Sergiu G. Email & Phone Number

Zurich, Switzerland

Helping Teads' global clients grow through smart use of Digital Media. Working with our key partners to build exceptional Creative, effective media solutions, powerful data targeting strategies and robust measurement studies. Passionate about driving digital transformation and delivering strong business results.

Zurich, Switzerland

• Overseeing regional strategic account planning and development for partners such as McDonald's, Nestlé, adidas, while directly managing and advancing the global P&G account.
• Lead client-focused initiatives, prioritizing innovative approaches to meet evolving business demands and client expectations.
• Provide mentorship and support to the team, facilitating knowledge sharing and professional growth within a collaborative environment.
• Engage in wide-ranging organizational activities, from marketing to insights, contributing to the overall strategy and competitive positioning.

Bucharest, Romania

• Fostered strategic partnerships with major advertisers, driving strong in-market business growth
• Inspired team excellence in customer service, enhancing presentation skills and client interactions.
• Recognized for exceeding performance expectations and contributing to organizational goals.

Greater New York City Area

• Drove Blindspot's transformation from a startup with 2 screens in Romania to a global ad-tech leader with 300,000+ units across 35 markets, including screens from 8 of the top 10 Global Out of Home (OOH) networks, all.
• Instrumental in achieving a tenfold increase in business revenue, attracting significant investor interest. Established key direct buying relationships with major clients including P&G, Unilever, Uber Eats, and.

Geneva Area, Switzerland

• Led a pan-EU Media Agency reinvention project, achieving $8M savings by unifying the planning/buying process, including media pitches in the UK and DE, aligning with regional innovation goals.
• Achieved the highest global adoption of internal Digital programmatic buying, with Europe conducting 4X more programmatic campaigns than the US and 3X more than Latin America
• Made significant progress in regional adoption of Meta and Google JBPs, enhancing business outcomes.

Bucharest, Romania

• Revamped media strategies across all brands, achieving double-digit investment growth for two consecutive years, placing Romania among the top 3 fastest-growing markets in Europe for brand penetration.
• Achieved year-over-year double-digit media savings from annual buying negotiations.
• Positioned Romania as a key market for testing regional/global media innovations.
• Developed and shared the first P&G advertising best practices playbook for Meta, training media teams Europe-wide.

Bucharest, Romania

• Achieved a significant high double-digit growth in digital media spending through a revamped digital strategy, and tripled e-commerce growth year-over-year for P&G's brand portfolio.

Bucharest, Romania

• Boosted Fairy to the only brand in its cluster with positive market share growth.
• Achieved a 14% annual increase for Lenor, outperforming the market by 12 points through enhanced promotional and pricing strategies.

Bucharest, Romania

• Recorded the best historical performance for the Feminine Care category both locally and regionally.
• Redefined and executed Oral Care's market strategy, achieving a 50% growth compared to the prior year.

Bucharest, Romania

• Spearheaded the development and market introduction of a new Always variant within a record time of under one year, from initial research to retail availability.
• Directed the successful launch of the Naturella brand with a localized communication strategy that set a new standard for future EU market introductions.

Bucharest, Romania

• Led the design and execution of a regional sports marketing campaign, achieving a 30% increase in sales and positioning Gillette as the second top CPG brand in football association.
• Directed the most successful regional launch of a premium Gillette disposable product, demonstrating leadership in market innovation and product strategy.

Bachelor Of Commerce - Bcom, Business/Commerce, General

Graduated within top 5% of the students

Faculty Of Economic Sciences | Management Institute Of Companies, Erasmus Grant