■ Planning and developing marketing strategies and implementing marketing campaigns to build brand awareness and products in Chinese speaking markets; the business was nominated by the university for Santander Universities Entrepreneurship Awards■ Managing digital presence including website content and social media channels for Chinese speakers■ Identifying market opportunities and consumer trends in the target markets by analysing website data and social networking performance

■ Maintained and updated the official website and social media channels to promote television drama series■ Created brand awareness and potential of TV productions via online interactive activities; promoted TV productions to audiences through digital marketing campaigns■ Managed paid advertising to increase public exposure of specific television productions and to grow the online audience■ Analysed business and social networking data to clearly identify the target audiences of each drama series and tailor compelling messages to the targeted groups

■ Acted as a media liaison■ Wrote press releases to media for media coverage■ Analysed media coverage to identify the issues and solutions■ Planned public relations activities for promoting actors’ upcoming films and TV series■ Executed online and offline events for the 20th Anniversary of Estée Lauder’s Breast Cancer Awareness Campaign; Invited over a hundred celebrities to participate the event via social media

■ Lined up and interviewed famous entertainers■ Reported stories for live television broadcasting■ Developed ideas for special reports