As a dedicated Head of B2B sales development in the EdTech sector, I focus on driving sales initiatives and developing comprehensive strategies that align with organizational goals. My responsibilities include identifying potential business opportunities, creating targeted sales pipelines, and implementing effective marketing campaigns that resonate with B2B clients. I excel in performance tracking and reporting, ensuring that our initiatives yield measurable results.I am skilled in establishing and nurturing strategic partnerships with educational institutions and corporations, negotiating contracts that foster long-term collaboration. My role involves close collaboration with cross-functional teams to ensure our product offerings meet market demands and enhance customer satisfaction. I also prioritize customer relationship management, gathering feedback to inform product development and service improvements.With a strong background in B2B sales and a thorough understanding of the education technology landscape, I am committed to leveraging my expertise to drive revenue growth and contribute to the advancement of educational outcomes.

Negotiation Course Instructor | LABA PlatformI am proud to have taught five cohorts of the author's negotiation course on the LABA platform. This course equips participants with practical strategies and essential skills to excel in negotiations, whether in personal scenarios or business dealings.A key emphasis of the curriculum is on the foundational phase of negotiation—strategic planning. Participants gain valuable insights into conducting thorough negotiation analyses, enabling them to approach discussions with confidence and clarity.Additionally, the course delves into two critical areas:•Leveraging power dynamics effectively during negotiations.•Employing psychological tools to enhance negotiation outcomes.Join me in mastering the art of negotiation to achieve success in various aspects of life and business.

As Country Manager for the CIS Region in FMCG was responsible for:•Market Entry Strategy Development: Successfully developed and implemented a comprehensive market entry strategy for the CIS region 7 new countries, resulting in the establishment of operations from the ground up. This included market research, competitive analysis, and identification of key opportunities.•Revenue Growth: Achieved a revenue increase of over 150% within the first two years of operation by effectively positioning the brand and products in the market to meet regional demands.•Successful Product Launches: Led the launch of several European product lines into the CIS market. This included coordinating cross-functional teams to ensure alignment in marketing, sales and distribution efforts.•Key Account Development: Established and nurtured relationships with major clients and distributors in the region, resulting in long-term contracts that contributed to sustained revenue streams and enhanced brand loyalty.•P&L Management: Managed the P&L for the CIS operations, ensuring profitability through effective cost management and operational efficiencies. •Team Building and Leadership: Built and led a high-performing local team, fostering a culture of collaboration and continuous improvement. Conducted training programs that enhanced team skills and productivity, resulting in a 40% increase in overall team performance metrics.•Cross-Functional Collaboration: Worked closely with global teams to align local strategies with corporate objectives, ensuring that the CIS operations contributed to the overall success of the organization. •Regulatory Compliance: Navigated complex regulatory environments in the CIS region, ensuring compliance with local laws and standards, which minimized risks associated with market entry.These achievements reflect my commitment to driving business success and establishing a strong market presence in the CIS region for the FMCG sector.

National Key Account Manager (Retail)Key Responsibilities:• Strategic Negotiations: Led annual negotiations with Key Account (IKA) and National Key Account (NKA) clients, achieving a 150% increase in sales volume for the last 4 years and strengthening partnerships.• Market Development: Developed and executed comprehensive market activity forecasts and product development strategies within retail networks, resulting in a 15% market share increase within the 2018-2020 years.• Budget Management: Exercised stringent control over marketing budgets, leading to a 25% increase in return on investment (ROI) and enhanced brand visibility.• Joint Business Planning: Created and implemented Joint Business Plans (JBP) with key partners, contributing up to 40% sales growth over two years.• Market Analysis: Conducted in-depth market monitoring to identify trends and shifts, allowing for strategy adaptation that increased sales volume by 10%.• Planogram Compliance: Ensured adherence to planograms and optimized product representation, enhancing shelf visibility by 20% and increasing consumer engagement.• Team Leadership: Oversaw Key Account Managers and merchandisers (6 KAM, 3 merchandiser supervisors, 2 merchandising agencies) establishing clear performance goals that led to a 35% improvement in team effectiveness.• Performance Monitoring: Implemented systems to track performance metrics, ensuring alignment with strategic objectives and driving continuous improvement, resulting in a 20% increase in overall performance metrics.These achievements underscore my commitment to driving sales growth and establishing a strong market presence in the retail sector.

Senior Key Account Manager (Retail)Key Responsibilities:•Strategic Negotiations: Led annual negotiations with Key Account (IKA) and National Key Account (NKA) clients, achieving a 50% increase in sales volume over 2 years and strengthening long-term partnerships.•Market Development: Forecasted market activities in retail networks, resulting in a 25% increase in market share.•Budget Management: Managed marketing budgets with precision and control of return on investment (ROI).•Joint Business Planning: Developed and executed Joint Business Plans (JBP) with key partners, contributing to a 30% sales growth over two years.•Planogram Compliance: Ensured strict adherence to planograms, enhancing product visibility by 30% and increasing consumer engagement by 25%.•Team Leadership: Supervised team of merchandisers (4 people + 2 agencies), setting clear objectives that improved their performance by 20%.These achievements underscore my commitment to driving sales growth and establishing a strong market presence in the market sector.

Key Account Manager (Retail)Experience with METRO, Fozzy, Billa, Furshet, and other leading retailersAs a Key Account Manager, I have successfully driven product development and strategic initiatives across multiple retail channels. My responsibilities include:•Forecasting Activity: Anticipated market trends and product performance, resulting in a 25% increase in product launch success rates.•Budget Management: Managed marketing budgets exceeding up to $1 million, ensuring effective allocation and ROI through meticulous planning.•Business Planning: Developed comprehensive business plans that contributed to a 15% growth in annual sales across key accounts.•Market Monitoring: Conducted ongoing market analysis to adapt strategies to emerging trends, ensuring competitive positioning.•Negotiation Leadership: Led annual negotiations that secured favorable terms and increased partnership satisfaction by 30%.•Planogram Compliance: Ensured adherence to merchandising standards and planogram compliance, enhancing product visibility and representation.•Product Placement: Executed strategic entries and rotations of new products in retail networks, streamlining inventory turnover.•Private Label Development: Spearheaded the launch of Private Label initiatives, achieving a 20% share in the product category within the first year.•Product Expertise: Maintained in-depth knowledge of product offerings and brand positioning to guide sales strategies effectively.•Team Leadership: Oversaw a team of merchandisers, implementing recruitment strategies and performance goals that improved team efficiency.I am passionate about building strong retailer partnerships and leveraging data-driven insights to achieve business objectives.

As a Regional Brand Manager, I am dedicated to driving brand growth and market presence through strategic initiatives and comprehensive market analysis. My key responsibilities include:•Product Development: Spearhead product development initiatives tailored to regional market needs, enhancing brand relevance and consumer engagement.•KPI Implementation: Develop and execute actionable plans to achieve key performance indicators (KPIs), ensuring alignment with overall business objectives.•Trade Marketing Events: Design and implement innovative trade marketing campaigns to elevate brand visibility and stimulate sales growth.•Dealer Oversight: Monitor and support dealer performance, fostering strong relationships to optimize distribution and brand representation.•Market Analysis: Analyze market trends and competitive landscape to inform strategic decisions and drive brand positioning.I am committed to leveraging my expertise to foster brand loyalty and drive sustained growth in the region.

As a Project Key Account Manager, my core responsibilities included:•Concept Development: Defined the concept and policy direction for national retail stores to enhance brand positioning.•Strategy Formulation: Developed effective strategies and major sections of development plans to drive growth.•Workflow Management: Ensured efficient workflows with national retail stores to optimize operations and communication.•Promotional Planning: Prepared promotions and programs to boost product visibility in national retail outlets.•Efficiency Calculations: Provided calculations to assess the effectiveness of development projects and ensure alignment with business goals.Achievements:•Pioneering Project Launch: Successfully launched the auto accessories corner project in retail chains, becoming one of the first in Ukraine to implement this concept.•Sales Growth: Contributed to a 15% increase in sales within the first six months of project implementation.•Client Engagement: Strengthened relationships with over 20 key national retail stores, resulting in a 10% improvement in collaboration efficiency.•Promotional Success: Executed promotional campaigns that led to a 25% increase in product visibility and a 12% rise in customer engagement.Through these efforts, I not only established a new market segment but also positioned the brand as a leader in the auto accessories space.

As the Head of the Sales Department in the West region of Ukraine, I spearheaded initiatives that significantly enhanced our market position and drove substantial growth in revenue. My key responsibilities included:•Market Intelligence Gathering: Collected and analyzed comprehensive data on regional market dynamics, including competitor activity and consumer demand, resulting in a more informed strategic approach to sales. •Strategic Growth Analysis: Developed and executed targeted growth strategies based on market analysis, which contributed to a 35% increase in regional sales within the first year.•Distribution Development: Organized the distribution framework, identifying and securing relationships with 30+ wholesale buyers and partners, which expanded our market presence by 40%.•Sales Team Coordination: Led and motivated a team of sales managers to ensure effective merchandising practices, achieving a 25% increase in sales productivity.•Contract Management: Coordinated economic and financial agreements with regional partners, ensuring 100% compliance and timely execution of all contracts.Achievements:•Revenue Growth: Drove a remarkable 150% increase in regional revenue over two years, surpassing sales targets by $2 million.•Market Expansion: Successfully captured a 30% market share in the West of Ukraine, positioning the company as a leading player in the auto accessories segment.•Customer Acquisition: Onboarded over 100 new clients annually, resulting in a 40% increase in the customer base.•Customer Satisfaction Improvement: Enhanced customer satisfaction ratings by 20% through diligent relationship management and follow-up initiatives.Through strategic leadership and a focus on results, I successfully transformed the sales landscape in the West of Ukraine, delivering measurable impact and sustainable growth.

Functional Responsibilities:•Sales Strategy Development: Created and implemented sales strategies to increase market share, resulting in a 30% growth in sales within the first year.•Client Relationship Management: Managed a portfolio of over 150 clients, fostering relationships that contributed to a 40% repeat customer rate.•Product Knowledge Training: Conducted training sessions for the sales team on new auto accessory products, enhancing product knowledge and resulting in a 25% increase in upselling.•Market Analysis: Analyzed market trends and competitor activities, leading to the introduction of three new product lines that generated $500,000 in additional revenue.•Sales Forecasting: Developed monthly sales forecasts with a 95% accuracy rate, enabling better inventory management and reduced stockouts.Achievements:•Revenue Growth: Achieved a sales increase of 150% over the year, exceeding targets by $1 million.•Award Recognition: Received the “Top Sales Manager” award for two consecutive years for outstanding performance and leadership.•Customer Acquisition: Successfully acquired 100+ new clients annually, expanding the customer base by 25%.•Team Performance: Led a sales team that consistently met or exceeded quarterly sales goals, averaging 120% achievement.•Customer Satisfaction: Improved customer satisfaction scores by 15% through effective follow-up and support initiatives.

As a Sales Manager for auto accessories, I focused on driving sales and building customer relationships. My key responsibilities included:•Market Research: Conducted research on the auto accessories market, identifying trends that led to a 7% increase in targeted outreach.•Sales Strategy Implementation: Executed strategies resulting in a monthly sales growth of 5% and an annual revenue increase of $100,000.•Customer Relationship Management: Developed relationships with over 100 clients, achieving a 10% retention rate through personalized service.•Product Knowledge Promotion: Educated clients on product features, leading to an 8% increase in upselling opportunities.•Sales Reporting and Analysis: Compiled weekly reports to track performance and identify improvement areas.•Team Collaboration: Worked with marketing on campaigns that boosted product visibility, resulting in a 13% increase in inquiries.Achievements:•Sales Growth: Achieved a sales target of $166,000 in my first year, surpassing expectations by 7%.•Customer Acquisition: Secured 37 new clients, expanding the customer base.•Award Recognition: Named “Rising Star” in the sales department for outstanding performance.•Satisfaction Improvement: Contributed to a 5% improvement in customer satisfaction ratings.Through dedication and a results-oriented approach, I contributed to the growth of the auto accessories division, establishing a strong foundation for my sales career.