Serkan Heper work email
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Serkan Heper personal email
17 years of professional management experience working in the fields of Product Marketing, Brand Marketing, Product Launches, Project Development, Business Development and Sales in multinational IT and Consumer Electronics companies. Team Manager, having leader, achiever, result focus, customer oriented, strategic driver and multicultural good communicator personality. Keywords: B2B Marketing, B2C Marketing, Team Manager, Strategy Management, Business Development, Effie Award, C Level Relationship Management, Sales, EMEA&META Experience, Key Account Management, Product Launch, Brand Launch, Project Management.
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International Sales ManagerTrc - Teak Resources Co. Jan 2023 - PresentSingapore- MENA region sales management of TRC products- as Log, Lumber and Square type of Teak Wood -
Menat Sales DirectorSebra.Ag May 2022 - PresentSão Paulo, Brazil- Managing sesame sales from Brazil to producers in Türkiye, the Middle East, North Africa and India- Management of existing customers and new customer business development in Türkiye, Middle East, North Africa and India region- Being based in Istanbul -
Marketing Development ManagerIntel Corporation Oct 2011 - Aug 2016Istanbul,TurkeyResponsibilities: As Marketing Development Manager responsible for B2C and B2B marketing management with key partners initiating and driving co-marketing strategy. Budgeting marketing plan of each customer for media vehicles including Print, Audio, Video, Digital and Social on both B2C&B2B type of businesses. Developing new areas of business and creating new opportunities for Intel and its customers by enabling them to transition to new technologies. Building strategic relationship with C Level Executives. B2C Achievements:• Active role in winning 1 Effie Gold Award (HP&Teknosa Project in 2015) and 2 Effie Bronze Awards (Asus&Teknosa and Casper-Toshiba&Turkcell Projects in 2016) for 2in1 Type of PC Category TV Advertisements. Managed end-to-end marketing plan with $10M Budget and achieved 2X growth in sales out numbers. • Managed Turkey Launch Event for Intel`s first Smartphone design (Zenfone) with Asus. Led pre-launch, post-launch marketing activities and channel sales efforts making Turkey as #1 Intel based Smartphone sales country in META. • Built and maintained C Level Strategic Relations with Multinational Key Customers like Asus, HP, Samsung, IBM managing internal and external key stakeholders. B2B Achievements:• META Divisional Award in recognition of 2ku Core i7 vPro Ultrabook, 2ku Xeon E5, 5ku Core i5 vPro Desktop win in Turkey`s largest bank ZIRAATBANK, the largest server deal in years and largest Ultrabook vPro purchase in Q113• META Divisional Award in recognition for winning strategic 10Ku deal and establishing vPro as the platform of choice in TURKISH STATE SECURITY with 3 form factors (DT, UB, AIO) and 3 different producers in Q313• META Divisional Award in recognition for great customer orientation on the TURKISH MINISTRY of JUSTICE Tender and winning the strategic 13.5Ku Desktop deal in Q315. -
Business Development Manager - Telco ChannelIntel Corporation Oct 2014 - Jun 2016Istanbul, TurkeyResponsibilities: As Business Development Manager responsible for leading sales through and sell with projects with Telecom partners (Turkcell, Turkcell Superonline, Turk Telekom and Vodafone), initiated new deals, planned and drove the execution of marketing plan and budget together with project partners (Device Suppliers, Marketing Agencies, Intel&Telecom Partner internal stakeholders). Achievements:• EMEA Recognition Award in recognition of Worldwide 1st 2in1 (Tablet&Notebook Category) Telco GO BIG INITIATIVE resulting in introducing 2in1 Category thru 3 main Telco`s (Turk Telekom, Turkcell, Vodafone) in Turkey in Q116. • Created Best Practice Projects in Turkey. By Sharing the winning process and experience with other countries in META&EMEA, following projects implemented with Turkey leadership. Turkey 2in1 Category Creation Marketing Plan, Intel ASUS Smartphone Launch Event, Intel Smartphone Tablet Marketing Plans to Telecom Players (Turk Telekom, Turkcell, Vodafone). • Pivotal role in winning 1 Effie Bronze Award (Casper-Toshiba&Turkcell Project in 2016) for 2in1 Type of PC Category TV Advertisement. Managed end-to-end marketing plan with $2.5M Budget and achieved 10ku growth in sales out numbers.• Winning new designs at Telekom partners` category management departments, increased Intel based tablet sales out market share to 26% in Telco channel and positioned Turkey as the #1 country for Intel tablet business worldwide in 2015. -
Retail Marketing ManagerIntel Corporation Oct 2008 - Oct 2011Istanbul, TurkeyResponsibilities: As Retail Marketing Manager responsible for Intel Retail Marketing Program deployment, led and drove Intel country retail marketing strategy with key electronics retailers. Managed In-Store, Out-Store, Field and Trade marketing plans with retail agencies. Hired, trained and managed 4 regional and 20 store based Field Sales Force. Initiated Intel based PC campaigns with PC Suppliers like Casper, Hp, Lenovo at retail channel. Achievements:• META Divisional Award in recognition of successfully running META Retail Programs on the ground that resulted with an all time high Market Segment Share of 92.4% in Q109 measured by GFK Company. • META Divisional Award in recognition of pushing Core branded CPU sales mix to 90% and selling 80k units in one month at Telcos and Retailers with 3G Service Data Bundles in Turkey and Saudi Arabia. • EMEA Recognition Award for outstanding Q409 Mystery Shopping Results: Highest CPU relevance and highest Intel recommendation. • META Divisional Award in recognition of an outstanding Small Format Retail and Large Format Retail integration in RSP Advocacy thru delivering record volume online and offline training with the field team. • Led and structured of Intel Retail Marketing Program Deployment in Turkey achieving the strategic implementation by winning key retailers like Teknosa, Vatan, Electro World and Best Buy. • Adapted Intel Brand Simplification Strategy in Turkey by launching Intel Core i3, Core i5 and Core i7 brands through a joint PC campaign with Vatan achieving 2M people reach of targeted segment getting 20% increase in sales out numbers. • Managing store visits and trainings through Intel Field Force team, increased and maintained Intel Brand Advocacy over 90% among Retailer Sales Persons. -
Channel Sales Account ManagerIntel Corporation Oct 2005 - Oct 2008Istanbul, TurkeyResponsibilities: As Channel Sales Account Manager responsible for Key Account Management of local PC Suppliers like Arcelik, Vestel, Datateknik and Escort. Direct sales of 1Mu CPU (~$150m Revenue through Intel distributors) yearly. Enabled new technology transitions and created new business opportunities. Achievements:• META Divisional Award in recognition of great team work between cross functional teams and influencing efforts resulting in selling up to 40ku Core 2 Duo branded CPUs in Ministry of Education tenders. • META Divisional Award in recognition of outstanding contribution toward ramping Vestel as an EMEA notebook ODM (Original Design Manufacturer) with Intel platform launch, achieving 15 new designs and 35ku sales orders as export opportunity for Vestel. • Turkey Country Award in recognition of growing channel sales business by 30% YoY resulting in record breaking 500ku CPU sales in Q407. • META Divisional Award in recognition for influencing and enabling government to deploy and scale Public Internet Access Project and selling up to 60Ku to Core 2 Duo branded CPUs. • Active role in B2B Commercial PC Deals and Campaigns with Government (Ministry of Education, Transportation, Health), Telco and Finance (Akbank, Garanti Bank, YapiKredi) sectors achieving volume increase by setting Intel as vendor of choice. -
Electronics Facility, Ict Purchasing ManagerArcelik Apr 2002 - Oct 2005Istanbul, TurkeyResponsibilities: As Purchasing Manager responsible for management of 15 people from different specialties (Buyers, Engineers and Technicians), 87 suppliers and over $100M purchasing budget, established overall product portfolio and supplier network. Managed selection, deployment and quality assurance of each supplier. Played a leader role in establishing overall operations strategy (Logistics, Production, Importing and Exporting). Achievements:• Led ICT business unit distribution and category management strategies by selecting and signing Key Distribution Agreements for Turkish market on global brands • Managing Purchasing Department Budget (Material Costs, Expenses, Salaries) and getting pivotal role in P/L Management of business unit, increased PC profit margin from 15% to 25%. -
Electronics Facility, Ict Product ManagerArcelik Sep 1998 - Dec 2000Istanbul, TurkeyResponsibilities: As Product Manager responsible for ICT Product Line Management (Product Planning, Development and Marketing Planning (Product, Pricing, Promotion, Distribution), established Beko&Arcelik brands in PC market. Managed product agencies on product marketing parameters like product artwork, point of sales materials, campaign messaging and Trade Marketing Materials)Achievements:• Project management role in creating and leading innovative financial model for the biggest PC campaign in Turkey. Managed key stakeholders like Kocbank, Koc Sistem, Beko and Arcelik and achieved market leader position in 2000 for the consumer PC sales. • Active role in Beko and Arcelik PC Brands launch activities in Beko&Arcelik sales channels around 3000 dealers.
Serkan Heper Skills
Serkan Heper Education Details
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Industrial Engineering -
Executive Master Of Business (Emba)
Frequently Asked Questions about Serkan Heper
What company does Serkan Heper work for?
Serkan Heper works for Trc - Teak Resources Co.
What is Serkan Heper's role at the current company?
Serkan Heper's current role is MENAT Sales Director.
What is Serkan Heper's email address?
Serkan Heper's email address is se****@****tel.com
What schools did Serkan Heper attend?
Serkan Heper attended Istanbul Technical University, Koç University.
What are some of Serkan Heper's interests?
Serkan Heper has interest in Math, Skiing, Soccer, Chess, Sports, Theater, Crossfit.
What skills is Serkan Heper known for?
Serkan Heper has skills like Product Management, Business Development, Product Marketing, Channel, Key Account Management, Consumer Electronics, Marketing Management, Competitive Analysis, Go To Market Strategy, Business Strategy, New Business Development, Multi Channel Marketing.
Who are Serkan Heper's colleagues?
Serkan Heper's colleagues are Priscila Marangoni, Ronaldo Terto, William Silva, Daryne Santana De Faria, Eyde Milhomem, Roberta Godoy, Danitiele Laranja.
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