Carmen Serrato Email & Phone Number

Seattle, Wa, Us

Santa Monica, California, Us

Fresno, California, Us

Launched the first craft cocktail bar in downtown Fresno (my hometown), merging my passions for small business marketing, craft cocktails, and social impact. - Hired and successfully onboarded 15+ employees- Lead marketing efforts. Grew our Instagram followers to 15K in a one-year period through high-quality engaging content (IG: @modernistfresno). -Launched a sister bar concept in 2023 @bespokefresno, nominated as Best Craft Cocktail Bar in Best of the Central Valley within 6 months of opening.

Menlo Park, Ca, Us

Led global go-to-market strategy for Messenger messaging and video calling products powering Instagram and Facebook. Partnered with cross-functional teams to build strong product positioning, clear narrative, launch plan, and channel activation strategy. Led learning plan to influence product roadmap to ensure delivery of consumer value.

Led global multi-channel onboarding strategy for Facebook small businesses to drive retentiveness, engagement, and first-time advertisers. Onboarding marketing channels included email, in-product notifications, Facebook & Instagram Ads, and web optimization. Led cross-functional team of 4 including Data Science, Marketing Science, Content Manager and Research.

Charlotte, Nc, Us

Led marketing for user platform product that provided various value-add recommendations across 5+ product categories with the goal of improving user lifetime value. Developed, executed and continuously refined the customer journey (email, push notifications) through A/B and multivariate testing in partnership with analytics, product, and engineering teams. • Achieved +67% Y/Y net revenue growth to $XXM as a channel by applying predictive model testing, email frequency testing, optimization, and launch of personalized trigger campaigns • Helped implement new marketing automation platform (Blueshift) which drove 54% revenue growth in the first 6 months • Grew CRM net revenue for user platform product by +85% Y/Y through the launch of highly individualized account and credit alerts (email & mobile push notifications), that drove re-engagement with product, resulting in a +20% lift in RPU• Increased logins/user by +39%, a $XXM lift in annual revenue, by testing new in-app features

San Francisco, Ca, Us

Planned and executed digital marketing campaigns to drive subscriber growth for CBS All Access, a subscription streaming service, across online and offline channels, including owned-websites, email, search, paid social and display. Produced detailed reports, analyzed data and applied findings to optimize response rates, P&L, and online metrics across key business units.

New York, Ny, Us

Developed and executed acquisition marketing plans for MONEY and FORTUNE across multiple online sources and managed strategic partnerships to leverage brand products to secure new revenue streams. Managed marketing expense budget, forecasts, and monthly reconciliations.

New York, Ny, Us

Managed consumer segmentation and developed strategic marketing plans and ongoing test agendas for REAL SIMPLE subscribers across multiple sources including online, email and direct mail.•Identified annual postage savings opportunity of $312K by conducting a detailed analysis on direct mail source and recommending to replace postage-paid business reply envelope with courtesy reply envelope in price insensitive renewal segments based on testing results •Evaluated direct to consumer marketing efforts for REAL SIMPLE and recommended eliminating unprofitable renewal efforts with an annual expense savings opportunity of $64K •Grew the REAL SIMPLE premium bundle tier by 25% by launching an email stream as part of the upsell strategy •Assisted with marketing expense budget, forecasts, and monthly reconciliations

New York, Ny, Us

•Led lead generating email marketing campaigns •Set up and launched digital CRM email streams for Apple, Barnes & Noble, and Google Play partnerships

New York, Ny, Us

• Reviewed historical data from Time Inc magazines’ email programs and identified key areas of opportunity in contact strategy • Mapped out current email contact strategies and made recommendations for optimization to help drive print & tablet subscriptions

Shanghai, Shanghai, Cn

•Created content for onsite & offsite promotions•Analyzed and reported customer service survey results•Assisted Creative Coordinator in launching promotional campaigns

•Partook in the SEO-U virtual training program, offering education, mentorship and enrichment to prepare for the SEO Career Program internship opportunity •Gained a deeper understanding of finance and accounting through five online courses •Participated in webinar presentations focused on professional development and partook in a real-time StockTrak trading challenge

Boca Raton, Florida, Us

•Helped clients find a strategic understanding of how mobile fits into their larger business.•Prepared case studies and competitive analysis for clients.•Conducted mobile market research in different sectors (banking, pharmaceutical, education etc).•Worked on a social media strategy for Applico, wrote blogs, and updated social media sites.