Seroj De Graaf

Seroj De Graaf Email and Phone Number

Automotive and Mobility Domain Lead | Industry X ▪ Industrial Design @ Accenture
Amsterdam, NH, NL
Seroj De Graaf's Location
Amsterdam, North Holland, Netherlands, Netherlands
Seroj De Graaf's Contact Details

Seroj De Graaf work email

Seroj De Graaf personal email

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About Seroj De Graaf

A visionary Business- and Product Design Executive with over 20 years of experience overseeing complex multidisciplinary projects. Supported start-ups, scale-ups, corporates, and investors with an approach combining design thinking and lean startup to bring new business ideas and technologies to the market.Passionate to inspire founders, teams, and stakeholders across departments and organizations to develop innovative, customer-centric propositions, business models, brands, products, and experiences that reshape businesses.High-level problem-solver with an entrepreneurial mindset, creative and strategic thinking, data and insights, knowledge, skills, and network. Culture-sensitive people manager by his international background with engaging leadership to hire, develop, and challenge multidisciplinary teams.NOTABLE ACHIEVEMENTSInitiator and co-founder of the Netherlands' first (pre-)seed investment fund.Set up and led over 40+ teams and projects at start-ups & scale-ups in an array of markets and industries, i.e., SAAS, PAAS, ConsumerPackedGoods, furniture, eyewear, footwear, bicycle, lighting, luggage, consumer electronics, packaging, training & coaching, and automotive.Led the design, manufacturing, and launch of 6 eyewear collections for European high-growth scale-up Ace&Tate. Growing from 5 to 500 employees and selling thousands of frames monthly. Some designs have become part of the Core Collection and are adopted globally by eyewear competitors.His work is globally distributed by selected partners, i.e., Heineken Corporate, Selfridges Group, LVMH Group, KLM Royal Dutch Airlines, and Ace&Tate. And featured in international magazines, including Monocle, and exhibited in museums next to artists like Andy Warhol, Bill Viola and Pipilotti Rist.Established a network of entrepreneurs, investors, designers, artists, engineers, manufacturers, and other experts.Clifton Strengths: 1. Futuristic – Inspiring and energizing leadership by visualizing future possibilities and bring ideas to life.2. Activator - Make things happen by turning thoughts into actions. 3. Ideation – Creating stakeholder value by creativity, innovation, and out-of-the-box thinking4. Responsibility – Ownership, commitment, honesty, loyalty5. Self-Assurance - Confidence in making decisions, taking risks, and navigating teams with certainty by an inner compass

Seroj De Graaf's Current Company Details
Accenture

Accenture

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Automotive and Mobility Domain Lead | Industry X ▪ Industrial Design
Amsterdam, NH, NL
Website:
accenture.com
Employees:
636296
Seroj De Graaf Work Experience Details
  • Accenture
    Automotive And Mobility Domain Lead | Industry X ▪ Industrial Design
    Accenture
    Amsterdam, Nh, Nl
  • Accenture
    Automotive & Mobility Domain Lead | Industry X ▪ Industrial Design
    Accenture Feb 2023 - Present
    Responsible for developing the vision, strategy, and collaborations in the mobility Industry, together with our strategic partners and clients in close cooperation with Accenture's strategy, design and engineering capabilities.
  • Accenture
    Senior Project Manager | Industry X ▪ Industrial Design
    Accenture Aug 2022 - Present
    Amsterdam Area
    Strategically and hands-on approach in setting up and managing complex strategic design projects and working closely with international clients, multidisciplinary teams of Industry X, and other Accenture specialists to create innovative, customer-centric products, services and experiences at the nexus of the physical and digital world where humans and technology meet.Currently:- Lead of the IndustryX innovation team- SPOC for business viability, enabling designers to develop and validate innovative solutions worth investing in backed by data to prove their desirability, feasibility and viability. utilizing venture design, venture building and innovation accounting tools.- Management of research and design projects- Involved in the Project Management capabilityOn a mission to inspire and facilitate collaboration between Accenture's departments and specialists, developing business opportunities shaped by design and backed by data.
  • Ten - Seed Investment
    Business- & Product Design Director
    Ten - Seed Investment 2021 - Present
    Amsterdam Area
    Initiator and co-founder of the Netherlands' first (pre-)seed investment fund.Supporting founders to turn their idea into a brand and product consumers love to use daily.Responsible for:• Co-development of the program and proposition• Customer understanding & validation• Value proposition design• Product & Brand strategy and design• Strategic partnerships
  • By Seroj
    Founding Director
    By Seroj 2005 - Present
    Amsterdam Area
    Strategic Business & Product design through strong customer empathy and business acumen to support the market leaders of the future.Support of 35+ start-ups, scale-ups, and corporates within a wide range of industries with a strategic and hands-on approach to turning their ideas into consumer-facing propositions, brands, products, and experiences consumers love.ServicesCustomer insight, value proposition, business strategy, venture, brand, product & service design direction. Setting up and leading teams. Product development and manufacturing in Europe and Asia.Selection of clientsAce&Tate, Heineken, Grolsch, Douwe Egberts, LoCoMoGo, NORTVI, Travelteq, LINJA, Liquido d’Oro, LoCoMoGo, Space Encounters, Serving Chefs, Ken&BenSelection of industriesAutomotive, bicycle, clothing, consumer electronics, display, eyewear, FMCGs, footwear, furniture & fixtures, interior, lighting, luggage, packaging, SAAS, and other services.
  • City Cufflinks
    Founding Director
    City Cufflinks Jun 2016 - Present
    Amsterdam Area, Netherlands
    City Cufflinks® is a premium brand offering distinctive design cufflinks as a memento to celebrate personal moments in your favorite world city. Design by SEROJ and distributed globally through selected partners including KLM Royal Dutch Airlines, Rijksmuseum, and Selfridges Group.www.citycufflinks.com
  • Serving Chefs
    Head Of Design
    Serving Chefs Sep 2020 - Aug 2021
    Berlijn, Duitsland
    Strategically and hands-on approach, working closely with the founding directors and manufacturers on the design, development of a sustainable high-end dining experience at home. Serving the best restaurants in town to your dining table at home in elegant porcelain bowls. Order and return of dishes can be done conveniently through the Serving Chefs app.support on concept, design and manufacturing support on brand identity, app and custom reusable packaging in the form of porcelain dishes with high grade silicone lids.
  • Ken&Ben
    Head Of Design
    Ken&Ben Jan 2021 - Jul 2021
    Amsterdam, Noord-Holland, Nederland
    • Co-Developed a modular-style employee training and coaching program including a mobile app as an integral part of the “learning journeys” for Ken&Ben’s key client, maximizing the impact of the learning curve and engagement of the trainees, plus enabling corporates to monitor the impact of the training on their employees.• Analysis of company structure, resources, and requirements through internal stakeholder interviews and feedback to ideate an innovative, new product approach on training programs.• Conducted visual analysis of the market and led the revision of the corporate identity and development of a new website, company presentations, learning app, and the visualization of a modular learning program by leading the in-house creative team of copywriter, graphic designer, and external app developer.• Partnered with Ken&Ben Executive Directors and team to ensure growth and engagement.
  • Instudio Ventures
    Design Director
    Instudio Ventures Mar 2020 - Mar 2021
    New York, New York, Verenigde Staten
    InStudio Ventures is a Sports and Media focused startup studio based in NYC and LA.Supporting founders to sharpen their idea and turn their idea into a brand and product consumers love to use daily. Responsible for: Selection, Value proposition, Product & Brand strategy and design.In close collaboration with the team of leAD Sports, I co-developed THE DRAFT. A pre-seed fund combined with an intensive venture builder program to support start-ups in the SportTech industry become a scalable business.leAD Sports is the largest sports tech & health tech VC based in Berlin and Lake Nona, offering various programs and capital to start-ups.
  • Nortvi
    Head Of Product Design
    Nortvi Jul 2020 - Dec 2020
    Strategically and hands-on approach, working closely with the founding directors and manufacturers on the design and development of the first collection of sustainable travel gear.
  • Locomogo - Learn Through Play
    Design Director
    Locomogo - Learn Through Play Mar 2019 - Dec 2019
    Amsterdam
    Strategically and hands-on approach, working closely with the founding directors on the business foundation, product, and brand design. Set up and leading a multi-disciplinary team.
  • Heptagon Square - Venture Builders
    Design Director
    Heptagon Square - Venture Builders Aug 2018 - Sep 2019
    Rotterdam En Omgeving, Nederland
    Heptagon Square helps creators, inventors, and entrepreneurs develop and launch their product idea successfully or bring their business to the next level by innovative business development.Responsible for:• business strategy• business development• product & brand design• design direction• sourcing of creatives & manufacturers
  • Travelteq
    Head Of Product Design
    Travelteq Mar 2017 - Nov 2017
    Amsterdam En Omgeving, Nederland
    Strategically and hands-on approach, working closely with the founding directors and manufacturers on a new generation of smart luggage icons to elevate life on the move.Responsible for:• product strategy• design direction of two luggage collections• direction of technical development and sampling of 2 collections
  • Ace & Tate
    Head Of Product Design
    Ace & Tate Sep 2013 - Mar 2017
    Amsterdam Area, Netherlands
    Strategically and hands-on approach, working closely with the founding directors and manufacturers on the design, technical development, sourcing, and production of eyewear, packaging, and other accessories. Involved in the further development of the product, purchase, and QC departments.
  • Linja Shoes
    Head Of Product Design
    Linja Shoes Sep 2014 - Aug 2015
    Amsterdam, North Holland, Netherlands
    • Conducted visual analysis of the market and customer insights versus the market competition through qualitative interviews, and customers feedback to draw data that is used to create a unique brand and product design that meets customers’ needs• Sourcing of manufacturers and suppliers in Italy for the prototyping, technical development, and design optimisation of technical and aesthetic details of the product within the set MOQ, COGS, and lead-time.• Initiated an innovative research and design combining materials and techniques from both fashion and orthopedic footwear industry, resulting in a unique construction that offers a comfortable solution to look stylish and powerful look for every day and occasion. A timeless elegant ‘little black dress of high heels’.• Directed the creation and production of a unique packaging that can be used in retail and at home to display the pair of heels and LINJA brand in an exclusive style
  • Aeshetic Peddler
    Founding Director
    Aeshetic Peddler Jan 2011 - Mar 2014
    Amsterdam En Omgeving, Nederland
    Curation and distribution of a unique range of design products for the urban commuter.Exclusive distribution, marketing and promotion of carefully selected brands such as Schindelhauer Bikes, Lightskin, Ribcap, Gates Carbon Drive.Design and development of accessories and gear to commute in style.By its unique concept, story and marketing Aesthetic Peddler became a renowned name within the bicycle industry withing a very short time.
  • Asylum Collection
    Co-Founder
    Asylum Collection 2005 - 2012
    Amsterdam Area, Netherlands
    Asylum is an exclusive limited collection of interior objects. All products are designed and handmade in the Netherlands under supervision by the designers Bo Reudler and Seroj de Graaf. Each object is numbered, certified and made on request only.Asylum collection was launched during the Salone del Mobile in Milan 2006 and has been featured in numerous interior and design magazines around the globe including the cover of Design Week.The Narcisse mirror has been exhibited at the Museum of Contemporary Design and Applied Arts in Lausanne, Switzerland among artists such as Andy Warhol, Bill Viola and Pipilotti Rist at the Museum for Design and Sales is through selected galleries such as Tools Gallery in Paris.
  • Marcel Wanders Studio
    Product Designer
    Marcel Wanders Studio Mar 2003 - Jul 2003
    Amsterdam Area, Netherlands
    Internship at Marcel Wanders Studio. Worked with the designteam on several product and interior design projects, for clients such as Moooi, Lensvelt, Cappellini, Boffi and Swarovski

Seroj De Graaf Skills

Product Design Concept Development Industrial Design Product Development Concept Design Design Strategy Entrepreneurship Concept Generation Furniture Materials Experience Design Project Planning Bicycle Craftsmanship Artisans Graphic Design Fashion User Experience Production Technology Communication Design Productontwikkeling Productontwerp Model Making Project Management Adobe Illustrator Conceptontwikkeling Gebruikersgericht Ontwerpen Art Design Thinking

Frequently Asked Questions about Seroj De Graaf

What company does Seroj De Graaf work for?

Seroj De Graaf works for Accenture

What is Seroj De Graaf's role at the current company?

Seroj De Graaf's current role is Automotive and Mobility Domain Lead | Industry X ▪ Industrial Design.

What is Seroj De Graaf's email address?

Seroj De Graaf's email address is in****@****eroj.nl

What skills is Seroj De Graaf known for?

Seroj De Graaf has skills like Product Design, Concept Development, Industrial Design, Product Development, Concept Design, Design Strategy, Entrepreneurship, Concept Generation, Furniture, Materials, Experience Design, Project Planning.

Who are Seroj De Graaf's colleagues?

Seroj De Graaf's colleagues are Keerthipriya P L, Dinesh Kamath, Nitya Bhardwaj, Jacellene A., Hashtag _, Andre Guerin, Kamil Korcz.

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