Artivive created and established an entirely new medium for artists worldwide: augmented reality. Our AR platform/app is currently utilized by museums on three continents and 220,000+ artists and creatives. With built-in network effects from the large install base, Artivive has become as fundamental to artists in the 21st century (both professional and casual) as the canvas and the brush.As co-founder and CEO, I have developed this innovative platform from the ground up, with a role in active product development, building the app around artistic consumer-identified needs, providing tailored specifications, and bringing Artivive to market. From building and leading an effective team to setting budgets, I provide vision and creative strategy and ensure AR achieves optimum market success.

Artivive Inc (US) was established in 2019 when the company expanded and opened a branch in San Francisco for the Berkeley Skydeck Accelerator program. With a global artistic market, we expanded our business from Europe & Asia to the US enabling closer partnership with the booming tech community in SF. My role is to build a business plan that encompasses objectives, forecasts and routes, and clarity on how we intend to continually develop our startup from paper to profit. At the completion of the Skydeck program, we plan to raise investment and are currently preparing next-stage developments.

The Lemann Program is dedicated to empowering students to tackle global challenges through creativity and entrepreneurial thinking. I am excited to contribute my passion for creativity and entrepreneurship to help shape the future of this initiative. Together, we can inspire the next generation of innovators and change-makers!Here’s to new beginnings and making a positive impact!

Helping students in the start-up competition $15K Creative Arts Competition build a sustainable business.

b.creative is an international non-profit association (AISBL) established in Brussels in March 2019. It functions under the management of a Board composed of 13 members, including a General Secretariat represented by KEA European Affairs – an international policy design research centre specialised in culture and creative industries.

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In this position I owned the vision and roadmap for specific products of the innovation lab. I identified immediate user needs and led the team to develop a targeted product/project plan. I formulated processes to work with internal teams to drive innovation lab and new product development aligned with regional market needs. Staying current with industry trends, as well as familiarity with the competitive landscape and evolving technologies was paramount to my practice. I also helped mentor/lead other members of the Product Team.

As a Creative Director, I had a deep understanding of both the creative world and immersive digital experiences. Working in lockstep with art directors, and sharing responsibility with the managing team, I recognized the spark of an idea inside an individual or a team, and grew that idea into a compelling concept that produces results and disrupts the playing field.I had a mind for storytelling and demonstrated a range of compelling work across all types of media. Video and print were just a minor part of the work, but augmented reality experiences and holograms were key business. Critical thinking, decision making and effecting and inspiring multidisciplinary teams to ensure projects stay on schedule and on strategy, I focused on balancing between brand needs and internal processes, while juggling myriad projects.

This role focused on development of advertising and web design projects from concept to completion. Working within a strong team of professionals, building mock-ups, sales materials and developing marketing fairs. Industry exposure creating sound working knowledge of the market provided the foundation for my career.