Seroj De Graaf Email & Phone Number

Amsterdam, NH, NL

Responsible for developing the vision, strategy, and collaborations in the mobility Industry, together with our strategic partners and clients in close cooperation with Accenture's strategy, design and engineering capabilities.

Amsterdam Area

Strategically and hands-on approach in setting up and managing complex strategic design projects and working closely with international clients, multidisciplinary teams of Industry X, and other Accenture specialists to create innovative, customer-centric products, services and experiences at the nexus of the physical and digital world where humans and.

Amsterdam Area

• Initiator and co-founder of the Netherlands' first (pre-)seed investment fund.Supporting founders to turn their idea into a brand and product consumers love to use daily.Responsible for:
• Co-development of the program and proposition
• Customer understanding & validation
• Value proposition design
• Product & Brand strategy and design
• Strategic partnerships

Amsterdam Area

Strategic Business & Product design through strong customer empathy and business acumen to support the market leaders of the future.Support of 35+ start-ups, scale-ups, and corporates within a wide range of industries with a strategic and hands-on approach to turning their ideas into consumer-facing propositions, brands, products, and experiences consumers.

Amsterdam Area, Netherlands

City Cufflinks® is a premium brand offering distinctive design cufflinks as a memento to celebrate personal moments in your favorite world city. Design by SEROJ and distributed globally through selected partners including KLM Royal Dutch Airlines, Rijksmuseum, and Selfridges Group.www.citycufflinks.com

Berlijn, Duitsland

Strategically and hands-on approach, working closely with the founding directors and manufacturers on the design, development of a sustainable high-end dining experience at home. Serving the best restaurants in town to your dining table at home in elegant porcelain bowls. Order and return of dishes can be done conveniently through the Serving Chefs.

Amsterdam, Noord-Holland, Nederland

• Co-Developed a modular-style employee training and coaching program including a mobile app as an integral part of the “learning journeys” for Ken&Ben’s key client, maximizing the impact of the learning curve and.
• Analysis of company structure, resources, and requirements through internal stakeholder interviews and feedback to ideate an innovative, new product approach on training programs.
• Conducted visual analysis of the market and led the revision of the corporate identity and development of a new website, company presentations, learning app, and the visualization of a modular learning program by.
• Partnered with Ken&Ben Executive Directors and team to ensure growth and engagement.

New York, New York, Verenigde Staten

InStudio Ventures is a Sports and Media focused startup studio based in NYC and LA.Supporting founders to sharpen their idea and turn their idea into a brand and product consumers love to use daily. Responsible for: Selection, Value proposition, Product & Brand strategy and design.In close collaboration with the team of leAD Sports, I co-developed THE.

Strategically and hands-on approach, working closely with the founding directors and manufacturers on the design and development of the first collection of sustainable travel gear.

Amsterdam

Strategically and hands-on approach, working closely with the founding directors on the business foundation, product, and brand design. Set up and leading a multi-disciplinary team.

Rotterdam En Omgeving, Nederland

• Heptagon Square helps creators, inventors, and entrepreneurs develop and launch their product idea successfully or bring their business to the next level by innovative business development.Responsible for:
• business strategy
• business development
• product & brand design
• design direction
• sourcing of creatives & manufacturers

Amsterdam En Omgeving, Nederland

• Strategically and hands-on approach, working closely with the founding directors and manufacturers on a new generation of smart luggage icons to elevate life on the move.Responsible for:
• product strategy
• design direction of two luggage collections
• direction of technical development and sampling of 2 collections

Amsterdam Area, Netherlands

Strategically and hands-on approach, working closely with the founding directors and manufacturers on the design, technical development, sourcing, and production of eyewear, packaging, and other accessories. Involved in the further development of the product, purchase, and QC departments.

Amsterdam, North Holland, Netherlands

• Conducted visual analysis of the market and customer insights versus the market competition through qualitative interviews, and customers feedback to draw data that is used to create a unique brand and product design.
• Sourcing of manufacturers and suppliers in Italy for the prototyping, technical development, and design optimisation of technical and aesthetic details of the product within the set MOQ, COGS, and lead-time.
• Initiated an innovative research and design combining materials and techniques from both fashion and orthopedic footwear industry, resulting in a unique construction that offers a comfortable solution to look stylish.
• Directed the creation and production of a unique packaging that can be used in retail and at home to display the pair of heels and LINJA brand in an exclusive style

Amsterdam En Omgeving, Nederland

Curation and distribution of a unique range of design products for the urban commuter.Exclusive distribution, marketing and promotion of carefully selected brands such as Schindelhauer Bikes, Lightskin, Ribcap, Gates Carbon Drive.Design and development of accessories and gear to commute in style.By its unique concept, story and marketing Aesthetic Peddler.

Amsterdam Area, Netherlands

Asylum is an exclusive limited collection of interior objects. All products are designed and handmade in the Netherlands under supervision by the designers Bo Reudler and Seroj de Graaf. Each object is numbered, certified and made on request only.Asylum collection was launched during the Salone del Mobile in Milan 2006 and has been featured in numerous.

Amsterdam Area, Netherlands

Internship at Marcel Wanders Studio. Worked with the designteam on several product and interior design projects, for clients such as Moooi, Lensvelt, Cappellini, Boffi and Swarovski