing campaigns, driving sustainable growth in the customer base.

I reduced operational costs by *20%* by implementing improvements in internal workflows. •⁠ ⁠Achieved resource savings and increased administrative process efficiency by over *10%*; •⁠ ⁠Analyzed and restructured internal operational workflows; •⁠ ⁠Managed financial and operational controls using management systems; •⁠ ⁠Supervised administrative teams to ensure efficiency and productivity.

•⁠ ⁠Project Planning: Defined scope, investment, and deadlines for projects. •⁠ ⁠Project Monitoring: Oversaw deadlines, budgets, and progress to ensure alignment with goals. •⁠ ⁠Implementation Support: Assisted in the execution and financial control of new projects. •⁠ ⁠Reporting: Developed and presented reports to the board detailing results achieved.