Serina N. Email & Phone Number

Creative and enthusiastic communications professional with 14 years of progressive experience across aviation, consumer technology, lifestyle and food/beverage industries. Currently work at Alaska Airlines as an Employee Communications Manager driving communications strategy for Labor Relations, Community Relations, our uniform program, livery launches (like the Our Commitment aircraft, Disney-themed planes including Star Wars and Toy Story, universities and professional sports teams) and our company’s Diversity, Equity and Inclusion initiatives. I previously owned communications for Safety, the maintenance & engineering division and sustainability initiatives. Before joining Alaska, I served as an account manager for the Microsoft Education business and assisted with corporate communications for Ste. Michelle Wine Estates. Prior to joining WE for the second time, at Kiterocket I was an account lead for Stemilt Growers, Closet Envy, Tokyo Smoke, and Weimann Maclise Family of Restaurants, responsible for daily client communication, writing and executing digital marketing and PR campaign plans as well as directing account teams on everything from material creation to media relations. Instrumental in creating influencer programs from the ground up, I had strong relationships with media and food bloggers nationwide. Specialties: Strategic Campaign Planning, Internal Communications, Project and Budget Management, Event Management, Media Materials Development, Pitching, Coverage Reporting, Proficient in AP style, Consumer PR, Tech PR, Social Media Monitoring, Coaching, Sales, Public Relations, Communication, Marketing, Customer Service, Broadcast Media Relations, Team Management/Leadership, StorytellingPlatform/tools experience: Canva, Cision, CisionPoint, CisionShowroom, Critical Mention, BurrellesLuce, Grouphigh, Radian6, Brandwatch, Hootsuite, iMovie, Citrix OneView, Wordpress, HubSpot, Google Analytics, Dreamweaver