Sertac Ogut Email & Phone Number

London, England, Gb

London, London, Gb

Hound, a dynamic marketing consulatancy specializing in technology start-ups, boasts an impressive client roster that includes easyVit, Edubike, Euphrates BI, idaByte, Infosense, Luna ICT, Merzigo, Oragon, RightSoft, SuperGears Games, Vitux, and Zbam.Over the recent years, Hound has played a pivotal role in enhancing its clients' market positioning and growth. The agency's strategic interventions have not only helped these firms explore new market horizons but have also bolstered brand perception and cultivated trust among fresh clientele. The cumulative result of these efforts, spanning from 2020 to 2023, has attracted investments exceeding £4 million.Services provided by Hound encompass:Strategic Marketing PlanningBrand Design and PromotionCreative ServicesSocial Media EngagementMarcom CampaignsDigital Advertising Initiatives

London, Gb

Right Property is the next-generation digital marketing suite that empowers real estate developers in marketing and sales actions. As the Chief Business Officer, I am dedicated to driving strategic growth and fostering valuable partnerships within the real estate industry both in the UK and globally. I lead initiatives to expand our client base, forge key alliances, and identify new market opportunities. With a focus on delivering innovative property marketing solutions, I collaborate cross-functionally to ensure the success of our clients and the continued growth of Right Property.Through my proactive approach, market insights, and strong relationship-building skills, I contribute to positioning Right Property as the leading platform in the industry, driving sustainable business growth and achieving impactful results.I also responsible for developing the branding, managing marcoms and marketing efforts.

I led Fundungo, a gaming studio specializing in social and mobile games. Fundungo successfully released over 40 browser games, most integrated with social media platforms like Facebook. These games also had the capability to host ad placements, and we collaborated with over 20 multinational companies to expand their brand awareness through gaming.I secured a $2.5 million investment to develop a title targeting the Middle East and Eastern Europe. Establishing partnerships with major brands such as Unilever, Beko, and Turkcell was a significant highlight during development. The marketing strategy I devised played a crucial role in Fundungo's rapid growth. Ultimately, the title was sold to Turkcell's entertainment department.

London, London, Gb

At Ocelott, I managed numerous brands and companies, fostering close client relationships. Many clients invited me to consult at their internal meetings, providing insight into multinational corporate culture.Highlights of my work:Air France | KLM- Led marketing in the Mediterranean region, covering Turkey, Greece, Cyprus, and Israel.- Created 25+ campaigns and two internal marketing projects.- Developed a regional marketing platform, expanding efficiency by 23% across regions.- Led Air France's regional brand transformation.- Grew the user base to 15 million and drove e-sales, contributing 2.9% to total sales.Seagate- Oversaw marketing across EMEA.- Created over 50 marketing campaigns throughout the region, some adopted by NA, LATAM and APAC- Led a major brand transformation incl. rebranding- Introduced the brand to social media in 5 languages.- Pioneered gaming brand marketing, achieving up to 70% B2B market share.KIA- Orchestrated complete brand transformation and rebranding in digital channels.- Introduced the brand to social and digital media.- Launched the first customer-centric mobile app.- Designed 15+ successful marketing campaigns.- Elevated market share in Turkey by 5% in two years.- Improved brand perception from 7% to 65% post-transformation.easyFishoil- Established branding from scratch and led marketing efforts.- Created 5 major campaigns, elevating the brand to a 60% market share in 3 years.- Achieved over 90% brand perception compared to competitors.- Increased market size by 170% with brand marketing and sales actions.- Successfully expanded the product line and brand in Europe and Asia.Notable clients I worked directly with and contributed growth in market share or brand perception:- Air Canada- Bakcell- Aviva- Toyota- Mercedes- Swissotel- Polimeks- Radisson Hotels- Microsoft- Marca PeruInternational recognition and achievements: 72 Awards

Istanbul, Beşiktaş, Tr

I actively contributed to the creation of BUG, which stands as Turkey's pioneering game development master's program. Leveraging my extensive background in game design, marketing strategies, and investor relations garnered from my roles at Picnic Hippo and Ocelott, I fused my academic identity to instruct master class courses in this domain.BUG has since evolved into a prominent talent development institution, not only within Turkey but also on the global stage. I also intermittently conduct master classes at BUG, further enriching its educational offerings.

Able, a location-based meeting app, originated from an initial idea I had previously explored during my experience with KLM. It was conceived as a social user-matching game aimed at revealing users' authentic personalities.I spearheaded a team of developers and visual designers in adapting this concept into an application with similar mechanics, facilitating users in discovering their ideal companions. Despite being in a soft launch phase, the app experienced exponential growth within its initial months, capturing the attention of venture capitalists who expressed keen interest in early investment opportunities.Ultimately, Able achieved an early exit through acquisition by MOMO.

As a member of the founding team at Picnic Hippo, I played a pivotal role in the development and promotion of "Bucketz," the highly acclaimed iOS game.During my tenure with Picnic Hippo, we achieved remarkable success in the gaming industry. We created a series of four games under the "Bucketz" IP, which garnered widespread recognition, reaching audiences in over 140 countries through the Apple App Store. Our commitment to excellence led us to adapt "Bucketz" for Android OS, exclusively for Samsung devices, ultimately positioning it as premium content for the global launch of the Galaxy TAB. The culmination of our efforts resulted in "Bucketz" being awarded the prestigious title of "Game of the Year" in 2012.Moreover, Picnic Hippo secured a substantial investment of $3.5 million, further solidifying our position in the market. Ultimately, our journey culminated in a successful exit, with the company being acquired by Peak Games

Tr

I held the role of agency manager, overseeing various critical responsibilities, including:- Formulating strategic plans for clients.- Guiding the creative team in their endeavors.- Generating leads and delivering persuasive sales pitches.- Managing client accounts and the marketing pipeline.- Managing branding projects- Crafting comprehensive client reports.- Here are notable achievements from my tenure:TURKISH AIRLINES- Orchestrated a global digital marketing strategy across three continents: Europe, Asia, and the Americas.- Executed the strategy through targeted campaigns, creating digital assets for diverse platforms.- Managed re-branding to digital media.- Led the digital execution of the internationally acclaimed campaign "Feel like a star," feat. Kevin Costner, with a $10m budgetPORSCHE- Crafted compelling brand narratives and marketing assets.- Supported the brand in orchestrating successful marketing events.- Launched marcom campaigns to cultivate a new customer base.- Implemented brand marketing assets, resulting in a remarkable 34% sales growth in the inaugural year.ROCHE- Pioneered the concept of "Dr. Cewap" and brought it to life: the first mobile (WAP) dictionary designed for healthcare professionals.- Led the company's transition and rebranding into digital marketing, creating an intranet to promote digital lifestyle adoption among employees.- Provided invaluable support to the marketing team during a CEO transition, contributing fresh and innovative marcom ideas.DYO- Introduced digital marketing and social media strategies.- Conceived and developed "Ask someone who knows," Turkey's pioneering digital platform uniting construction professionals and users. The platform featured interactive desktop 3D videos, facilitated by four engaging characters.Notable clients included Turkcell, Renault, Volvo, and BEKO.Our exceptional work garnered significant international recognition, with a total of 24 prestigious awards.

Kadıköy, İStanbul, Tr

Teaching graduate and undergraduate students:- Visual Communication Design- New Media and SocietyConducting research groups on New Media, Interaction and Social Media.

İstanbul, Istanbul, Tr

Teaching and researching:- New Media and Interactivity- Communication Studies- 3D Modeling and Animation- Computer Aided Design

Digital Marketing: Disruptive Strategy Programme

Ph.D, New Media, Interaction, Social Media, Information Science, Communication

M.A., Interaction Design

B.A., Communication And Information Science

High School, Junior And High