- Digital strategy and project management of digital marketing projects- Drive and manage web enhancements to optimise customer journey and touch points- Collaborate with internal stakeholders, creative and technical vendors to drive business outcome- Adopt Centre of Excellence model by recommending new digital capabilities and providing best practices for markets to adopt

- Part of AIA Vitality team to drive engagement and lead conversion- Managed digital marketing activities such as website landing pages, eDM to members- Managed partners' content on website and offers- Drive engagement using mobile app functionality and increase return visits

- Manage programs and campaigns for APAC region including ASEAN, China, ANZ and India- Drive demand generation for online programs, workshops and virtual conferences/webinars at APAC level- Manage all demand generation aspects such as eDM, landing pages, segment targeting to drive registrations and sign-ups- Increase membership base and newsletter subscription for Developer programs through different channels- Launch new microsite with fresh topics to create awareness and drive whitepaper and software downloads. Work with agency to drive traffic through SEO/ SEM.- Ensure all leads get flowed through and assess programs based on opportunities, pipeline and ROI

- Manage advertising and marketing plan and activities for online shopping website http://sg.bestbuy-world.com/- Drive new members and sales through online, social media and print- Manage the marketing mix of pricing, promotion and products to improve profitability and sales- Identify growth areas in existing products and develop new product range- Increase membership base and sales revenue

- Manage ATL and BTL marketing campaigns- Budget management for marketing campaigns- Online Media: Drive traffic to Alibaba.com through strategic online media buy in targeted countries and regions- Outdoor media buy: Drive outdoor advertising campaign from planning to implementation in conjunction with campaign objective and target audience at HK Int’l Airport, transport system such as taxi, MTR, Airport Express train etc.- Trade Shows: Participate in major trade shows in Asia to increase brand awareness, partner with leading trade show organizers for trade show and sponsorship- Events Management: Plan, market, organize and execute inaugural member event in Mumbai, India and awards presentation ceremony for “e-Business Champions of the Year” in Hong Kong

- Market products and services through eDM, direct mail, collaterals, online and trade shows- Track and analyse results of marketing campaigns- Involved in planning of China Sourcing Fair, trade show in Shanghai, Hong Kong and Dubai