Sergiu Maxim Email & Phone Number

Gloucestershire, England, United Kingdom

Gloucester, England, United Kingdom

Swindon, United Kingdom

Bucharest, Romania

Building the entire marketing department from scratch, responsible for hiring top-talent to build an interactive sub-department of 5 talented marketer’s, working cross-functionally, partnering with sales, account managers and commercial colleagues to deliver on brand promises.- Slashed the marketing budget by 10% through the streamlining and automation of marketing workflows.- Increased sales by 15% in the first 6months from department launch.- Devised innovative… Show more Building the entire marketing department from scratch, responsible for hiring top-talent to build an interactive sub-department of 5 talented marketer’s, working cross-functionally, partnering with sales, account managers and commercial colleagues to deliver on brand promises.- Slashed the marketing budget by 10% through the streamlining and automation of marketing workflows.- Increased sales by 15% in the first 6months from department launch.- Devised innovative, audience-targeted social media, SEO and SEM campaigns, activating high-ROI digital marketing activities.- Launched an insight-driven approach to online and offline consumer beauty and healthcare marketing, including a new mobile app-marketing stream that achieved ROI and targets sales.- Analysed the pricing strategy for non-tangible products to achieve consumer penetration and maximum profitability.- Coached a 5-strong team to improve customer satisfaction via new product, service and brand communication and sales training.- Authored a new Franchise Manual to support the growth of the brand.- Recruited, selected and trained the new Marketing Director into his position, completing a successful handover into business-as-usual. Show less

Bucharest, Romania

Managing 4 Brand Managers, a Marketing Assistant and Marketing Specialist to deliver on ROI and sales for 6 brands, optimising a €1million marketing budgets to increase sales for core products and regions. - Achieved a 25% increase in Philips Avent sales, a 17% increase for Vitabiotics and 14% increase across the 6-brand portfolio. - Innovated a new product range ‘Oral Vitamins Sprays’, building a Key Opinion Leader network to launch new key accounts. - Accelerated the brand… Show more Managing 4 Brand Managers, a Marketing Assistant and Marketing Specialist to deliver on ROI and sales for 6 brands, optimising a €1million marketing budgets to increase sales for core products and regions. - Achieved a 25% increase in Philips Avent sales, a 17% increase for Vitabiotics and 14% increase across the 6-brand portfolio. - Innovated a new product range ‘Oral Vitamins Sprays’, building a Key Opinion Leader network to launch new key accounts. - Accelerated the brand strategy, utilising product performance metrics for an insight-driven approach to deliver on KPIs and ROI goals. - Developed the product range, creating a new Umbrella brand; created the go-to-market strategy, brand, PR and 360o marketing campaigns. - Trained over 100 medical and sales representatives on branded product communications to driven sales and marketing plans globally. - Enhanced relationships with advertising suppliers, negotiating budget support for a global marketing plan to grow brand market presence. Show less

Bucharest, Romania

Owning the brand products portfolio for the pharma and consumer healthcare division (OTC Medical Devices), responsible for customer acquisition, supply chain and stock management, delivery management as well establishing localisation plans for Netherlands, France, Germany and activating plans in Romania.- Achieved 15% YoY growth across the primary 3 brands, activating strong ROI from a €200k marketing budget.- Created high-engagement product training for the field representatives… Show more Owning the brand products portfolio for the pharma and consumer healthcare division (OTC Medical Devices), responsible for customer acquisition, supply chain and stock management, delivery management as well establishing localisation plans for Netherlands, France, Germany and activating plans in Romania.- Achieved 15% YoY growth across the primary 3 brands, activating strong ROI from a €200k marketing budget.- Created high-engagement product training for the field representatives and sales teams, devising sales-generating campaigns and materials. - Established and deepened supplier and wholesaler relationships to accelerate the supply chain process and maximise product availability. - Authored localised marketing plans, with individualised price, promotion and distribution strategies to maximise consumer sales. - Analysed customer satisfaction metrics to drive offline and online marketing campaigns through to high-generating ROI. Show less

Bucharest Area, Romania

Hired by the start-up to accelerate sales within year-one, developing a brand new blood-sugar regulator product from scratch, generating the go-to-market strategy- Activated the go-to-market strategy for new products that delivered a €100k of sales within 10months, selling 5000+ units per month. - Penetrated the pharma sector, coaching a 5 strong sales and representative team to build a local distribution channel. - Established, drove and owned the marketing and sales… Show more Hired by the start-up to accelerate sales within year-one, developing a brand new blood-sugar regulator product from scratch, generating the go-to-market strategy- Activated the go-to-market strategy for new products that delivered a €100k of sales within 10months, selling 5000+ units per month. - Penetrated the pharma sector, coaching a 5 strong sales and representative team to build a local distribution channel. - Established, drove and owned the marketing and sales integrated plan to optimise returns from the product and marketing budget. - Developed the process map for new products for fast-tracked returns. - Built the product from concept, innovating the name, packaging concept, product story, website and brand identity. - Negotiated partnership agreements and contracts for the brand, creating a strong brand identity within the Romanian pharma industry. Show less

Bucharest, Romania

Delivering the visual aesthetics that drove client marketing campaigns, creating compelling artwork to elevate engagement and inspire audiences, responsible for engaging with marketing and commercial teams throughout the campaign or project lifecycle. - Uplifted sales by +25% within the first 6 months. - Recruited, coached and trained a 5-strong telesales team. - Slashed the marketing budget by 20% via a rebranding exercise that unified 80 advertising workstreams into a… Show more Delivering the visual aesthetics that drove client marketing campaigns, creating compelling artwork to elevate engagement and inspire audiences, responsible for engaging with marketing and commercial teams throughout the campaign or project lifecycle. - Uplifted sales by +25% within the first 6 months. - Recruited, coached and trained a 5-strong telesales team. - Slashed the marketing budget by 20% via a rebranding exercise that unified 80 advertising workstreams into a singular brand solution- Developed a new CRM from scratch to streamline product sales. - Reduced customer bounce rate by 30% and increase average order value by 20%.- Promoted from Junior Product Manager in 2011. Show less

Rqf Level 7 / Scqf Level 11 / Cqfw Level 7 - Master'S Degree, Small Business Administration/Management, Admission Grade: 10 / 10

UK Approved by NARIC.org.uk through Statement of Comparability issued on April 4th 2019

Rqf Level 6 / Scqf Level 10 / Cqfw Level 6 - Bachelor (Honours) Degree, Economic Studies - Business Administration, Admission Grade: 9.10 / 10

UK Approved by NARIC.org.uk through Statement of Comparability issued on April 4th 2019