Sergio Sanchez Zufferey Email & Phone Number

Mclean, Virginia, Us

Business Strategy, Communications, Marketing & Development Consulting• Earned contract with Amazon and delivered local XL network and HQ2 distribution strategy. Built outreach and branded delivery organization, established station plan, and successfully executed initial network launch across the Mid-Atlantic region. • Set up $1.2MM est. annual plan and received 99% in customer satisfaction rating following the first three months of launch across Amazon’s XL delivery system.• Built US operations for a new environmentally-transformative energy storage system based on electric supercapacitors, aimed at replacing lead-acid batteries in telecommunications, transportation and power generation. Clients and prospects include Verizon, AT&T, BNSF Railway, data centers, and utilities.

Alexandria, Va, Us

Global Marketing and Sales, Branding, Media/Digital, Communications & Member Value. • Led Membership Sales Growth, Marketing and Advertising, Research and Communication for SHRM, one of the world’s largest professional membership organizations. With 575 affiliated chapters within the United States and subsidiary offices in China, India and United Arab Emirates, SHRM represents 300,000 members serving over 116M workers in more than 165 countries• Spearheaded membership growth and acquisitions initiatives, directing four staff divisions and managing $15MM in omni-channel vendor and partner relationships. Achieved all-time record membership and revenue numbers in 2Q’18• Launched $5MM innovative multimedia marketing campaign ("We Are Work", "Be The Change", etc.), in partnership with CNN and top cable and digital channels (est. 400MM impressions worldwide) and developed global architecture for new corporate and affiliate branding campaign.

Washington, Dc, Us

• Achieved 3x revenue growth by leading global corporate marketing and business development strategies, branding, advertising, media, PR, and promotional initiatives for leading international corp., serving expatriates, governments, educational institutions, and multinational organizations since 1947. • Developed and implemented worldwide corporate marketing plan, strategic vision, market research, tactical deliverables and the execution of a global re-branding initiative, integrating wholly-owned international subsidiaries and contributing to 96% growth in revenue in less than three years. • Launched fully integrated direct response/programmatic advertising, digital streaming and social media campaigns (Twitter, LinkedIn, Facebook, Instagram), all of which instrumental in the doubling of customer base in two years, while an integral part of the achievement of 35% customer acquisition cost reduction target.• Created and broadcast extensive set of testimonial, tutorial and advertising videos on demand, attracting tens of thousands of viewers while delivering viral branding and lead-generating sales results.• Managed high-impact global events, sponsorship activities and comprehensive email campaigns, averaging 29% open rate, 10%+ CTR, including cross-sells and up-sells, while converting 2,000+ prospects into new customers. • Designed web interface into marketing initiatives. Led SEO management (currently #1 in multiple relevant online searches, growing visits and page view traffic by 110%) and lead PPC strategy involving geo- and demo-targeted campaigns across all products and customers segments. • Co. received IIABA's “Best Practices” award the last 8 years, with 2 additional industry award nominations in 2011/‘12/'13/'14/'15. • Manage global corporate marketing budget, international staff, partners and vendors; negotiation and business development liaisons worldwide.

Adelaide, Sa, Au

• Developed business modeling and branding plans, and mapped out $15 MM seed financing for a new media company based in Washington D.C.• Led team in nationwide U.S. Department of Commerce initiative.• Completed a 4-month research for investment projects in Europe and South America.

Mclean, Va, Us

• Small Business strategic alliances, co-branding, distribution growth, performance marketing management and business development across all industry segments. Applied Agile Marketing best practices.• Developed partnership model and prospect pipeline, leading to extensive deal analysis and multi-million dollar partnership agreements.

Newark, De, Us

• Developed, branded and launched new bilingual loan and outreach program (2Futuro) with a $8 BN market in the U.S., turning it into a best-in-class, segment-leading brand. • Managed cross-functional team of senior business development and marketing executives targeting the Hispanic market, on track to deliver incremental annual business volume of $60 MM through new online platform

• Built start-up organization and developed innovative, global-access card products for banked and unbanked populations, in association with Central Nat. Bank/Stride Bank in OK, with transaction volume growth north of 45% in a year. • Expanded into $60 BN/yr. money transfer business and negotiated partnership agreements with major retail and technology companies (VISA, The Home Depot, Intuit, etc.), global acceptance and cash access networks and financial services organizations (divested to external investors).

Purchase, Ny, Us

• Led sales team for MasterCard’s largest global customer, generating $350 MM in annual business volume. • Managed all stages of product life cycles in 9 Latin American markets; developed acquisition, retention and usage campaigns, and helped grow company’s regional business by 25% in ’03.

Purchase, Ny, Us

• Led European Region's Credit (Pay Later) business and developed Prremium Product Category.• Executed strategy, launched and implemented new products (Platinum and World Signia), and generated $15 MM in direct volume growth in one year through new usage campaigns and promotional platforms worldwide;• Built High Net-Worth business targeting premium product clients, leading to a portfolio revenue increase of 149% in twelve months.

Purchase, Ny, Us

• Developed global payments strategy for $2.9+ TN global Travel & Entertainment payments market, delivering suite of B2B platforms, including cards, electronic and online payments infrastructures. • Negotiated and managed promotional agreements and joint ventures with bank customers and service providers to support more than 75 MM cardholders worldwide.• Launched value-added insurance-based solutions with financial institutions in the U.S., Europe and Latin America.

Led 501(c3) not-for-profit educational organization addressing real-life conflict resolution and mediation training and seminar series for undergraduate and graduate students worldwide. Conducted month-long programs with renowned international political and academic leaders in locations such as The Hague, Prague, Monterrey (MX) and Cape Town, among others, training thousands of future policymakers and negotiators across the world.

New York, Ny, Us

Launched and coordinated corporate card sales initiatives for a 220-member sales field organization covering Fortune 500 companies, and delivered double-digit ROI on promotional campaigns helping close sales on new corporate accounts. (was recruited to lead global T&E marketing strategy at MasterCard).

AR European Office for Trade and Investment.

Full on-site journalistic coverage, of G7 Summits, IMF/World Bank Annual Meetings, US National Political Conventions, and major global events, for TV/Radio, magazine and newspaper networks in Latin America.

Mba, Organizational Management/Marketing & Finance

Organizational Leadership

Bachelor Of Arts, Communications And Intl. Business