Serkan Haşlak Email & Phone Number

Clifton, New Jersey, US

İstanbul, TR

• Launched Turkey’s first online professional translation service, securing 150k USD in angel investment and a 200k USD Turkish government grant to scale the business. Successfully reached profitability in 2015.
• Designed, developed, and executed B2B and B2C sales and marketing strategies to secure 10,000 customers (6,000 B2B and 4,000 B2C) with 45% YoY revenue growth.
• Hired, trained, and managed a team of 15+ employees to increase lead generation, qualification, and conversion.
• Partnered with the Co-Founder and technical leadership to define the product vision and business strategy.
• Managed P&L, cash flow, budget preparation, and product pricing to drive ROI and profitability.

Istanbul, Turkiye, TR

• Crafted positioning, messaging, sales and marketing playbooks, and a go-to-market strategy so watertight, it made revenue pour in like a monsoon
• Implemented HubSpot Sales and Marketing Hubs with the precision of a surgeon, leaving no room for inefficiencies
• Fused Hubtic's app with HubSpot, creating a real-time financial reporting juggernaut
• Assembled SDR and marketing teams so formidable, they contributed a jaw-dropping 40% to the sales revenue

Istanbul, Kadikoy, TR

• Performed a customer journey and sales process metamorphosis in HubSpot, creating a thing of beauty
• Implemented HubSpot Service Hub, elevating customer support to god-tier status
• Masterminded a global expansion strategy fueled by market research and competitor analysis
• Wordsmithed a content strategy, messaging framework, and positioning so compelling, it made the world sit up and take notice

London, GB

• Untangled the data knots in HubSpot, creating a marketing data flow so smooth, it made silk look rough
• Worked his magic on Google Ads, slashing lead generation costs like a samurai
• Reconstructed the sales process in HubSpot, turning it into a well-oiled revenue machine
• Sprinkled his secret sauce on the website design and messaging, making Oplog irresistible to customers

Altayçeşme, İstanbul, TR

• Served as a strategic advisor on the CEO's office, providing data-driven insights to shape quarterly planning and drive growth across the organization.
• Developed a comprehensive sales playbook for Apsiyon's 100+ person sales team, optimizing processes, redefining pipeline stages, and aligning incentives to improve performance.
• Spearheaded the creation of a distinctive brand identity, crafting a compelling messaging framework and collaborating with the design team to ensure consistency across all touchpoints.

Palo Alto, California, US

• Dove deep into the market, unearthing insights on positioning, messaging, and personas
• Studied the competition like a hawk, learning their secrets and plotting to outmaneuver them
• Built a martech stack so robust, it made data-driven marketing a breeze
• Rewired the content creation process, putting the customer front and center

London, England, GB

• Slashed and burned through inefficient sales pipeline stages, leaving only the most potent deal creation rules standing
• Deployed workflow automation ninjas to obliterate human error and delays, shrinking sales cycles by a jaw-dropping 30%
• Unleashed customer lifecycle and evergreen content email automations, keeping the revenue stream flowing
• Handcrafted a 3-person SDR dream team, arming them with the skills to conquer
• Wielded SEO optimization and LinkedIn ad campaigns like a katana, slicing through the noise to generate leads

• Conjured up a digital marketing spell that had users hopping on scooters left and right
• Brewed a secret potion for the perfect ad strategy, leaving competitors in the dust
• Transformed Hop into a data-driven powerhouse, where every decision was backed by cold, hard facts
• Optimized the heck out of customer acquisition costs, making every penny count

Istanbul, Maslak, TR

Istanbul, TR

• Whipped HubSpot CRM into shape with automation wizardry and segmentation sorcery
• Rebuilt the sales pipeline from the ground up, creating a revenue superhighway
• Played product and pricing architect, designing money-making machines
• Conjured up a sales development operation out of thin air, growing customer base by 30% in 3 months flat

San Francisco, California, US

• Performed a data exorcism on HubSpot, banishing bad data to the depths of hell
• Reincarnated the sales process and pipeline, creating a lean, mean, revenue-generating machine
• United multiple pipelines into one, forging a singular path to product-level reporting bliss
• Automated customer journey and webinars like a boss, making every touchpoint count
• Rewired the content strategy, electrifying it with customer-centric superpowers

Ünalan, Istanbul, TR

• Gathered all the power of the company, which is spread over 5 brands, in one brand, Param.
• Created a highly detailed brand identity and culture document for the company from scratch and implemented it company-wide.
• Created go-to-market strategies for all segments of the company. Launched and managed new brand and product campaigns.
• Hired, trained, and managed a 7-person SDR team and 11-person marketing team entirely from scratch.
• Re-organized all teams responsible for revenue, switched their mindset from a task-oriented approach to a customer-centric approach.
• Developed new marketing and sales funnels to measure and improve all stages of funnels & the success of team members.

Wilmington, MA, US

İstanbul, Maltepe, TR

• Hired to build and scale B2B sales and marketing programs across EMEA to increase lead generation, customer acquisition, and revenue growth for a company building a global tax compliance software platform
• Transitioned the company from a face-to-face direct sales model to lead nurturing, qualification, and conversion, successfully generating 30+ MQLs per day.
• Hired, trained, and managed a 4-person SDR team and 9-person marketing team entirely from scratch.
• Led the implementation of HubSpot CRM to enable marketing and sales automation and analytics.
• Created detailed dashboards to track and analyze sales and marketing performance against business KPI’s.
• Developed brand identity and product marketing to drive brand awareness and product education.

İstanbul, Maltepe, TR

Entrepreneur in Residence

Resitpasa, Istanbul, TR

Istanbul, TR

• Managed business development for a small start-up company creating interactive, immersive customer experiences and marketing campaigns for multinational corporations and small businesses.
• Worked with architects, artists, and design to build and prototype custom solutions for potential clients.
• Negotiated and secured contracts with Renault (30k USD), Nokia (15k USD), and Microsoft (15K USD).