Serhat Akkılıç, Phd work email
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Serhat Akkılıç, Phd personal email
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I'm a business professional with a blend of marketing, technology skills and tech mindset. I currently live and manage business across Toronto & Istanbul with dual responsibilities and my mission is to be a bridge between people, technology and business, especially in marketing and communication technology. By night, I explore coding as a marketer, creating innovative applications and testing new ideas with software and AI. These ideas are then developed further by my team into comprehensive projects involving UX, UI, full-stack development, and QA. Started my career in Procter & Gamble (Brand Management) and I quit P&G to start Project House in 1999 with my partners. Project House was a start-up in my tiny room and we made it a digital-centric communication group, one of the biggest ones in Turkey and in the region, acquired by HAVAS in 2010. Making this happen in the past 2+ decades is how I learned entrepreneurship the hard and fulfilling way, long before the word “start-up” was cool & sexy. After successful exit from Project House, I was offered the chance of leading country level P&L of all HAVAS creative agencies in Turkey (HAVAS Istanbul, HAVAS CX Istanbul, Project House, ENGAGE by HAVAS, Havas Health & You) - each with a fantastic leadership team of their own, working globally with passionate dedication. I now split my time between Istanbul and Toronto, supporting my teams in building global technology projects. We achieved triple-digit growth, not just in Turkey, but across 15 international markets, driven by advancements in marketing technology and software development. As a seasoned entrepreneur, I have mentored over 30 startups in their journeys to become profitable and scalable using technology, right business value proposition and leadership + execution with digital at the core. It is a team-game and my primary function is to ensure people meet their passions in their jobs, help them remove business barriers of any kind (mostly mind & attitude).I’m a father, a lifelong seeker of truth, and always a work-in-progress. If you have a passion and a proven track record of resilience, let’s connect. I promise to treat you to a great coffee!Specialties: Marketing strategy, AI in marketing and business, Brand management, marketing automation, Customer Experience Management,Digital Transformation
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Global Delivery VpHavas Cx May 2019 - PresentManhattan, New York, UsWorking together with HAVAS Canada teams, I lead our global hub resources based in Istanbul to provide digital marketing and development services to clients in Canada and USA. We work on full-stack web development, marketing automation systems (Adobe, Marketo, Salesforce, ..), digital consumer journeys, end-to-end email marketing etc. We bring scale, efficiency and marketing technology expertise by providing our North America & UK clients a smooth off-shore operation with easy and local reach in Toronto & Istanbul -
Havas Turkey Creative Group CeoHavas Nov 2017 - PresentNew York, Ny, UsI am responsible for country P&Ls of HAVAS Creative Group agencies in Turkey: HAVAS Istanbul, HAVAS CX Istanbul, Project House, Engage by HAVAS and HAVAS Health & You. Our creative group in Istanbul has more than 150 team members and I work with a wonderful team of top managers leading each agency with a focus on creating meaningful brands and experiences for our local and global clients. Mission at HAVAS is simple: To be the world’s best company at creating meaningful connections between people and brands using creativity, media and innovation. With years of experience and diverse skill-sets in all spheres of communication, we provide end-to-end services for our top-notch clients. -
Chief Executive OfficerHavas Cx İstanbul Sep 2020 - PresentMaslak, Istanbul, TrHavas CX Istanbul is part of our international network dedicated to delivering meaningful experiences across the entire customer journey using design, tech and data. Our Istanbul team is also a hub for global development projects creating digital services to transform businesses across the world. -
Local RepresentativeHavas Sports & Entertainment Apr 2015 - PresentPuteaux, Île-De-France, FrHAVAS SE (www.havas-se.com) is the brand engagement network of HAVAS. Brand engagement is an emotional relationship between brands and communities, bonded together by mutual passions.HAVAS SE uses relevant insights from people's passions, and industry expertise in sport, entertainment and social causes, to source and create content, and activate brilliant experiences through live events, social media, PR, customer and employee programmes.I contribute to HAVAS SE network as a business director / country representative in Turkey. -
CeoProject House Jun 2012 - PresentIstanbul, Sariyer, TrAfter completing my exit from Project House, I took charge as the CEO of the agency in addition to my role as the country management role in HAVAS. -
Managing PartnerProject House Jul 1999 - Dec 2016Istanbul, Sariyer, TrProject House is a communications group with diverse operations & brands: - Project House Agency: Group’s cross-discipline, digital-centric new generation creative agency. - Project House Health: Our new generation pharma agency. Founded in 2011, we created a hybrid medical-marketing agency crossing through the domains of medical know-how, digital & communication. At a time when pharma agencies knew little about tech, tech agencies knew almost nothing about pharma, and pharma ad agencies pretend to know both of them,we created our unique business model to be a partner of pharma / health & wellness industry. At PH Health, we have a brilliant leadership to propose a new mind-set where e-patient and e-HCP is creating a completely different canvas for pharma business & communication models.-Project House Media: Started our digital media planning, buying and optimization business in 2007 and PHM is a media company where data-driven decisions & creativity across screens are everything.Data-driven digital media & creative business don’t have to be in organizational silos and PHM is a living proof. - Project House CX – Customer Experience : Our passion for keeping customer journeys at the center of all communication resulted in an agency where we take care of data, CRM + Social CRM and creating an omnichannel experience for our clients’ consumers. - Project House Corporate Services: If you need geeks to make it happen, you should talk to PH Corporate Services. Led by coding people who can also talk business objectives, we create portals, mobile apps, data integration projects and almost anything that can be coded to generate business results. - Message Marketer : Founded in Early 2000, MM is the first and most experienced permission based SAAS messaging platform in Turkey delivering large amounts of highly personalized permission-based email,SMS and MMS messages with integration to social media operations. Check out www.messagemarketer.com for more information.
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Lecturer - Digital Transformation CourseIstanbul Bilgi University Jan 2017 - Jun 2021İstanbul, Istanbul, TrDigital Transformation is a multi-disciplinary challenge for many industries. In this course we have designed and currently been teaching together with Uğur Özmen, our objective is to help MBA students tackle digital transformation from a variety of change-management perspectives. Digital has cultural attributes and change of human behavior is bounded with culture. This is why we begin this course with the essence of technology rather than the tools of it and kick off our discussions with the individual thinking and behavior shaped by / shaping digital. We proceed with multi-faceted transformations of business : From marketing to design thinking, from processes to customer experience shifts... We dive into the details of how digital is changing value propositions, market and business dynamics. Our students prepare papers/presentations based on selected industries after each module of transformation is covered in the class . We invite external speakers to class for the lively and hot discussions of various digital transformation issues. -
Part-Time Lecturer - Adv202 Communication DesignIstanbul Bilgi University Jan 2017 - Jan 2020İstanbul, Istanbul, TrCommunication Design course is designed to equip young undergrads with the right knowledge-set and attitude for the practical life of communication industry. Academic education in today’s techno-shaped marketing practicum needs an immersion in industrial practices after certain theoretical background has gained. ADV202 is designed for students to grasp the basics of how communication industry works in terms of integrated communication design. The students will go through industry-driven sessions to have a general idea on the process of advertising and media strategies, campaigns, marketing research, budgets and creative processes. Special emphasis will be given to fundamental forces changing the nature and process of communication industry underlining digital as a core component rather than a separate discipline.As ever, if you are curious about my lectures, drop me a note to be a visitor-student for a specific class hour.
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Start-Up Mentor And TrainerMentors Network Turkey Aug 2015 - Dec 2019Istanbul, TrI work with entrepreneurial minds as a MNT mentor in their startups and also train other mentor colleagues (actually more than 160 business mentors until today!) on value proposition and branding.As a key player working with other stake holders in the entrepreneurship ecosystem, vision of MNT is to be the team behind the success stories. Mentors Network Turkey gathers the most experienced and dedicated mentors and experts to create value for Startups, SMEs and Enterprises in their journey to Start, Grow and Transform. We create outcome based strategies, projects and services. We also aim to integrate corporations into the ecosystem.All of our mentors and experts are very much in the field and support the ecosystem in many ways to build new entrepreneurial success stories. -
Lecturer, Digital MarketingBahcesehir University, Institute Of Social Sciences Sep 2012 - Jan 2015Istanbul, Beşiktaş, TrMy course is designed to create a framework to understand the main elements of digital marketing and interactivity-based marketing philosophy, fueled by technology. While laying the groundwork of digital thinking in marketing, I have prepared the curriculum for the graduate students keeping the marketing professional in mind. Curriculum will take students into a journey in digital marketing industry and its practical challenges with industry-relevant hands-on assignments, exercises and guest speakers.Although most recent concepts & approaches of digital marketing will be tackled throughout the semester, a critical learning objective of this curriculum for students is to create the habit and "mental toolbox" for staying updated in this bewilderingly fast moving arena of digital.You are always invited to one of my lectures if you are interested in digital marketing. Just let me know beforehand! -
Assisting Brand ManagerProcter & Gamble Jun 1997 - Feb 1999Cincinnati, Ohio, UsAssistant Brand Manager - New initiative brands, Orkid (Always)
Serhat Akkılıç, Phd Skills
Serhat Akkılıç, Phd Education Details
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Istanbul Bilgi UniversityCommunication -
Syddansk Universitet - University Of Southern DenmarkConsumption Theory: Canon Of Classics
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The Wharton SchoolHavas University Leadership Excellence Program
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Koç UniversityMarketing
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Istanbul Technical UniversityEngineering
Frequently Asked Questions about Serhat Akkılıç, Phd
What company does Serhat Akkılıç, Phd work for?
Serhat Akkılıç, Phd works for Havas Cx
What is Serhat Akkılıç, Phd's role at the current company?
Serhat Akkılıç, Phd's current role is HAVAS Creative Group CEO TR.
What is Serhat Akkılıç, Phd's email address?
Serhat Akkılıç, Phd's email address is se****@****.com.tr
What schools did Serhat Akkılıç, Phd attend?
Serhat Akkılıç, Phd attended Istanbul Bilgi University, Syddansk Universitet - University Of Southern Denmark, The Wharton School, Koç University, Istanbul Technical University.
What are some of Serhat Akkılıç, Phd's interests?
Serhat Akkılıç, Phd has interest in Children, Economic Empowerment, Politics, Education, Science And Technology, Human Rights, Health.
What skills is Serhat Akkılıç, Phd known for?
Serhat Akkılıç, Phd has skills like Digital Marketing, Mobile Marketing, Integrated Marketing, Marketing Strategy, Sem, Social Media Marketing, Brand Management, Digital Strategy, Marketing, Digital Media, Interactive Marketing, Online Advertising.
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