Sermet Fulser Email & Phone Number

Istanbul, Turkey

Passionate leader at the helm of İşbaşı, a leading pre-accounting software in Turkey. As the Managing Director, I orchestrate the symphony of sales, digital marketing, product management, product development, and IT functions to drive innovation and business excellence.🌐 Key Highlights:📈 Elevated sales figures through strategic initiatives, propelling İşbaşı to new heights.💡 Pioneered game-changing product features, staying one step ahead of market demands.🚀 Led dynamic digital marketing campaigns, amplifying brand visibility and engagement.💻 Revolutionized IT operations, ensuring efficiency and cutting-edge technological solutions.🔧 Responsibilities:🌟 Crafting and executing high-impact strategies for sales growth and market dominance.📱 Driving digital marketing initiatives that resonate with our audience and elevate brand presence.🚀 Steering product development, transforming ideas into cutting-edge solutions.💡 Shaping the IT landscape to enhance efficiency, security, and innovation.

Istanbul, Turkey

Direct report to the CEO, Lead 15 Associates ✔ Oversee sales, marketing, revenue management, product management, and business development functions✔ Maximize eLogo revenue streams & profit✔ Create and implement the strategic initiatives, promotional plans to grow the revenue✔ Manage all non-Logo sales operation and sales KPI ’s✔ Direct new product development processes which will enable the eLogo to maintain its leading business partner position in the e-transformation field✔ Develop a fintech strategy and fintech product portfolio by monitoring the legislation, customer needs, and opportunities in the financial technology market✔ Generate new business opportunities and accelerate development processes📌 Notable Achievements ► Increased revenue with a compatable percentage► Maximized market share ratio ► Boosted the number of eLogo customers double times than the customer growth in the market► Expanded the product portfolio in line with customer needs► Increased the customer's credit usage► Reached a good number of customers who are using multiple products

Istanbul, Turkey

Direct report to the Revenue Management Director, Lead 4 associates ✔ Develop a multi-play acquisition strategy and annual marketing plans in order to increase penetration of Group Products✔ Drive IT infrastructure processes in order to provide multi-play hard bundle tariff offers to consist of GSM, Fix Broadband (ADSL), TV & Fix Line (PSTN) products on a single bill✔ Head design process of innovative campaigns to increase new customer acquisition by bundling Group Products✔ Design and establish up-sell & cross-sell campaign models in order to increase ARPU by using Group synergy📌 Notable Achievements ► Executed innovative campaigns and models i.e. “Single quota” and “Dynamic pricing model” to position Turk Telekom as the leading player in both mobile & fixed market► Launched the first TV & Mobile bundle up-sell offers in GSM market► Fostered technology group and multi-play project team to develop Turk Telekom’s first “Multi-play infrastructure” and “Offer structure” to provide acquisition, up-sell and cross-sell offers for multi-play environment► Improved considerable visibility and staged at mobile & fixed market📌 Selected Projects► Multiplay Infrastructure Project, Actively coordinated PSTN & Mobile Bundle Penetration Project, IP TV & Mobile Bundle Penetration Project

Istanbul, Turkey

Direct report to the Regional Marketing Director, Lead 3 associates ✔ Overhaul KPI’s such as revenue, market share, acquisition and churn metrics✔ Develop regional marketing strategy in line with the market conditions & region expectations✔ Create regional marketing plans including acquisition, up-sell, cross-sell & churn actions in order to maximize regional profitability✔ Devise and execute proactive and reactive campaigns to minimize regional churn✔ Customize alternative sales and communication channels to increase regional sales performance✔ Monitor the region closely by the regional competitor analysis and provide the required strategic changes📌 Notable Achievements ► Achieved double-digit increase of GSM revenue in the region► Pioneered GSM market share of the region► Scaled up to the revenue by increasing Fix Broadband home pass utilization ratio in selected locations with the help of using go to market strategy► Decreased churn ratio of the region below Turkey’s average churn ratio for the first time► Increased the market share► Boosted the revenue ► Grew Subscriber base and improved the customer turnover► Pioneered the activation per distributor► Accelerated product sales per distributor ► Launched successful 4 campaigns 📌 Selected Projects► Universal Access Service Participants: TT and Ministry of Transport, Maritime Affairs and Communications) Goal: Accelerate the penetration of the internet in rural areas► Company Merger ProcessParticipants: TT,Avea & TTNET related departments.Goal: During the merger period of 3 companies, the process was leaded on behalf of the marketing team to ensure the singularization of all processes and to ensure efficiency.

Istanbul, Turkey

Direct report to the Mobile Marketing Director l Lead 5 associates ✔ Manage Avea Mobile Advertising& Bulk SMS revenue & PNL management✔ Strengthen mobile marketing product portfolio consisting of mobile advertising, corporate SMS & mobile promotion,✔ Develop mobile marketing strategy and mobile marketing roadmap in line with brand positioning,✔ Expand mobile marketing & bulk SMS product portfolio that position Avea as a leading player in the mobile marketing market such as Avea Nokta Atisi, Avea IntelliMap, Avea Yetenekler Platformu& Avea MDM Application Download PlatformNotable Achievements► Contributed with a remarkable percentage for mobile marketing revenue growth ► Increased Corporate SMS market share with maintaining the level of Corporate SMS income in the shrinking market,► Reduced mobile advertising OPEX by launching performance-based revenue sharing model► Enhanced mobile advertising profitability► Grew mobile advertising customer base ► Spearheaded launching of more than 20 new products► Led the development & launch of more than 20 new products –including Prepaid Corporate SMS services, Avea MDM Application Download Platform – Avea’s BigData project; Avea IntelliMap Avea Talent Pltform & Avea Nokta Atisi; both services stabilized Turk Telekom as a leading player in the mobile marketing market► Represented AVEA in Mobile Marketing Association as a Board Member & other mobile marketing platforms (2014-2015)

Istanbul, Turkey

Direct report to the Regional Marketing Department Manager l Lead 2 associates ✔ Built Company’s Regional marketing division from scratch,✔ Develop regional marketing strategy and annual regional marketing plans, including acquisition, up-sell, cross-sell & churn actions in order to maximize regional revenues & profitability,✔ Revamp up-sell & cross-sell campaigns in order to increase regional ARPU,✔ In-charge of creating regional marketing framework and developed required reporting systems to follow main KPI’s,✔ Differentiate mass campaign communications by using local motifs to raise regional awareness and emotional ties,✔ Coordinate departments such as Technology, MARCOM, Sales, Trade Marketing, Legal, Regulatory etc. in order to carry out perfect execution of regional campaigns & product launches.📌 Notable Achievements► Targeted and achieved a double-digit increase of GSM revenue in Marmara Region► Raised GSM market share of the region double times than Turk Telekom’s market share grow► Grew Subscriber base ► Increased the activations per distributor► Boosted the product sale per distributor► Executed 6 campaigns successfully► Contributed with a high percentage for growth revenue► Increased the market share

Istanbul, Turkey

✔ Develop customer acquisition strategy and customer acquisition roadmap in line with brand positioning and revenue management,✔ Manage the GSM product range which includes postpaid tariffs and services for customer acquisitions,✔ Establish new tariffs aligned with segment strategies for customer acquisition,✔ Work on the price, target market, promotion and distribution channels related to a tariff product in terms of business case and feasibility,✔ Determine potential customer groups in order to increase new customer acquisition and create special offers & alternative access channels for these groups,✔ Prepare feasible cross-sell campaigns in order to increase postpaid market share and new customer revenue,✔ Improve short term segmented campaigns to increase new acquisition,✔ Create alternative sales & communication channels to increase postpaid sales performance,✔ Make competitor analysis periodically for determining the strengths and weaknesses of current & potential competitors.📌 Notable Achievements► Launched new tariffs and campaigns in order to increase postpaid market share and postpaid revenue► Elevated postpaid revenue growth► Contributed as a leader of “mobile number portability” by reaching strong percentage for postpaid Net MNP grow► Exceeded postpaid subscriber base ► Succeeded all-time best prepaid to postpaid migration amount

Istanbul, Turkey

✔ Prepare product and service campaigns and promotional campaigns such as gift vouchers, gift product campaigns, scratch and win campaigns…etc. for supporting the sales and managing all process and report the campaign results✔ Manage printed material budget for POP materials and led the creative agency for below the line advertising activities as setting the layout of the POP materials✔ Operate permanent & temporary outdoor advertising applications in coordination with media buying agency that are planned to increase brand awareness and support the sales✔ Establish the annual plans for the participation of do-it-yourself fairs and their equivalent events and to organize all process✔ Determine new in-store advertising areas and commercialize these areas to related suppliers and 3rd parties📌 Notable Achievements► Contributed remarkable saving from the printed material budget by the implementation of a digital POP project ► Set POP standardization by measuring the efficiency of POP materials to increase revenue and profitability► Participated in the garden fair for the first time in order to increase brand awareness and gaining revenue for garden category. The exhibition was completed by reaching the sales revenue of the best PRAKTIKER shop’s garden turnover► Spearheaded 3 new store opening processes and attracted record customer traffic to the stores

Master, Strategic Marketing And Brand Management

Master Project Topic: Instore POP Applications and Effects on Customer Purchasing Behaviour.

Bachelor, Economics