Reporting to Co-CEO; responsible for export activities, expansion, master franchise & distributor management in CIS region, Middle East, Far East and Asia.

Reporting to Co-CEO; responsible for export activities, expansion, master franchise & distributor management in Eastern Europe, Middle East, Far East and Asia.  To identify and manage the departmental goals To monitor the progress of department activities and internal projects from regular reports and to request revisions To follow up the export targets and strategies with the Export Regional Managers.  To review, revise and manage regional goals and regional budgets Follow up customer profitability To determine the customer spesific expense ratios according to country potential and to communicate to related Export Regional Managers.  To examine training requests from customers and arrange training Schedule together with Training Manager and Export Managers.  Oversee all aspects of new market launches and track launch plans for all new products and ensure quantities are accurately forecasted and launch assets are delivered on-time. Direct strategies for building existing business and acquiring new business and ensure markets follow brand guidelines locally to build global brand image consistency and strong brand equity.  Manage market performance analysis by category, range and SKU and evaluate assortment mix per key market Start up in India retail channel & China e-commerce sales.  Aggressively expanding in South East Asia and Middle East. 20 contracts finalized for Pretty by Flormar brand within a year after initial launch.  Master Franchise Management Mono Brand Cosmetic Store Management - P&L, Sales, Stock Management, Ordering Process, Logistics Prepare 5 years strategic plan for each country including financial targets and POS no.s to follow up sustainable expansion. New Market Entry Strategies (mature & emerging markets) including product and assortment and brand positioning Merchandising & Brand Development in countries together with Marketing Department Supports new store development, including new concepts

Reporting to Co-CEO; responsible for export activities, expansion, master franchise & distributor management in North&South America, Middle East, Africa and Asia.  Focus on South East Asia expansion to improve sales especially in Thailand, Vietnam, Malaysia, Indonesia and Philippines through retail and wholesale channels  Master Franchise Management Mono Brand Cosmetic Store Management - P&L, Marketing, Sales, Stock Management, Ordering Process, Logistics Expansion in North&South America, Middle East, Asia and Africa Prepare 5 years strategic plan for each country including financial targets and POS no.s to follow up sustainable expansion. New Market Entry Strategies (mature & emerging markets) including product and assortment and brand positioning Merchandising & Brand Development in countries together with Marketing Department Supports new store development, including new concepts Develop store-specific Annual Operating Plans Key account management

Reporting to Co-CEO; responsible for international retail&expansion of “FLORMAR”. More than 200 openings were managed. Contracts were signed with world-wide reputed retail groups.Key responsibilities: Germany-Netherlands Subsidiary Management P/L Accountability & Financial/Budget Management in Subsidiaries Franchise Management Mono Brand Cosmetic Store Management - P&L, Marketing, Sales, Stock Management, Ordering Process, Logistics Expansion in North&South America, Middle East, Asia, Africa and in some EU countries Germany, Netherlands, Switzerland, France and Belgium.  Set annual sales targets for master franchisees/customers in each country, manage retail activities to catch the target sales Launching of new products/collections efficiently and manage initial orders&stock level.  Strategy Development & Implementation (Sales & Operational) Building & Developing High Performing Teams  New Market Entry Strategies (mature & emerging markets) including product and assortment and brand positioning Merchandising & Brand Development in countries together with Marketing Department Supports new store development, including new concepts Develop store-specific Annual Operating Plans Recommend and implements changes in operations strategy and establishes operating policies for store operations Key account management Responsible from all activities of Flormar Cosmetics Gmbh which delivers to Mono brand stores in Germany, Netherlands, Spain, France, Switzerland and Belgium.

Reporting to Co-CEO; responsible for finding new distributors for the brand name “FLORMAR”. 13 new signed contracts with distributors. Expansion to Far East has been started.Key responsibilities: Head of Flormar Cosmetics GmbH and responsible from Douglas-Germany sales operation. Set an annual sales target for a country, manage the distributor to catch the target sales Develop necessary sales tools&displays in order to penetrate and increase the sales. Planning sales&marketing activities for different countries in order to develop sales Responsible from all logistic activities of Flormar Cosmetics Gmbh which delivers to Mono brand stores in Germany, Netherlands, Spain and Belgium. Mono Brand Cosmetic Store Management - P&L, Marketing, Sales, Stock Management, Logistics  Expansion in Germany by dealing international real estate agencies and Shopping Mall Management

Reporting to General Manager; responsible for establishing the Export department and creating anew brand “SEN” for Export. The company succeeded to enter among top 50 cosmetic exporters inTurkey only in 18 months by successfully created “SEN brand” and private label sales.Key responsibilities: Responsible from purchasing, production planning and all Export of the company. Coordination with in house designing and production & export team (2 person) for fulfillingof client’s requirements. Implemented a marketing strategy for the introduction of a new brand name “SEN”including 57 SKU products. Managing and developing the strategic marketing plans of the assigned brand and planningall the activities that will result in increasing company sales. Negotiating Advertising & Promotion funds, payment terms, pricing and other trading termsin order to maximize company profitability and sales growth. Managing the sales forecast of assigned brand in order to ensure optimum stock levels.

Reporting to General Manager; responsible for developing and creating a new brand for Export andkeep improving existing private label Sales. Consistently exceeded sales and profit targets for fiveconsecutive years and became no.3 cosmetic exporter in Turkey by penetrating over 75 countries.Key responsibilities: Coordination with in house designing and production & export team for fulfilling of client’srequirements. Implemented a marketing strategy for the introduction of a new brand name “FARMASI”especially in the Middle East and Europe. Contributed in grew a 20 person company into a 150 person company including 4 exportrepresentative and a graphic designer. Launching and development of new products and services. Managing and developing the strategic marketing plans of the assigned brand and planningall the activities that will result in increasing company sales. Negotiating Advertising & Promotion funds, payment terms, pricing and other trading termsin order to maximize company profitability and sales growth. Managing the sales forecast of assigned brand in order to ensure optimum stock levels.

Reporting to General Manager; responsible for developing sales especially in private label byparticipating Private Label shows in Chicago and Amsterdam. Successfully signed contracts withGerman, UK and US customers and became no.1 exporter to US, England and no.3 toGermany.Key responsibilities: Coordination with in house designing and production team for fulfilling of client’srequirements. Consistently exceeded sales and profit targets for two consecutive years for the cosmeticdivision of the company. Taking the rights of using “Inward Processing License” from The General Secretariat ofIstanbul Mineral and Metals Exporters’ Association (IMMIB). Coordinating all export and import operations (shipment, invoicing and all necessarydocumentation). Importing cosmetic packaging from Europe and China.