The Story of MeMy business life has started at age 8, I made fishing nets in summers in Kayseri (Yes, there is no sea). I always earned my pocket money by myself in the following summers. My education at Science High School and Bilkent Industrial Engineering made me capable of math, but I was eager to transfer my analysis and synthesis talent to social sciences. I discovered what I should NOT do in my life during my first production trainee process. I had to do something directly related to human, touched to human. And also my business life should be dynamic, improving, transformative all the time. Then I found out Brand Consulting and don't even think about an alternative. At 2011, when I was just 27, me and my colleague founded Goodjob. We made great strategies, we stil do. My experience has showed me that powerful strategies can only rise with two disciplines: Psychology and Culture. I took classes in psychology and therapy. At 2016, we developed a new subconscious consumer research model named Soulmate. This model is very important in understanding the subconscious mind of the consumer and also create powerful strategies. Also I started studying on culture with Anthropology. I'm also following my father's path (he was a poet and passed away at 2010) and producing something in literature. We know powerful brands has a great stories. So, two sides feed each other. My first novel, Duel With Scorpion will be published soon (I hope, If I could finish it). I also write a story book for kids. I don't know where this part of my life will go. Till this moment of my life, some books made me find my way. Maybe they help you too: - Black Swan (Not the one about ballet girl)- The Temptation of Innocence- Perpetual Euphoria: On the Duty to Be Happy- Thinking Fast and Slow- Predictably IrrationalI also love to share what I know. I have a book named "Is The First Brand Adam?". I am a part-time lecturer in Marmara University. I am also a part of Yanındayız, which is an NGO for equality of women. I am a happy married man and have 9 nephews, 1 boy and 1 cat. I have colorful eyes but noone notices in photos.