Marketing professional with 13 years of experience in FMCG, Pharma and Consumer Electronics.Currently serving as the Head of Marketing for the new Ecosystem Business Unit at Haier Group, overseeing operations across EMEA. I am driven, energetic, and inherently curious.My expertise encompasses global and regional brand development, as well as local roles across various categories and brands spanning diverse positioning and geographies, ranging from premium to value for money segments.Strong skills in: New Brands launch, consumer understanding, product and communication, Media & PR strategy, team management, multiple stakeholders’ management, go to market plans, P&L management, business and strategic planning implementation, brand equity management and sponsorship.