Serkan Sönmez Email & Phone Number

Istanbul, Turkey

• Work closely with the QA Manager and team to innovate, research, develop code, follow coding standards, utilize best practices, and perform code reviews.
• Developed Test Plans, Test Cases, and EndtoEnd Scenarios based on the User Stories.
• Reading/examining the analysis and design documents and writing the test scenario document
• Perform functional and regression testing to ensure product changes have been implemented successfully
• Participating in daily scrum meetings with the team and sharing the progress in terms of testing
• Reporting of failed tests and follow-up of test results

Istanbul, Turkey

• Observed the technical needs of the business team and made the necessary research and feasibility studies
• Integrated all technological infrastructure of the online store, systems, and processes
• Followed all technological developments and improvements in the online retailing sector and applied necessary developments to the system
• Managed Market Research, Benchmark, and Trend Analysis of the internet retailing sector
• Organized various usability tests for existing/new modules of the website
• Applied continuous tests on the system to detect possible problems and suggested solutions to solve problems

Istanbul, Turkey

• Led the planning and implementation of the project
• Facilitated the definition of project scope, goals, and deliverables
• Designed and delivered wireframes, user stories, user journeys, and mockups
• Identified design problems and devised solutions
• Made design and user-experience decisions related to core and new functions and features
• Analyzed the project documentation to ensure a thorough understanding of the user stories including, business, technical requirements, functional specifications, and process flow diagrams.

Istanbul, Turkey

• Helping to increase the GMV by improving the overall experience (usability, transaction process, post-transaction process, etc.) for a user, by designing new modules and projects that will create a sustainable revenue.
• Created explicit flows and project requests for any project that will affect the user experience
• Designed projects that will improve the overall experience of a user
• Designed projects that will create sustainable revenue channels and modules
• Followed sector trends and helped to shape the new product strategies of the firm
• Evaluated user feedback compiled by CS and transformed this feedback to improvement projects or new module projects

Istanbul, Turkey

• Organizing all in-house activities voluntarily such as;
• Team building activities
• Events, happy hours
• Social clubs
• Sports tournaments etc. to boost employee motivation & happiness

Istanbul, Turkey

• Controlled and published ad campaigns
• Followed publications, optimized in relation to performance targets
• Contacted clients and media planning agents about operations

Istanbul, Turkey

• Promotion and sales of the Multipl Sclerosis product, Betaferon.
• Carried out sales activities in all in Istanbul Europe and Edirne Regions.
• Promoted products to Neuorology Physicians. Achievements;
• % 100 sales target was achieved for each year.
• Getting the trust of some physicians who hadn’t have good relation with Bayer.
• Having record sales in December 2009 in new patient acquisition rate.

Istanbul, Turkey

• Promotion and sales of the Osteoporosis and myorelaxant products, Osalen and Thiospa.
• Carried out sales activities in all Istanbul Asian Regions.
• Promoted products to Orthopedic Physicians. Achievements;
• % 130 Realization in sales targets in two years’ time

Istanbul, Turkey

• Promotion and sales of the Osteoporosis and antibiotic products, Calsynar, Suprax, Penos.
• Carried out sales activities in all Istanbul Asian Regions.
• Promoted products to Orthopedic and Pediatrician Physicians. Achievements;
• % 110 Realization in sales targets in one year time.