A leader in commercial fitness equipment. Comm-Fit specializes in sales and service of the leading brands in the fitness equipment industry. Key customer types serviced include multi-family housing, park and recreation, municipalities, country clubs, corporate clients, schools, and fitness centers. Our team of experts provide full turnkey services including facility layout, renderings, product selection, installation, and service, of any product that will get people up and moving and staying fit.

Every year, more than fifty thousand deserving entrepreneurs and executives attempt to sell a company they've worked tirelessly to build - yet more than 70 percent fail. Why? Because most deals are derailed by hidden dangers that leave both buyers and sellers blindsided. Broken Handoff: Saving Your Assets is a breakthrough book with rare and remarkably transparent insights into owning, buying, and selling a business. Exposing unexpected pitfalls and revealing hands-on solutions for the mergers and acquisitions process, Broken Handoff delivers tools to beat the odds and broker the deal you want. This definitive guide to business-ownership transactions is required reading for founders, CEOs, venture capitalists, mentors, and moguls.Buy a copy and leave a review: https://amzn.to/2X7xe75

Sethica Ventures LLC is an investment and consulting firm focused on coaching, mentoring, investing, and operating small to midsized organizations. As the Principal at Sethica Ventures LLC, Seth Gordon advises business partners and clients in-early stage startups and lower middle market organizations, with a focus on helping to grow sales through business development initiatives and effective marketing campaigns.

Pasadena Sporting Goods was a leading provider or team athletic apparel and sporting goods that sold to the education sector, recreational facilities, and team sports. After strengthening the sales organization, growing sales, and expanding the footprint, the business was acquired by BSN Sports in July 2024.

Salt Creek Capital works closely with entrepreneurs and management teams to achieve growth and improve the operating efficiency of companies with up to $100M in revenue. Salt Creek Capital's investment experience spans several industries including business and consumer services, healthcare, manufacturing and distribution.As an Executive Partner for Salt Creek Capital, Seth Gordon performs due diligence and creates investment thesis on lower middle market acquisitions with the goal of acquiring and operating a company. Specific areas of focus include product and/or service companies in the Industrial, Textile, Event, Sports, Life Sciences or Education space. Seeking an investment where time spent on the sales and marketing organization can allow for incremental growth in new verticals and geographies.

Signature Systems Group, LLC manufactures and distributes innovative industrial matting and specialty flooring systems, servicing events globally.Seth Gordon supported the successful sale of the company in 2013 and earned the position of President and CEO. Orchestrated growth in Sales, Marketing, Operations, Human Resources, IT, and Finance for this innovative world leader providing high profile, global events with quality temporary specialty flooring systems, including O&G and Energy projects, Global Events, Sports Venues, and Military & Disaster Relief projects. Built sales and business development strategy to diversify and expand into new verticals and markets. Owned $100M P&L responsibility as a board member reporting to Board of Directors.

Promoted to President, Chief Operating Officer, SVP Corporate Strategy – New York (May 2012 – July 2014)Transformed the Sales and Marketing strategy, insourced manufacturing, built out systems, drove the sale of organization and replaced Founder and CEO. Increased annual sales from $50M to $100M+ by managing key customer relationships, building new accounts, developing new semi-automated bidding process, positioning the organization as a global leader. Participated in development of the Confidential Information Memorandum (CIM), played a role in presenting to potential buyers, and supported and managed the Due Diligence (DD) process resulting in the sale of the business in 2013.► Insourced manufacturing of highest dollar and margin product line by developing a state-of-the-art manufacturing facility► Built best-in-class culture ► Optimized sales training onboarding and training system► Spearheaded semi-automated bidding process resulting in a 75% win rate on bids of the largest sales opportunities, including the exclusive flooring contract for the 2012 Olympics

Recruited as Director of Business Development of Signature Systems Group, following company sale to a private equity partner to diversify a cyclical and seasonal $15M business targeting Event Rental into new markets and geographies. Created and managed business development process introducing new products and services to existing customer base and diversifying into new verticals targeting new customer types ► Green fielded new business units in Sports, Tradeshow/Exhibit, Staging, Industrial Matting, Government/Disaster Relief, and Stadium and Arena,

Schering-Plough discovered, developed, manufactured, and sold pharmaceuticals worldwide; acquired by Merck & Co. Inc.Seth Gordon was promoted based on merit from Primary Care Sales Specialist to Hospital Sales Specialist for Schering Plough to grow and develop hospital accounts, including Mount Sinai, New York Presbyterian, St. Lukes, Roosevelt, Lenox Hill and North General Hospital by increasing direct sales and formulary wins.► Achieved formulary wins for cardiovascular and pulmonary products► Grew territory sales by by cultivating and partnering with Merck and Schering Plough teams► Increased the educational events managed in the NYC territory ► Achieved President’s Club (Top 2%) in 2004

The Festival Group is a full service event management company that has a 35-year history of producing highly successful sports events, festivals and special events and offers comprehensive consulting services for balloon/music festivals and live sports events. As the Director of Corporate Partnerships for The Festival Group, a vital member of the management team, Seth Gordon planned, implemented, and directed sales strategy, growth, and partnership relationship management. ► Sold corporate sponsorships for diverse events such as tennis tournaments, family festivals, and financial seminars.► Forged key partnerships and secured relationships with Delta Air Lines, PNC Bank, Verizon, JVC, Schering-Plough, and Pfizer, among other consumer product companies.

Direct sales of educational books and learning guides to families throughout southeast Ohio and Central North Carolina during college.