Richie Serrano Email & Phone Number

Fair Lawn, New Jersey, United States

* Creating technical spec files to provide to overseas manufacturers; ensuring best quality can be achieved and price points maintained. * Revising spec files, when need, based on feedback from buyer/licensor/factory; making sure to keep efficient turn around times to meet tight deadlines.* Developing new and trendy concepts based on sales team direction and buyer feedback.* Working with Licensing team, where needed, to confirm artwork and intellectual property fall in line with branding guidelines.* Daily uploading and management of files sent to overseas manufacturers via our FTP.* Shifting priorities in a fast-paced, deadline-driven environment; maintaining accuracy across all projects.* Step in and aid Production Coordinator with answering making way questions, and physical samples in-take / sending. (As needed)

Fair Lawn, New Jersey, United States

• Oversee production artist & packaging artist to ensure proper workflow and ability to meetproject deadlines.• Coordinate with design, packaging and licensing teams to ensure items are producible & maintain brand integrity of respective license.• Review samples, checking for quality and accuracy before handing to sales for buyer review; commenting any issues as needed.• Directing sample approvals internally, and requesting revisions when necessary to maintain production timelines.• Coordinate the production of technical spec files, and packaging for on time vendor submission.• Monitor overseas production and quality control, with daily communication to factories to address and resolve production related issues.

• Act as back up packaging designer, as needed.• Develop detailed pricing spec files to ensure products can be produced in a cost-effective manner, without compromising quality; revising designs as needed for best making way, and changes to art prior to sampling.• Work with Licensing team to confirm intellectual property fall in line with branding guidelines.• Develop and review vendor ready technical files, and upload to specific manufacturer FTP for sampling stage.

United States

• Initially a Press Plates maker, and quickly grew into a Pre-Press production designer • Played integral role in $2M promotional project for Bojangles’ International; provided custom experiences and executed creative vision that exceeded client expectations; manipulated artwork for size compatibility to deliver engaging content. • Exploit leading-edge solutions to create unique designs that boosted website traffic from 15% to 40% in eight months.• Coach and mentor less-experienced Graphic Designers and Production Artists to identify, troubleshoot, and resolve challenges in proofreading mock-ups, color correcting, and layouts.• Rebranded Accurate Box’s Logo to attract business growth and awareness; garnered 79% approval above the competition

Nj

Challenged with working in a high-volume, fast-paced environment, and executing production-ready print and digital designs. Produced custom signs, banners, and graphics and completed installations for 20± clients weekly with budgets up to $4K. Delivered graphic designs for clients in diverse industries – food and dining, universities, and real estate. Expert in print and digital production and adept at providing exceptional client services value at every stage of the project. Key Contributions and Achievements • Partnered with Senior Designer to produce graphic designs on multiple substrates – vinyl, plastic film, glass, paper, and canvas. • Upgraded business visibility for over 400 clients by proactively researching industry trends and continuously evaluating techniques to improve workmanship.

Clifton, Nj

Began and a cashier and quickly climbed the ranks to Customer Experience Manager. Duties included:Opening and Closing store.Managing front end of the store and check out area.Inspiring, leading, coaching, and developing a customer care team to reach their full potential.Supervising, training, and monitoring associates on daily activities.Project management for various classes/events held throughout the year.

Working with Raytheon Company to create and develop Instructor and Student Manuals for online training course studies. Creating and inputting graphics and imagery for powerpoint presentations.

Manhattan, New York

Master Of Fine Arts (Mfa), Media Design, Advanced Achiever And Salutatorian (3.79 Gpa)

Bachelor'S Of Fine Arts Degree, Graphic Design

Minored in Art History