Serish Khera Email & Phone Number

Wooburn Green, England, United Kingdom

Support the Director of Sales & Transformation in the head office with leading innovation and maximising digital routes and user experience into the CALA Homes, Legal & General Homes and HomeAgain websites including automated database communications, paid social media, digital display and programmatic. Covering 8 regions thoughout England and Scotland.• Develop strategies and tangible delivery plans for core digital channels, aligned to sales and marketing objectives as well as the wider business objectives related to brand awareness, audience engagement and lead generation • Strategic ownership and development of Salesforce Marketing Cloud, emails, social media, AdWords etc. and improving report-ability of paid digital campaigns• Strategic ownership and continuous development of the CALA Group websites: CALA Homes, Legal & General Homes and HomeAgain• Manage the technical integration of Marketing Cloud with third party apps, the CALA websites and Sales Cloud and Service Cloud• Liaise with chosen agencies with various agencies and internal stakeholders to help create innovative strategies to achieve relevant business objectives• Roadmap future strategies and ideas in to an achievable timeframe with the required resources• Consult, develop and execute personalised journeys for target audiences via digital channels, Journey Builder and the websites• Utilise strong analytical ability to create end-to-end user experience across multiple channels and all digital customer touch points• Analyse digital channels performances and optimise• Plan, execute and measure experiments and conversion tests• Identify insights and trends to continually optimise performance & spend• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns and platforms• Monitor, evaluate and champion emerging approaches, best practices & technologies• Revise and produce annual budgets for web development and digital channel usage

Support the Director of Group Marketing with leading innovation and maximising digital routes into the CALA Homes, Legal & General Homes and HomeAgain websites including automated database communications, paid social media, digital display and programmatic. • Develop strategies and tangible delivery plans for core digital channels, aligned to sales and marketing objectives as well as the wider business objectives related to brand awareness, audience engagement and lead generation • Strategic ownership of Salesforce Marketing Cloud, emails, social media, AdWords etc. and improving report-ability of paid digital campaigns• Continuous development of Marketing Cloud and it’s applications• Manage the technical integration of Marketing Cloud with third party apps, website and Sales Cloud and Service Cloud• Consult, develop and execute personalised journeys for target audiences via digital channels and Journey Builder• Utilise strong analytical ability to create end-to-end user experience across multiple channels and customer touch points• Work in coordination with the corporate communications team to maximise SEO and online content efforts.• Analyse web traffic metrics and suggest solutions to boost web presence• Analyse digital channels performances and optimise• Plan, execute and measure experiments and conversion tests• Identify insights and trends to continually optimise performance & spend• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns and platforms• Monitor, evaluate and champion emerging approaches, best practices & technologies.

Wooburn Green

Support the Group Marketing Manager with the implementation of marketing plans and assisting the regions and various Group functions to optimise their digital campaigns to help ensure maximum ROI and engagement are achieved as well as the continued development of the website and social media strategy across the business.• Develop strategies and tangible delivery plans for core digital channels, aligned to sales and marketing objectives as well as the wider business objectives related to brand awareness, audience engagement and lead generation • Strategic ownership of the website, emails, social media, portals, AdWords etc.• Consult, develop and execute personalisation for target audiences via digital channels• Research products, services and current strategies to identify new opportunities and improve processes• Analyse web traffic metrics and suggest solutions to boost web presence• Develop SEO strategy, managing ongoing plan, define best practice, execute & optimise constantly• Analyse digital channels performances and look for ways to enhance and fine tune their effectiveness• Plan, execute and measure experiments and conversion tests• Utilise strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touch points • Identify insights and trends to continually optimise performance & spend• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns and platforms• Monitor, evaluate and champion emerging approaches, best practices & technologies.

Wooburn Green

I work within Group Marketing is to oversee 8 regions and ensure all marketing communications are accurate and within brand guidelines. I have progressed quickly through my role and my responsibilities continue to grow into a more strategic field:• Website Management: Updating the website content, imagery and authorising changes from regional marketing managers. A main focus of my role is ensuring the changes made on the website is a true reflection of current events and availability as well as in line with brand guidelines. I also help to add news regularly and ensure we are optimising effectively for SEO• Website Development: Working closely with our chosen agency, I am involved in on-going web developments and projects to optimise for a better user experience as well as increasing overall conversions on the website. E.g. adding new panels to development pages for better navigation through the site and mobile navigation• Email Marketing: Using campaign monitor, I help to create and release tracked emails for each of the regions, whilst also testing features such as A/B testing. I also liaise with agencies to create emails for external databases• SMS Marketing• Social Media Strategy: I have produced and scheduled the social media posts in the past. Using sales and marketing reports I created content to share across the company social pages. I now look at how we can optimise our social channels by sharing more relevant and engaging content via the right channels• Paid advertising: having worked in an agency before, I am able to help provide insight on online paid advertising (GDN, FB, remarketing, PPC). This is something I particularly enjoy as I am able to use my experience and provide strategies and suggestions to improve performance by reviewing aspects such as ad creative, format and targeting• Content Marketing• Google Analytics Reporting

Marlow

Working within the digital team, my job role is continuously expanding, where I have worked in a number of digital areas:• Website Management, updating multiple website’s SEO, content as well as promoting bespoke offers• Email Marketing (Exact Target and Salesforce), is a recent skill which I am still developing, but currently I am able to upload and make basic amends to html emails and broadcast to large data lists• PPC Management, working across multiple accounts on a daily basis, managing budgets, optimising the accounts and bid management • GDN Management, particularly in the automotive industry managing over 150 campaigns regularly and providing insight across the agency on latest features of the AdWords platforms to help drive campaigns forward• Google Analytics Reporting• Social Advertising, such as Facebook Advertising • Internal Digital Reports, providing quarterly insights on the performances across the digital platforms for internal use to help drive digital activity forward and strategize for future campaigns

Uxbridge

This was a temporary full time position where my main duty was to support the Business Support Team EMEA. My role included:• Compiling data and reports as required• Producing and preparing sales and marketing documentation• Dealing with correspondence and emails• Diary management• Arranging travel requests, meetings, appointments• Handling expenses• Overseeing the organization of events and conferences including other key meetings• Processing and maintaining procedures• Liaising with distributor services EMEA to provide logistics

Maidenhead

This was a temporary part time position where my main duty was to monitor social media looking for any potential harming posts for a client. My role included:• Social Media Crisis Management• Experience in Radian 6 and Facebook Admin• Market/PR Research

Slough

Work alongside management helping staff and customers with general enquiries. In my first year, I was promoted and recognised as a senior staff member. My role includes the following:• Experience in financial responsibilities in cashing-up the tills and preparing the float for the next day • Delivering excellent customer service and handling complaints by providing solutions or alternatives• Shared responsibility with management and supervising/leading staff• Training new staff and providing support for all staff• Develop and promote good team work to reflect excellent standards• Recognised as top performer in KPI’s (Key Performance Indicators)• Motivating staff to reach personal goals such as KPI’s whilst also participating to help the store reaches its overall goal• Merchandising stock to emphasise customers awareness of products on offer• Ability to work across the departments and provide knowledge and specifications on individual products and services• Building a positive rapport with customers and colleagues

Pinner

As an intern within a start-up company I was not limited to certain job roles and completed work for both marketing and sales. My role included the following:• Experience in using the CRM model to identify current and potential leads• Proof reading• Learning about SEO and Google Webmaster• Copywriting duties• Market research• Involvement and development of the sales process and other marketing activities such as generating ideas for the launch of the product• Managing Social Media accounts

Postgraduate Diploma, Digital Marketing, Distinction

Bachelor'S Degree, Business Management, 2.1

Modules include: Marketing, Project Management, Managing Yourself and Others (Organisational Behaviour), Accounting for Business.

Bachelor'S Degree, Sports Science

A-Levels, Business Studies, Chemistry And Biology, (B-D),

10 Gcse'S (A*-C), 10 Gcses Inc Maths, Science And English (A*- C)