At Pictory.ai, I am dedicated to shaping and sharing our brand’s story through innovative strategies and compelling narratives. My role involves:- Strategic Communication: Developing and executing PR campaigns that enhance our visibility and influence across key markets. I ensure our messaging resonates with our target audience and aligns with our corporate goals.- Media Relations: Building and nurturing strong relationships with media professionals to secure and grow media coverage across all platforms. I act as the bridge between our brand and the public, handling all media inquiries with precision.- Content Creation: Crafting high-quality, engaging content for press releases, media kits, and social media that captures the essence of our cutting-edge technology and industry leadership.Crisis Management: Preparing and responding to crisis situations with professionalism and poise. I maintain our brand’s integrity and trust with stakeholders during challenging times.- Analytics: Leveraging data to assess the effectiveness of our PR activities and to drive continuous improvement in our strategies.

In my role at Canary Mail AI, I focus on enhancing our brand presence and ensuring our innovative email solutions reach the right audiences. Here’s what I do:- Media Engagement: I connect with journalists and bloggers to get our breakthroughs and insights featured in the media.- Content Development: I create straightforward and engaging content for our press releases and social media platforms.- Brand Messaging: I ensure that all our communications reflect our core values and mission to provide secure, intelligent email solutions.- Analytics: I monitor the effectiveness of our PR strategies and adjust plans to improve our reach and impact.

As a Public Relations Executive at MELD, a pioneering non-custodial DeFi banking protocol, I leveraged my expertise to bridge the gap between cryptocurrency innovations and mainstream media narratives. My role involved:- Strategic Communication: Crafting and disseminating clear, compelling messaging that articulated MELD's mission to revolutionize the intersection of crypto and fiat currencies through advanced DeFi solutions. I ensure that our communication strategies align with our business objectives and resonate with both crypto-savvy and traditional audiences.- Media Relations: Building and maintaining strong relationships with key media outlets in the fintech and blockchain spaces. I proactively managed media inquiries, press briefings, and interviews, positioning MELD as a leader in DeFi innovations.- Crisis Management: Prepared and responsive, I handled potential PR crises by coordinating swiftly and strategically with our team to mitigate any negative impacts on our brand reputation.

- Develop media relations strategy, seeking high-level placements in print, broadcast, and online media to increase company visibility- Build connections with media and key journalists through a mix of channels, from traditional to digital and social.- Ensure that our PR efforts serve to achieve immediate and long-term business goals- Forecast news cycles and identify areas of trending public interest- Understand the competitive landscape, staying ahead of threats to our brand image- Establish a media relations plan, with actionable strategies for high-level placements

The event was focused on the exploding phenomenon of #Web3 — widely seen as the next evolutionary phase of the internet — with a particular focus on the metaverse, #NFT’s, #Gaming and how DAO’s play an increasingly large role in our lives: how we work, play and socialize.NFTs functioned as tickets for the festival, and unlocked an array of experiences among the event's many “realms” — areas of the festival with their own look and feel, whether futuristic and cyberpunk-esque or a mystical “fairy forest”. Dotted around the BlockDown site poped up experiences, performances and art installations brought the potential of the #metaverse into the real world.

- Evaluated and established the public relations plan and strategy- Engaged with marketing department to ensure that the PR campaigns are aligned with all company strategic goals and relevant plans for growth and new business opportunities.- Leveraged existing media relationships, including broadcast, traditional, and online) to land prominent placements- Pitched new ideas, and amplified content and social concepts to propel brand awareness while representing the brand voice, and staying consistent with current trends and media opportunities- Wrote timely press releases and media kits- Handled all inbound media inquiries and requests

- Carried out and attained the mission and the goals of the Affiliate unit- Partnered with new Affiliates and create long-term client relationships across all ArctX product verticals and key markets- Coordinated the creation of a marketing plan- Corresponded regularly with Affiliates via all communication channels to maintain and optimize relationships- Monitored performance of affiliates, such as source of traffic, the quality of their traffic and the revenues they are generating to increase ROI and reach KPIs- Reactivated and engaged affiliates already in our system- Owned outcomes and incremental improvement for affiliates- Improved client consultations and determined needs through teammanagement.- Identified new potential opportunities and conducted competitor analysis

Created, planned, and executed public relations strategies in order to maintain and enhance the perception of different Kickstarter & Indiegogo products (tech, lifestyle etc.) among various internal and external audiences.- Formulated PR plans and strategies- Conducted research and analyzed public opinion- Built and maintained targeted media lists, and nurtured relationships with key reporters- Wrote press releases, speeches and other PR copy - Facilitated the resolution of disputes with the public or external vendors- Monitored and analyzed the effectiveness of PR campaigns and communicate insights to management- Measured PR program impacts using regular reporting- Organized, scheduled, and prepared key leaders for press interviews- Ensured all communication is cohesive with the brand image- Pitched story ideas and content to mediaI believe that a solid foundation is imperative to growth. Coupled with strategic marketing, PR and digital marketing strategies, there are unlimited ways to promote your brand, increase your visibility, attract a base of raving fans -- and make money.

WCIT is the signature event of the World Information Technology & Services Alliance (WITSA), a consortium of ICT associations from 83 countries, representing 90% of the industry. For 40 years, technology leaders—CEOs and investors, policymakers and government officials, academics and technologists—have joined in this annual event to discuss the state of the industry, where it is headed and what it means for our future. Past speakers include Bill Clinton, Vint Cerf, Bill Gates, Ginni Rometty, Larry Ellison, Anne Mulcahey, Faqir Chand Kohli, and Michael Dell.