Serkan Haşlak Email and Phone Number
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I am a seasoned B2B marketing and growth strategist with a proven track record of driving revenue growth and optimization for SaaS companies. With over 10 years of experience in demand generation, marketing operations, and sales enablement, I bring a unique blend of strategic vision, analytical rigor, and hands-on execution to every challenge.My superpower lies in connecting the dots across marketing, sales, and customer success to create aligned, efficient growth engines. From building high-performing teams to implementing data-driven processes and technologies, I thrive on turning complexity into clarity and delivering measurable business impact.Key Highlights:• Founded Pragmatic Growth, a consultancy helping B2B SaaS companies optimize their revenue engines and achieve sustainable growth.• Served as a strategic advisor to C-level executives, providing insights and guidance on go-to-market strategies, demand generation, and sales enablement.• Developed and executed comprehensive demand generation programs, leveraging inbound and outbound tactics to drive qualified leads and revenue.• Built and led high-performing marketing and sales teams, fostering a data-driven, customer-centric culture of experimentation and continuous improvement.• Implemented marketing and sales operations infrastructure, including CRM, marketing automation, and analytics, to enable scalable, predictable growth.• Delivered significant business impact, including 40% revenue growth, 50% reduction in customer acquisition costs, and 2x improvement in conversion rates.Specialties:• B2B SaaS Go-to-Market Strategy• Demand Generation & Lead Management• Sales Enablement & Revenue Operations• Marketing & Sales Technology Stacks• Data-Driven Experimentation & Optimization• Content Marketing & Thought Leadership• Customer Journey Optimization• Cross-Functional Alignment & Collaboration• Team Building & LeadershipIf you're a B2B SaaS company looking to unlock new levels of growth and efficiency, let's connect. I'm always eager to tackle new challenges and make a meaningful impact.
Pragmatic Growth
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FounderPragmatic Growth Nov 2020 - PresentClifton, New Jersey, Us
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Co-FounderNonresident Tax Apr 2024 - Present -
Founder & Managing DirectorHızlıçeviri Oct 2013 - May 2024İstanbul, Tr• Launched Turkey’s first online professional translation service, securing 150k USD in angel investment and a 200k USD Turkish government grant to scale the business. Successfully reached profitability in 2015.• Designed, developed, and executed B2B and B2C sales and marketing strategies to secure 10,000 customers (6,000 B2B and 4,000 B2C) with 45% YoY revenue growth.• Hired, trained, and managed a team of 15+ employees to increase lead generation, qualification, and conversion.• Partnered with the Co-Founder and technical leadership to define the product vision and business strategy.• Managed P&L, cash flow, budget preparation, and product pricing to drive ROI and profitability. -
Head Of GrowthHubtic Jan 2022 - Feb 2024Istanbul, Turkiye, Tr• Crafted positioning, messaging, sales and marketing playbooks, and a go-to-market strategy so watertight, it made revenue pour in like a monsoon• Implemented HubSpot Sales and Marketing Hubs with the precision of a surgeon, leaving no room for inefficiencies• Fused Hubtic's app with HubSpot, creating a real-time financial reporting juggernaut• Assembled SDR and marketing teams so formidable, they contributed a jaw-dropping 40% to the sales revenue -
Growth AdvisorWorkhy Nov 2021 - Feb 2023Istanbul, Kadikoy, Tr• Performed a customer journey and sales process metamorphosis in HubSpot, creating a thing of beauty• Implemented HubSpot Service Hub, elevating customer support to god-tier status• Masterminded a global expansion strategy fueled by market research and competitor analysis• Wordsmithed a content strategy, messaging framework, and positioning so compelling, it made the world sit up and take notice -
Growth AdvisorOplog Jun 2021 - Jun 2022London, Gb• Untangled the data knots in HubSpot, creating a marketing data flow so smooth, it made silk look rough• Worked his magic on Google Ads, slashing lead generation costs like a samurai• Reconstructed the sales process in HubSpot, turning it into a well-oiled revenue machine• Sprinkled his secret sauce on the website design and messaging, making Oplog irresistible to customers -
Growth Advisor - Ceo Office MemberApsiyon Mar 2021 - Mar 2022Altayçeşme, İstanbul, Tr• Served as a strategic advisor on the CEO's office, providing data-driven insights to shape quarterly planning and drive growth across the organization.• Developed a comprehensive sales playbook for Apsiyon's 100+ person sales team, optimizing processes, redefining pipeline stages, and aligning incentives to improve performance.• Spearheaded the creation of a distinctive brand identity, crafting a compelling messaging framework and collaborating with the design team to ensure consistency across all touchpoints. -
Growth AdvisorCode2 May 2021 - Jan 2022Palo Alto, California, Us• Dove deep into the market, unearthing insights on positioning, messaging, and personas• Studied the competition like a hawk, learning their secrets and plotting to outmaneuver them• Built a martech stack so robust, it made data-driven marketing a breeze• Rewired the content creation process, putting the customer front and center -
Growth AdvisorPisano Feb 2021 - Jan 2022London, England, Gb• Slashed and burned through inefficient sales pipeline stages, leaving only the most potent deal creation rules standing• Deployed workflow automation ninjas to obliterate human error and delays, shrinking sales cycles by a jaw-dropping 30%• Unleashed customer lifecycle and evergreen content email automations, keeping the revenue stream flowing• Handcrafted a 3-person SDR dream team, arming them with the skills to conquer• Wielded SEO optimization and LinkedIn ad campaigns like a katana, slicing through the noise to generate leads -
Growth AdvisorHop! Scooter Jan 2021 - Jan 2022• Conjured up a digital marketing spell that had users hopping on scooters left and right• Brewed a secret potion for the perfect ad strategy, leaving competitors in the dust• Transformed Hop into a data-driven powerhouse, where every decision was backed by cold, hard facts• Optimized the heck out of customer acquisition costs, making every penny count -
Growth AdvisorMindbehind May 2021 - Dec 2021Istanbul, Maslak, Tr -
Growth AdvisorFincore Finansal Teknolojiler A.Ş. Jan 2021 - Dec 2021Istanbul, Tr• Whipped HubSpot CRM into shape with automation wizardry and segmentation sorcery• Rebuilt the sales pipeline from the ground up, creating a revenue superhighway• Played product and pricing architect, designing money-making machines• Conjured up a sales development operation out of thin air, growing customer base by 30% in 3 months flat -
Hubspot ConsultantMobileaction Feb 2021 - May 2021San Francisco, California, Us• Performed a data exorcism on HubSpot, banishing bad data to the depths of hell• Reincarnated the sales process and pipeline, creating a lean, mean, revenue-generating machine• United multiple pipelines into one, forging a singular path to product-level reporting bliss• Automated customer journey and webinars like a boss, making every touchpoint count• Rewired the content strategy, electrifying it with customer-centric superpowers -
Chief Marketing OfficerParam Jun 2020 - Dec 2020Ünalan, Istanbul, Tr• Gathered all the power of the company, which is spread over 5 brands, in one brand, Param. • Created a highly detailed brand identity and culture document for the company from scratch and implemented it company-wide.• Created go-to-market strategies for all segments of the company. Launched and managed new brand and product campaigns. • Hired, trained, and managed a 7-person SDR team and 11-person marketing team entirely from scratch.• Re-organized all teams responsible for revenue, switched their mindset from a task-oriented approach to a customer-centric approach.• Developed new marketing and sales funnels to measure and improve all stages of funnels & the success of team members.• Transitioned the company from a direct sales model to lead nurturing, qualification, and product marketing programs, successfully generating 2000+ SQLs per month. (before 150) -
Head Of Digital, EmeaSovos May 2019 - Mar 2020Wilmington, Ma, Us -
Marketing DirectorForiba Jan 2019 - Jan 2020İstanbul, Maltepe, Tr• Hired to build and scale B2B sales and marketing programs across EMEA to increase lead generation, customer acquisition, and revenue growth for a company building a global tax compliance software platform•Transitioned the company from a face-to-face direct sales model to lead nurturing, qualification, and conversion, successfully generating 30+ MQLs per day.• Hired, trained, and managed a 4-person SDR team and 9-person marketing team entirely from scratch.• Led the implementation of HubSpot CRM to enable marketing and sales automation and analytics.• Created detailed dashboards to track and analyze sales and marketing performance against business KPI’s.• Developed brand identity and product marketing to drive brand awareness and product education.• Managed business integration and public relations to support change management during the Sovos merger. -
Sales Development ManagerForiba Jul 2018 - Jan 2019İstanbul, Maltepe, TrEntrepreneur in Residence
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Business Development ManagerPragmacraft Jun 2017 - Jul 2019Resitpasa, Istanbul, Tr -
Business Development SpecialistWe Dream Apr 2012 - Dec 2013Istanbul, Tr• Managed business development for a small start-up company creating interactive, immersive customer experiences and marketing campaigns for multinational corporations and small businesses.• Worked with architects, artists, and design to build and prototype custom solutions for potential clients.• Negotiated and secured contracts with Renault (30k USD), Nokia (15k USD), and Microsoft (15K USD).
Serkan Haşlak Skills
Serkan Haşlak Education Details
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Yıldız Teknik ÜniversitesiMechanical Engineering
Frequently Asked Questions about Serkan Haşlak
What company does Serkan Haşlak work for?
Serkan Haşlak works for Pragmatic Growth
What is Serkan Haşlak's role at the current company?
Serkan Haşlak's current role is Data-Driven B2B Marketer | Unlocking B2B Growth with Revenue Operations, Demand Gen & HubSpot Mastery.
What is Serkan Haşlak's email address?
Serkan Haşlak's email address is se****@****iri.com
What is Serkan Haşlak's direct phone number?
Serkan Haşlak's direct phone number is +185088*****
What schools did Serkan Haşlak attend?
Serkan Haşlak attended Yıldız Teknik Üniversitesi.
What are some of Serkan Haşlak's interests?
Serkan Haşlak has interest in Science And Technology, Translation, Economic Empowerment.
What skills is Serkan Haşlak known for?
Serkan Haşlak has skills like Business Development, Team Leadership, Market Research, Sales, Crm, Project Planning, Entrepreneurship, Project Management, Digital Marketing, Competitive Analysis, Customer Development, Marketing Strategy.
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