Dimitris Serifis is a digital strategy expert in the tourism industry, with experience in the field since 2006. Having completed his studies in computer science and attaining postgraduate specialization in eCommerce, he went on to deliver, both at a technical and a consulting level, important projects for all segments of the tourism sector (Hospitality, Cruises, Destinations, Experiences, Travel Agencies). His vision is the digital upgrade of the Greek tourism industry, and towards this goal he has paved the path to improve the perception of tourism executives regarding matters of technology. Within this framework, he is frequently attending conferences as a keynote speaker, has become a mentor in technological tourism startups as well as participating in a plethora of educational seminars and workshops.The highlights of his journey include him instigating the discussion, already since 2009, regarding the need to attract “direct bookings” for Greek hotels, as a way of expanding profits and improving the overall quality of the Greek tourism product. He has developed innovative projects within the Greek market, such as the first dynamic packaging web application as well as the first Destination Specialist Program platform for the city of Athens.He has served as a board member of the International Federation for IT in Travel and Tourism, founding the Greek chapter of the organization at the same time. Since 2008, he is the founder and CEO of Nelios Digital Marketing Agency, rendering it as a leading provider of digital marketing services for tourism business, with an annual clients contract renewal rate of 96% and a presence that spans across 6 countries.Specialties: Digital Transformation, Hotels Direct Bookings, Hotel Digital Marketing Strategy, Travel Technology, Digital Marketing, Digital Strategy, Business Development