Setal Patel Email & Phone Number

Dover, Delaware, Us

Bangalore, Karnataka, In

Worked in different roles in Sharechat - starting off with leading supply for Sharechat, then going on to lead the Platform Products charter solving for core problems across SC & Moj. In the latest role, was working on Moj Consumer Experience and SupplyHave consistently delivered impact in each of these roles and have sizeably moved the most important metrics for the organisation - be it growth, revenue or cost. Also worked on some of the most challenging problems within the organisation - Camera & AR, Data Platform, Experimentation, Trust and Safety, MicroPayments, Video Streaming, etc. at a scale of over 400M MAU

Mumbai, Mh, In

Led a team of 25 to create a social gaming platform, Kapow where users can play a catalogue of single and multiplayer games, and compete against people across the world. Conducted detailed market research, and created a product strategy based on needs and gaps in the current mobile game market. Lead a team of designers and engineers to release a basic MVP within 7 months of starting.Led the growth stage of product post release, and reached over 1.5M downloads, 250K MAU with a 4.5 rating within 9 months of release. Improved retention, and lifetime numbers by over 60% over a period of 6 months.Collaborated with over 20 game studios across the world to design, develop, test and release over 40 single and multiplayer titles in a span of 9 monthsCreated a long term product roadmap, and business strategy for the next 2 years, defined KPI, and other business metrics, and led multiple rounds of discussions with institutional investors for raising a Series A round

New Delhi, Delhi, In

Led market research, product design and development for a number of consumer product - including Reos SMS (an SMS based assistant app), iota Lite (smart bulb), iota TV (smart TV).Managed online and offline distribution strategy for IOT based consumer products, including channels, pricing, and promotionsLed the data analytics stream to streamline data collection from multiple sources to a common data warehouse. Utilised owned data to create targeting algorithms for clients in the core advertising business. Started the retail advertising business and reach GMV of over Rs. 5 crore in 2 months by optimising targeting and content based on CTR. Also supported business development and partnerships, and onboarded multiple ad networks and app publishers onto the core advertising platform.

Bangalore, Karnataka, In

Lead the forward and reverse logistics team to manage third party and self logistics network across India. Improved self logistics efficiency by more than 40% by implementing a shift based approach. Improved efficiency of the reverse logistics process by over 60% by automating large parts of data entry operations, and defining strict guidelines for managing requests.

Mclean, Va, Us

Lead the project on Data Governance for the permanent repository for Basel Mortgage data. This included designing and automating User Acceptance Tests to ensure that the data quality, analyzing the results of UATs to point out defects, working with the IT team to ensure defect resolution, designing and automating a Validation Deck which compared monthly data against a validated source at a macro level. The project started with Mortgage, and then repeated for Auto Loans, US Card by their respective owners.The Data Governance project was lead into a second phase which included creating a framework of Data Quality Rules based on historical data and business context. The historical data quality piece was designed in SAS using statistical checks to measure data quality, while the business rules where created with the help of Subject Matter Experts.

Mclean, Va, Us

Designing and running Quality Control SAS scripts in order to point out data issues. The scripts was first created for US Card data, and was later adapted to work for other Business Lines including Mortgage, Auto Loans, and Installment Loans among others.Lead the project to create a Build Sample Data to be used for creating the Basel model for the Installment Loans Business. This included gathering historical data from various sources, working with the modelling team to reconcile definitions for data metrics as per the Basel guidelines, running data quality checks, and creating the necessary documentation for project.

Worked in the core committee for Under The Stars, the curtain raiser for Joy of Giving Week, Bangalore. Was responsible for marketing and content designing, while also helping with sponsorships, D-day logistics.

Austin, Texas, Us

Designing and automating test cases for JSR 286 WSRP Portlets and JSR 329 Bridge Portlets using Selenium and ADE, Oracle Webcenter, Linux, J2EE, ADF, Developer, Selenium, WebLogic Server

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Technology (B.Tech.), Computer Science