Sergio Alonso Terry Email and Phone Number
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From humble beginnings to becoming a global visionary, my journey—from Latam to Europe—has been a vivid narrative of overcoming challenges and embracing global perspectives. This experience has enriched me with a solid worldwide ethos and a relentless pursuit of creative innovation. In my 20+ years across advertising and marketing, I've consistently broken through conventional barriers, driven by a deep passion for creativity and the transformative power of technology in shaping culture and communication.At the heart of my work lies the belief that technology is not just a tool but a pivotal force for societal progress. Having navigated the transition from the digital revolution to the current AI era, I've dedicated myself to harnessing these advancements. My approach transcends mere enhancement of capabilities, fusing technology with creativity. This fusion is crucial for crafting deeply resonating narratives, enabling us to cut through the noise and influence society. In this context, brands hold significant sway in business and as catalysts for societal betterment and advancement. This understanding drives me to leverage the latest innovations to ensure that our creative endeavours do more than reach audiences—they inspire and provoke global change.My career is dotted with milestones that reflect this ethos. Starting an agency at 16 from the ground up, I guided it to become one of Peru's most lauded creative agencies. I crafted Falabella's trailblazing digital strategy, setting new standards in the nation's marketing scene. Achieving AB InBev's first Cannes Lion for Peru and leading successful campaigns for giants like Adidas and SAP have been some of the high points, alongside pioneering AB InBev Cristal's Social Content Strategy and kickstarting Alicorp's WOWMOM initiative, which not only engaged communities but also paved the way for a new CPG trend. At the helm of a team of over 40 diverse talents, I've championed inclusivity, collaboration, and the relentless pursuit of excellence.I invite you to join me on this innovation and transformation path. Together, let's pool our expertise to foster a more connected, inclusive, and enlightened world with exceptional ideas.
Houdini
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CeoHoudini Jun 2018 - PresentLima, Lima, PeLed a team of more than 90 multi-talented people from different professional backgrounds, such as self-taught creatives, publicists and marketers, economists, designers, anthropologists, and others.Being in charge of such a diverse organization has allowed the ability to integrate different points of view, coordinate voices, and develop a narrative to keep the team engaged and motivated.- Redefined Houdini's Purpose: To create new possibilities and futures for brands through Creative and Culture interaction.- Led the implementation of an innovative project management method, including agile capabilities and design thinking techniques.- Led the project to redefine Houdini's Talent journey, which included a new Employer Value proposition, Cultural Values, Organizational structure, Job descriptions, and hiring processes.- Developed policies and trained Senior level Directors on topics of interest for a healthy creative environment, such as Diversity & Inclusion, Sexual Harassment, Mental and Physical Health, and Remote Working.- Redesigned the proposition of the Business Intelligence department to augment predictability through data and availability of information.
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Head Of StrategyHoudini Jun 2018 - PresentLima, Lima, PeIn charge of redefining the boundaries of Peruvian creativity with transcendental integrated campaigns and experiences for brands such as AB InBev, Alicorp, Belcorp, Interbank, and others.- Houdini has been Peru's most awarded independent creative Agency, widely recognized by Cannes Lions, Effie, Peruvian Advertising Association (APAP), IAB, and Ojo de Iberoamérica, winning a total of 46 creative and strategy awards.- Houdini has been named Agency of the year by IAB and Ojo in 2018, APAP in 2019, and AB InBev Peru in 2020.- Led and won several creative pitches for brands such as SAP, Credicorp, UBER, Cencosud, and others.- Designed Houdini's creative vision, structure, and method, which integrates non-traditional capabilities to allow the team to approach projects from a unique and multi-dimensional point of view.- Implemented Houdini’s creative spectrum, which allows our team to give strong and backed feedback based on an aligned strategic and creative vision.- Adapted and implemented design frameworks to leverage our understanding of user insights, journeys and touchpoints, cultural trends, and communication planning.- Designed and facilitated several workshops for client and agency stakeholders on topics such as Brand and Digital Strategy, Storytelling, User-centered design, and Touchpoints Innovation.- Led and supervised a team of +40 creative people providing coaching, training, and mentorship.
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CeoSmartclick Sep 2005 - May 2018San Isidro, Lima, PeFounding Partner at SmartClick, a digital-driven creative agency established in Lima, Peru, in 2005.- SmartClick was recognized as one of the country's most innovative digital agencies by SAB Miller Americas, IAB (Agency of the year 2015 and 2017), Effies (Great Effie winner in 2017).- SmartClick served clients such as SAB Miller, Falabella, BCP, Nestle, UBER, Mapfre, and many others.- Designed Radiojen.com, the first digital-only campaign in Peru, for Falabella, Latam's most prominent fashion retailer.- In 2009 started, the Business Intelligence department, in charge of reporting campaign performance, which allowed the client to make decisions based on information and data, and it became an absolute benchmark for local competitors.- By 2011, the staff grew to more than 40 people and the business core leaned towards advertising and creativity.- Won new businesses with brands such as LG, Sodimac, Nestle, and Laureate Universities; revenue grew by more than 40% in only two years.- Implemented WGSN and WARC platforms, which became vital sources of information for the teams and a valuable advantage to the clients.
Sergio Alonso Terry Skills
Sergio Alonso Terry Education Details
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Pontificia Universidad Católica Del PerúAntropología
Frequently Asked Questions about Sergio Alonso Terry
What company does Sergio Alonso Terry work for?
Sergio Alonso Terry works for Houdini
What is Sergio Alonso Terry's role at the current company?
Sergio Alonso Terry's current role is Global Marketing & Advertising Visionary | Cannes Lions Recognized | Pioneer in Merging Technology with Creativity for Social Change | Innovation Leader from LatAm to Europe.
What is Sergio Alonso Terry's email address?
Sergio Alonso Terry's email address is se****@****dio.net
What is Sergio Alonso Terry's direct phone number?
Sergio Alonso Terry's direct phone number is +51142*****
What schools did Sergio Alonso Terry attend?
Sergio Alonso Terry attended Pontificia Universidad Católica Del Perú.
What are some of Sergio Alonso Terry's interests?
Sergio Alonso Terry has interest in Arte Y Diseño, Civil Rights And Social Action, Desarrollo De Branding Y Comunicaciones, Environment, Poverty Alleviation, Science And Technology, Neurociencia, Human Rights, Publicidad, Relojes.
What skills is Sergio Alonso Terry known for?
Sergio Alonso Terry has skills like Social Media, Online Advertising, Digital Strategy, Advertising, Marketing Communications, Social Media Marketing, Facebook, Analytics, Comunicaciones De Marketing, Marketing Strategy, Art Direction, Usability.
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