Design is so much more than just making things look pretty. (Although don’t get me wrong - that’s definitely a fun byproduct). My goal is to focus on designing experiences that bring value to brands and users through consistent and recognizable branding, intuitive interfaces, and data-backed design choices. As the lead designer at Udundi, I have worked with a variety of incredible eCommerce brands to bring their websites to life, lift conversion rates, and design new and exciting functionality for their storefronts. One of the most impactful aspects of my job has been assisting clients with conversion rate optimization through A/B testing. Unfortunately, after working alongside eCommerce brands for several years, we realized that the A/B testing software options available were either insufficient in features, or priced out of reach for SMBs looking to optimize their websites. That’s when my husband Nathan Parker and I decided to build a new A/B testing and CRO strategic planning software, compose.co, with a mission to make conversion rate optimization accessible and affordable for all businesses (not just enterprise ones).I’m so excited to watch Compose grow and for the opportunity to provide companies across the globe with the tools they need to reach their business goals with data-backed design.