Serina Jones-Welch Email and Phone Number

Clients: My Talent Planner | BIS Safety Software | Your Family Builder | ChuckJoe Agency (Sumo Citrus) | Lanmark360 (Church & Dwight/Therabreath) | Shrewd Agency (CrowdSmart.ai) | Tux/Hifens (Orapharma, Arestin)Seasoned Digital Marketing professional with solid knowledge of both Traditional & Digital channels. Demonstrated history of successfully launching and managing high-impact, integrated campaigns that consistently meet client KPIs across digital & traditional platforms. Extensive proficiency in executing local, regional, and national campaigns across a range of industries, including Technology/SaaS, Healthcare/Pharma, Retail, Travel, Telecom, Auto, and Entertainment. Well-versed in B2B & B2C marketing strategies as well as strong knowledge in both traditional & digital channels. A forward-thinking strategist and collaborative team contributor adept at managing multiple projects and adapting to evolving priorities.

Clients: Allegiance Gold | TeleleafDeveloped marketing strategies, media recommendations & deck presentations to raise awareness, drive conversions and increase revenueHelped land two of their largest clients to dateConsulted with team to expand digital offerings and onboard new platformsTrack (KPIs) to measure the campaign performance. Analyze user data to identify areas for improvement and implement data-driven optimizations.Strategically guided clients across multiple digital media channels​​Leveraged data, tools, market research, and competitive trends to generate strategic insightsSupport comprehensive B2B brand strategies aligned with the company's overall goals and objectives & drive efficiencies & conversions

Client: Los Angeles ZooPlanned & executed highly targeted, performance-based tactics for the LA Zoo Winter event across digital and traditional channels.Negotiated partnerships, securing a feature on Inside SoCal Segment (KCBS/KCAL) and driving promotion through social media, CTV, Google search linear TV & iHeart radio.

Clients: All Tune & Lube | One Championship | Rise MedicalAll Tune & Lube: Direct all local marketing initiatives in the Columbus market including SEO, Social Media, local TV partnerships, PPCSet up & optimize Facebook, Instagram paid social media campaigns, Set up & optimize Google ADs &, PPC campaigns + Bing PPC, Developed local market strategy recommendations to drive in shop visitsResearch new local market opportunities, vendor partnerships & negotiationOne Championship: Handled U.S. marketing initiatives, review & negotiate digital media proposals, vendor negotiations, provide final media recommendations to client, Research new opportunities & partnerships to build up fan funnel, Worked alongside the Singapore digital team to align on campaign strategies & performance, Negotiated with publishers such as Barstool Sports, TMZ, Complex, Sherdog, Fansided, ESPN & USA Today to ensure campaigns included editorial sponsorships, custom articles, native editorials, added value & social amplificationRise Medical: Developed a full-funnel Omni channel marketing recommendation, which nurtures the entire patient lifecycle from brand discovery to conversion, Optimize live campaigns based on real-world clinical data, driving business outcomes, Identify and reach up to 1.6M+ verified and opted-in HCPs based on comprehensive real-world clinical data, Segment and market to healthcare providers in real time, reaching more than 1.6M verified healthcare providers increasing audience quality (AQ), visits and script performance like TRx, NRx and NBRx (HIPPA compliant)

Clients: GSK | Foundation Medicine | OrapharmaA key member of an integrated cross-functional team working to bring marketing & communications campaigns to life across all types of paid media from print & broadcast to digital advertising & emerging mediums. Collaboratively lead internal and client strategic thinking to ensure proposed media tactics directly achieved client strategic initiatives.

Clients: La Z Boy | Lumber Liquidators | Greater Ft. Lauderdale AllianceWorked with team on the La-Z-Boy's FY’21 media plan strategy presentationGuided the Lumber Liquidator team on Spring Grand Opening plan presentationWorked closely with the team to prepare the Greater Ft. Lauderdale Alliance FY’21 media plan presentation. Worked with junior staff on building their knowledge of the planning and strategy processGuided the entire planning process across all clients to ensure work is completed and delivered in a timely manner and to specifications

Client: Fox EntertainmentAssisted team on the Fox Entertainment fall season premieres. Prepared cost analysis, POVs for clientWorked with team to prepare presentation proposals for Fall & MidSeason Planning recommendations

Client: Call of Duty (Modern Warfare) LaunchAssisted team on the Activision launch of Call of Duty Modern Warfare, prepared presentations/client proposals for Beta, Story, Reveal and Launch campaigns

Client: Micron TechnologyDeveloped and implemented Micron Technology’s paid social media & recruitment campaigns (Facebook, IG & LinkedIn) across U.S. local markets Executed LinkedIn pipeline builder recruitment campaigns across India & Malaysia resulting in a CTR of 8%-10%Support comprehensive B2B brand strategies aligning with the company's overall goals and objectives.Optimized targeting based on analytics for Micron campaigns/KPI goals

Developed media plan proposals including placement & content channel recommendations based on client’s campaign objectivesManaged all phases of the pre and post sale digital campaign process including creating media plans, gathering assets for trafficking, pacing, reporting and billing Built out RFPs and IO approvals while ensuring timelines and goals are metWorked cross functionally with varying departments (Ad Operations, Inventory, Revenue Ops, etc.)Developed a deep understanding of Client Ads products and sales offeringsSupported Customer Success Managers to create and track proposals, analyze post campaign delivery and billing

Marketing consultant assisted company with marketing/media strategies to engage customers and improve business opportunities, both through retaining existing clients and attracting new ones

Client: 21st Century Fox Collaborated with team on the integrated planning and execution of 21st Century theatrical releases, including – Hidden Figures & Assassin’s Creed

Client: Lionsgate Theatrical ReleasesWorked/Consulted with the Mindshare team in the planning & execution of all upcoming Lionsgate Theatrical Releases

Review all incoming RFPs, Collaborate with sales team to determine strategy, create recommendation for client to achieve all KPI's. Over see media campaign performance, summaries & analysis. Identify new strategies and insights. Lead mobile/tablet marketing strategies, working with the CEO as a direct report
Developed mobile campaign strategies targeted towards accomplishing an array of RFP objectives for multiple Enterprise clients. Moved team away from submitting a basic capabilities deck to more tailored RFP’s which led to a 35% increase in the company's monthly revenue. Worked with vendors to develop custom creative executions, while facilitating communication between
 client, creative team and media partners

Clients: Providence Hospital, Rosland CapitalNegotiated and placed media across multiple publishers, Worked with account team to provide existing clients with strategic campaign recommendations, Set up of tags, pixels, and conversion tracking implementations on client sites and landing pages including Google Analytics, Google Tag Manager, Competitive analysis: high performing keywords, traffic sources, link strategies & insights into how to utilize competitor data to create successful campaigns

Clients: Meineke & Macco RebrandingDeveloped & managed communications strategies, plans & budgetsAnalyzed usage patterns to understand ways in which customers used company products and servicesDeveloped and implemented campaigns for email, online advertising, CRM, search engines and directmail. Defined and tracked campaign effectiveness and adjusted strategies accordinglyPlanned and launched innovative, creative and effective communications campaigns