• Market research and competitor analysis,• Preparation of the project scope, plan and roadmap in accordance with the company's goals and vision,• Ensuring coordination and management of processes CarrefourSA technical teams and 3rd party business partners,• End-to-end management of UI / UX processes,• Managing processes related to legal teams to ensure that the project progresses in accordance with legal processes ,• Evaluating and making decisions about the benefits to be offered to customers within the product in line with analytical outputs,• Preparation and implementation of application user test scenarios,

• Development of new business ideas for the CarrefourSA Loyalty Program,• Management of the development processes of the Uni Kart Project, a first in retail industry. Campaign management, dissemination and communication organization after the project is completed,• Managing end-to-end CRM-based project processes in accordance with agile methodologies with technical teams,• All business development activities to make CarrefourSA CRM system better for customers and 3rd party companies,• Creation and management of long-term or periodic brand partnerships (Akbank, Yapı Kredi, Turkcell, Turk Telekom, THY, Zubizu, Chippin, Hopi, etc.) to add strategic value to CarrefourSA, attract new customers, and ensure customer satisfaction,• Providing campaign management consultancy services for our suppliers, and creating differentiated strategies for valuable, new, potential, lost customers and customer segments based on lifestyle or shopping behavior,• Creating and managing end-to-end data-based marketing strategies for brand partnerships and campaigns (target audience, communication channels and frequencies),• Managing the sales processes of CarrefourSA digital communication channels,• Conducting and managing CRM Department budget,