 Designed strategies and tactics to strengthen the position of the company in the Ingredients Market Developed strategies to attract new customers and expand product mix in Retail and Vending Channels Ensured compliance with sales budget and business profitability

 Lead and defined commercial strategies to expand and deepen the company's presence in Retail Channel. Achievement of 32% growth in sales Restructured and led the sales team with the greatest focus on execution. Increase of brand presence in facing and availability per point of sales Managed and controlled the collection portfolio of customers, decreasing by 24% the past due portfolio

 Crafted strategies and tactics to boost sales and positioning of our Mass Consumption brands in the Supermarket and Traditional Channels Structured and led sales team for each channel to implement strategies and defined tactics. Negotiated and managed the commercial relationship with Supermarkets, Wholesalers and Distributors

 Created strategies and tactics to strengthen Market Share, profitability and development of the cereal brands Milo, Estrellitas, Trix, Zucosos and Nesquik, with an achievement of 2-digit sales growth for these brands and the effect of increasing market share Led and integrated other areas such as Sales, Trade Marketing, Factory, Supply Chain in the activities and objectives of the category Headed and coordinated brand support campaigns (360 ° campaigns, media, events, points of sale, samplings, etc.)

 Proposed objectives and provided strategies and tactics to achieve growth objectives, Market Share, profitability and brand development Initiated and promoted understanding of the consumer and shopper in addition to the competitive environment Monitored category performance as well as managed and optimized marketing budget

 Incorporated strategies for cereal category for trade / channel. Increase in Market Share by 1% per period Led and defined activities in the trade aligned with marketing strategies Managed and optimized the Trade Marketing budget Structured and coordinated team promoters / merchandising cereals category

 Negotiated, Improved Profit and managed the Wholesale Zone budget for ABL sales force (Groceries and Confectionery). Managed and controlled the days portfolio of customers of the Channel Led and developed sales team to implement strategies defined for Clients and Channel Achieved sales growth of over 2 digits and investment control reducing the use rate by 0.5%