Sergio Alonso Terry Email & Phone Number

Lima, Lima, Pe

Led a team of more than 90 multi-talented people from different professional backgrounds, such as self-taught creatives, publicists and marketers, economists, designers, anthropologists, and others.Being in charge of such a diverse organization has allowed the ability to integrate different points of view, coordinate voices, and develop a narrative to keep the team engaged and motivated.- Redefined Houdini's Purpose: To create new possibilities and futures for brands through Creative and Culture interaction.- Led the implementation of an innovative project management method, including agile capabilities and design thinking techniques.- Led the project to redefine Houdini's Talent journey, which included a new Employer Value proposition, Cultural Values, Organizational structure, Job descriptions, and hiring processes.- Developed policies and trained Senior level Directors on topics of interest for a healthy creative environment, such as Diversity & Inclusion, Sexual Harassment, Mental and Physical Health, and Remote Working.- Redesigned the proposition of the Business Intelligence department to augment predictability through data and availability of information.

Lima, Lima, Pe

In charge of redefining the boundaries of Peruvian creativity with transcendental integrated campaigns and experiences for brands such as AB InBev, Alicorp, Belcorp, Interbank, and others.- Houdini has been Peru's most awarded independent creative Agency, widely recognized by Cannes Lions, Effie, Peruvian Advertising Association (APAP), IAB, and Ojo de Iberoamérica, winning a total of 46 creative and strategy awards.- Houdini has been named Agency of the year by IAB and Ojo in 2018, APAP in 2019, and AB InBev Peru in 2020.- Led and won several creative pitches for brands such as SAP, Credicorp, UBER, Cencosud, and others.- Designed Houdini's creative vision, structure, and method, which integrates non-traditional capabilities to allow the team to approach projects from a unique and multi-dimensional point of view.- Implemented Houdini’s creative spectrum, which allows our team to give strong and backed feedback based on an aligned strategic and creative vision.- Adapted and implemented design frameworks to leverage our understanding of user insights, journeys and touchpoints, cultural trends, and communication planning.- Designed and facilitated several workshops for client and agency stakeholders on topics such as Brand and Digital Strategy, Storytelling, User-centered design, and Touchpoints Innovation.- Led and supervised a team of +40 creative people providing coaching, training, and mentorship.

San Isidro, Lima, Pe

Founding Partner at SmartClick, a digital-driven creative agency established in Lima, Peru, in 2005.- SmartClick was recognized as one of the country's most innovative digital agencies by SAB Miller Americas, IAB (Agency of the year 2015 and 2017), Effies (Great Effie winner in 2017).- SmartClick served clients such as SAB Miller, Falabella, BCP, Nestle, UBER, Mapfre, and many others.- Designed Radiojen.com, the first digital-only campaign in Peru, for Falabella, Latam's most prominent fashion retailer.- In 2009 started, the Business Intelligence department, in charge of reporting campaign performance, which allowed the client to make decisions based on information and data, and it became an absolute benchmark for local competitors.- By 2011, the staff grew to more than 40 people and the business core leaned towards advertising and creativity.- Won new businesses with brands such as LG, Sodimac, Nestle, and Laureate Universities; revenue grew by more than 40% in only two years.- Implemented WGSN and WARC platforms, which became vital sources of information for the teams and a valuable advantage to the clients.